Euler CEO Dong Yudong: Women gradually become consumer in the automotive industry

On the evening of July 19, her first female influence awards ceremony was held in Beijing. Outstanding representatives from all walks of life, science and education workers, sports creators, sports people, public welfare people, film and television stars, entrepreneurs, entrepreneurs , Gathering offline, witness the annual awards of the Nine Congress.

Great Wall Motor Euler brand was awarded "her situation · female love partner". After the award ceremony, Dong Yudong, CEO of Great Wall Motor Euler brand, accepted an exclusive interview. Modern women's consumption capacity, decision -making ability, family status, and social status have changed a lot. According to statistics, from 2014 to 2021, the proportion of Chinese female drivers increased from 22%to 33%. By 2023, female drivers across the country will increase 13 million, and women are becoming a vital force in the car consumer market.

In the automotive consumer market, women, as a force that cannot be ignored, brings new development opportunities to the automotive market. Dong Yudong said that during the establishment of brand culture, Euler Motors has always encouraged women to independently and live. In order to better care for women's healthy interaction with users, the Euler brand online and offline, including channels and terminal services, are also being fully upgraded.

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