The long -lasting paid tap war adds a new chapter: After the re -shell rebirth of the backdoor, the screen will be charged

Paid news reporter's glance

Intern Dong Xiaoyu

Following the "advanced on -demand" that was stopped last year, after the backdoor rebirth, the video website tried to derive the charges.

On the evening of July 21, Ms. Lin, Wuhan City, reported to Jimu Journalists that that night, she suddenly discovered when she used the Youku video "screen" function and wanted to watch the suspense drama "Outside the Court" on the TV port. The screening operation can only try for 6 minutes this time. "If you want to continue using this feature, you must upgrade to the 'Cool Meow VIP' and be charged by the platform for the second time."

Ms. Lin questioned that her consumers' rights and interests were infringed. That night, the keywords of "Youku's Screen Toll" rose to the first place on the Weibo hot search list.

Under the premise of buying a video website VIP member, it is necessary to pay for the "screen function". Is this a move suspected of infringing consumer rights? Jimu Journalists found that even the legal professionals have different opinions. As a user, the anger of netizens is consistent: In the context of long -term huge investment but still difficulty in profitability, more and more video websites seem to be "legitimate".

The joy of "big screen chasing drama" is gone

Youku make a new trick: Want to cast a screen? Pay the money first!

What is the screening function? Almost all netizens who watch the drama through the video website know that when mobile phones, smart TVs (ordinary TVs can be equipped with various "TV boxes"), projectors, etc. are under the same wireless network, click the "TV" in the upper right corner of the mobile phone page. The sign, you can project the content of the mobile phone on the TV screen or projection screen, thereby achieving the joy of "big screen chasing drama".

Youku Intelligent Assistant's Q & A on the screen charges

The screening function actually appeared for several years. Citizen Wu showed her shopping list to reporters. It turned out that she bought a TV box as early as 2017. "I bought it for my parents' house. Skills. "Miss Wu recalled that because of her parents who had mastered the screen, she even became a tide among the old partners. There is no need to keep the TV station's fixed broadcast time. "

However, Ms. Wu did not expect that after five years, after the multi -parent video platform, short video platform, and even game websites popularized the screen -casting function, someone had to charge it.

Is it just Youku's family?

After 6 minutes of the audience, the audience's screen jumping out of the TV

On the afternoon of July 23, Jimu Journalists successively logged in to Tencent Video, iQiyi, Mango TV and Youku Video as a member. "Splendid", iQiyi's "Basic Law of Genius", "Police Honor", and Mango TV's "Juvenile 2" can be watched normally. Only Youku Video's solo drama such as "Outside of the Court" and "Agarwood Like Dandruff", After entering the number of episodes that can be played by VIP, you can only pass the TV screen passively in about 6 minutes.

The reporter noticed that at this time, the jumping picture is displayed in large fonts: it becomes a cool meow VIP, enjoy the ultra -clear audiovisual experience. The small characters below the page further indicate that after opening/upgrade Cool Meow members, you can watch the complete works.

Cool Meow VIP requires another pay 18 yuan/month

What is the Cool Meow member? The reporter entered the corresponding instruction interface of Youku video mobile phone, and found that it was upgraded from Youku VIP to "Cool Meow VIP". It also needed to pay 18 yuan per month. After upgrading, the reporter can "enjoy TV equity (smart TV, set -top box, and CIBN cool meow)."

User: Function use is deprived of disguise

Lawyer: When there is controversy on the sub -screen belonging port, consumers should be protected

"Youku VIP membership does not include screens, but only supports you to watch on mobile phones, tablets, and computers. When the screening screen was given a gift ", the intelligent customer service that could not be answered began to swolly pop up to reply to the pop -up window automatically.

"The screen is a function, not the content." In the interview, Ms. Lin believed that the answer of Youku video customer service was vague facts.

She gives a question: After buying Coolow VIP, you only need to enter the membership password on the application software on the TV port. The TV side can automatically play the content without the need to "throw the screen" to the intervention. It is disguised to deprive me of the right to use the screen function. "She mentioned that the function of casting screens was generated to popularize, and in the concept of the public, they were clicked on the mobile port." The same is the saying item rather than the content item. Why does the membership of the member rights package not include? "

However, there are also voices that do not agree with Ms. Lin's point of view, saying that if the "broadcast end" considerations are indeed on the "TV side", some episodes need to upgrade members to vote. Essence

In an interview with Jimu Journalists, Lawyer Li Yuming, partner of the Shanghai Branch of Beijing Zhonglun Wende Law Firm, mentioned that first of all, we must admit that the above two views have their own truth, and there are no specific departments or industries. When the definition and judgment of "casting the screen" belong to the mobile phone or the TV side, in the final analysis, refer to the relevant provisions of the "Civil Code". "If there are two or more explanations on the terms of the format, the explanation of the parties that are not conducive to the provision of the format of the format should be made. "That is, when the public has two interpretations of the support of the screen function, it should usually be understood from the perspective of consumers. "This is in line with the concept of protecting consumers' rights and interests in my country." Li Yuming said.

At the same time, Li Yuming mentioned that the "Consumer Rights Protection Law" requires operators to make exclusion or restrictions on consumer rights, reducing or exempting operators' responsibilities, aggravating consumer responsibilities, etc. For consumers' unfair and unreasonable provisions, they must not use format terms and use technical means to force transactions. Judging from the actual performance of the screening function, major video platforms are served according to the user's purchase of mobile phone VIP services and using the screen for large screen viewing. "In principle, we think that in principle, we think The operator should not reduce or restrict the rights and interests that consumers have enjoyed. "

On the one side, the video website under the heavy pressure

On the one hand, the audience who is extremely sensitive to "paid"

The "casting screen" caused thousands of waves. This situation is not surprising. After all, when the audience finally gets used to paying for video website VIP, it is in order to pay for the VIP costs, selling tidbits, etc. The user's sensitive point is "jumpy". However, for a video website that is struggling under profitability, finding every income opportunity is instinct.

The "paid tug -of -war" of the platform and the user is long -lasting, and at the same time, no one will take the initiative to choose to lose.

Netizen response

Last year, "advanced on -demand" was stopped in a large area. Just when netizens believed that rights protection was successful, and there would be no more "advanced on -demand". Last month, Tencent Video launched the "Cloud Head End ·" Menghua Record "Finale Points", the audience can pay 18 yuan to buy the "Dianjing Live" viewing voucher. Essence

In an interview with Polar News, Miss Yuan said frankly that he spent 18 yuan to buy "Dianying Live". Even the protagonists such as Liu Yifei and Chen Xiao did not appear. "But everyone knows very well that the so -called refreshing ceremony is a famous. We spend 18 yuan to see not to reflect the ceremony, but to lead the finale in advance."

The reporter also paid attention to that although Tencent Video has aroused heated discussion among netizens, the essence is indeed a "backdoor rebirth" of advanced on -demand, but the behavior of "gifts" is indeed perfectly presented to the whole thing. Many netizens in the interview also sighed, "Fighting and fighting, there is always a feeling of‘ one foot high, one foot, one feet ’.”

The contradiction between the eager demand for profitability and the consumption habits inherent in the audience will definitely continue in the future. This seems to be an unsolvable proposition -and what kind of project is willing to pay for the audience? Is it possible that the video website is likely to achieve "charging according to the drama" and "quality charges" proposed by some practitioners? These answers can only be given to the future. However, Ms. Lin's troubles that could not be harvested by screens were real. "I don't read it for the time being. If I want to see, I may choose a computer or find resources." She told reporters when I interviewed.

(The picture is provided by the respondent)

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