Youku responds to the screen charging?Should I collect the video software screen screen?

Recently, the video market has finally been quiet again. This time, the topic of Youku is on the hot search. The logic of Youku's screening and collecting money does not conform to market laws. What should we think of this?

1. Youku responds to the screen charging?

According to upstream news reports, "Can't you cast a screen?"

"It can only be cast for 6 minutes. If you follow it later, you need to upgrade Cool Meow members to watch. Can you use Youku to cast a screen?"

"It takes more money to watch the screen at home."

"A copyright harvested two chives?"

On the evening of July 21, many netizens found that Youku video could not be cast. After the screen was cast, you could only try to watch for 6 minutes. If you want to continue the screen, you need to open the Kuku VIP membership rights before opening the cool meow members.

#Attracts more attention from netizens. Youku responded to this matter that Youku VIP membership rights do not include screens. Relevant member rights support users to watch on mobile phones, tablets, and computers. member.

After the experience of the upstream journalist, it was found that Youku was not prohibited from investing in all the dramas, but several recent dramas, such as "Outside of the Court" and "Agarwood Like Dedication", can no longer be watched.

What is a screen? This is the function of its own features in the video platform APP, and it is already one of the most commonly used features of the audience. After the user's mobile phone and the TV are connected to the same WiFi, then open the APP of the video platform, and click the screen function to link the content of the mobile phone on the small screen on the mobile phone to meet the living room needs of the video content.

Some netizens pointed out, "From the mobile phone tablet to the TV, my APP is not installed on TV, or it is installed on a mobile phone and tablet. Why do you say that the TV side is a TV?"

2. Should the video software be collecting money?

We saw that Youku responded to the screen charging, and many people were talking about it, saying that Youku was the second wool for the second time. What should we think of Youku's screening charges?

First of all, Youku's screening fee is a very difficult thing for many consumers. As we all know, Youku actually has two video clients. Video, the other is that everyone is relatively unfamiliar, but also Youku's TV client is also used in daily life. In the past, Youku often chose the strategy of not charging the screen. This was because the technology of the screening screen at that time was not well developed. The screen was cast to the big screen, especially on the TV screen. Under such a big background, Youku's screening has no need to charge. After all, the user experience is so different, and if the charges are charged, it does not make much sense. However, with the continuous improvement of technology, especially the improvement of screen technology clarity levels, the differences between screens and direct purchase of cool meow members are constantly decreasing. It is also normal.

Secondly, for Youku, Youku is actually above the market, and it is difficult for us to say that it is a violation of regulations. This is because Youku does not put the video on the big screen such as the service providing services to the user. Written into the contract, the contract is often agreed to be some small screen terminals of computer tablets and mobile phones. Therefore, in such a big background, even from the perspective of the regulatory level, the practice of Youku is at most that it affects the emotions of some consumers, but it really wants to say that he has too much violations. It seems that our evidence still still It is not particularly sufficient. For the current Youku, this is why he dares to move the screen charging.

Third, from the perspective of long -term market development, Youku's practice is more or less, there are still some ingredients of drinking and quenching thirst. This is because of Youku's so -called shot screen charges. From a long -term perspective Consumers have a large rebound. If at this time his two other competitors have begun to propose a means of not charging or reducing fees in the screen, it is likely that Youku's users who have difficulty accumulating will be grabbed again. Therefore, for the current Youku, whether it should be charged or carefully considers. On the surface, it is important to make money, but if the money you earns affect your long -term development, whether you have to make money will become carefully considered.

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