Do two coordinates to seize the double victory and improve the competitiveness of the entire chain, and continue to write the "Luocheng story" of the vegetable industry

Weifang Daily Weifang Rong Media News News The temperature in summer is high. In Shouguang, the fiery scenes of "two overall planning and winning double victory" abound. It is an example of Shouguang City Smart Agricultural Seedling Industrial Park located in Hanjiamucheng Village, Luocheng Street.

The upcoming smart agricultural seedling industrial park.

"This is the pilot project of the national agricultural comprehensive reform undertaken by the street. From the surveying drawing to the signing agreement to the construction, it has reached the fastest speed. Recently, vegetable planting has begun." Teng told reporters.

It is not spring alone, and the purple thousands of red spring garden. Today's Luocheng is given the role of Shouguang Dongcheng New District. While accelerating urban renewal, while continuing to cultivate the tradition and leading industry of vegetables, enhance the competitiveness of the entire chain, continue to write the "Luocheng story" of the vegetable industry, create a rural revitalization Qilu model Demonstration Area.

Putting colorful peppers sell well at home and abroad.

Brand matrix is ​​famous for Huaxia

Located in the eastern part of Shouguang, the East Pioneer Village has been planted for more than 20 years. It has been selling well at home and abroad. Li Xinsheng, the secretary of the village party branch, uses a set of digital to summarize the brand value and the income brought by a set of digital: "The total output of colorful pepper in the village is more than 22,000. Tons, output value of 150 million yuan; last year the village collective economic income was 1.7 million yuan, and the per capita net income reached 41,000 yuan! "

Dongxuan Guan Village should make the colorful pepper brand more loud! They have expanded their scale, and they have built more than 50 new greenhouses each year for three consecutive years.

"Yaohe Chang eggplant", "Floating Bridge Radish", "Cold Bridge loofah", "Couple Cherry Cucumber" ... one by one from local vegetable brands from Luocheng Street, first entered the main counter of major cities in China, entered ordinary people's homes, and common Create a powerful matrix and aura of "Luocheng dishes".

Industry research and development.

Seed industry innovation flow surge

Luocheng is not only a well -known brand, but also "Silicon Valley". They cultivated 73 vegetable seeds and seedlings and seedlings of three wood seedlings, Jingyan Yinong and other vegetable seeds, and seedlings enterprises, with an annual breeding capacity of 300 million plants. In 2021, 11 new seed varieties have been successfully applied, 69 streets have accumulated, accounting for 67%of the reporting rate of Shouguang variety rights.

The upcoming Shouguang City Smart Agricultural Seedling Industrial Park relies on the "Smart Luo City" public service platform, not only the other name of the intelligent production, but also the entire industrial chain project of the integration of "breeding and push" in the industry. The innovation of the city and the Shouguang Seed Industry increased the momentum.

The workers of the Donghua Vegetable Professional Cooperative are sorting the "cold bridge loofah".

See the prefabricated vegetable industry air outlet

Shandong Tianchengxinli Agricultural Development Co., Ltd. is one of the few domestic companies with export qualifications of duck blood canned products, exporting to Japan, Australia, New Zealand and other countries; For 100 million yuan, the sales revenue of prefabricated vegetable varieties reached 730 million yuan ... Entering Luocheng, I can strongly feel the strong pulse of the prefabricated vegetable industry on this hot land.

At present, there are 7 key companies in Luocheng Street, with an annual output value of 3 billion yuan. At present, Shouguang City relies on the key projects such as Zhengda Shouguang International Vegetable and Fruit Smart Industrial Park, Vegetable Industry Group Vegetables and Deep Processing, as well as leading enterprises such as Tianhui and Tiancheng. Cluster, building a prefabricated vegetable industry demonstration park, the high -quality development of the Shouguang vegetable industry and the construction of the "Chinese prefabricated industry's first city" in Weifang, the "Luocheng sector" continues to grow and the sound is stunned.

Party building leads the cooperatives to go far and far away

Li Bao in Dongxuan Guan Village first planted the "Demonstration of Party Members". He told reporters: "After the successful test of colorful peppers, everyone wants to plant it, but how to guarantee land and funds is a problem. Cooperatives and fund mutual assistance cooperatives solve the problem one by one. "

The party building leadership, the industry is prosperous. At present, 17 cooperatives such as fruit vegetables and vegetables and vegetables in Luocheng Street have passed the "vegetable basket" base certification of the Guangdong -Hong Kong -Macao Greater Bay Area. Since the beginning of this year, they have carried out cooperative standards to improve their actions, highlight the party branch, and inject "red power" into the industry.

E -commerce live food.

"Luocheng cuisine, selling online" is full of wind

In recent years, Shouguang has focused on the expansion of vegetable e -commerce sales channels to promote industrial change. Luocheng Street is the first to promote the deep integration of "Internet+", build a live broadcast base for agricultural e -commerce in Zhaili, explore characteristic e -commerce marketing models such as "customized agriculture" and "direct supply", and attract e -commerce companies to settle in. The sales volume reached 14,000 tons, and the "Luocheng cuisine, online selling" became popular.

Wang Jianwen, who was in his 30s in Chuzhuang Village, Luocheng Street, returned to his hometown to set up Shousuang Wencheng Holdings Group to lead a group of young people to specialize in e -commerce. As the founder of the "Fresh" brand, he also received the first "National Vanguard for Rural Revitalization".

"In 2021, we sold more than 600 million yuan of vegetables. Most of them passed online, and the supply was mainly local. Customers were all over the country. As long as they were express delivery, there would be our vegetables." Ge Yanli proudly told reporters that they were no longer satisfied with buying and selling, and also led the folks to set up cooperatives to plant high -quality "net red" varieties and involved in seedlings research and development, which improved the stability of the supply chain.

"We will adhere to the world's vision, nationwide positioning, and strive to be the practitioner of high -end agricultural technology, promoters of smart agriculture, promoters of national vegetable standards, and builders of high -end brands of Shouguang Vegetables.Qilu Model Demonstration Zone! "For the future industrial development, Dong Yongliang, Secretary of the Party Working Committee of Luocheng Street, outlines the Jingwei and depicts the blueprint.Weifang Daily All -Media Reporter: Sun Ximing/Wen Tu

Correspondent: Dai Jing

Edit: Oriental

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