BYD officials have entered Japan and faced with Toyota, Honda and other giants to compete for BYD?

In the world's automobile market, Japan is undoubtedly a very special country. On the one hand, Japan's automotive industry is very developed. There are the world's largest automobile companies Toyota Group, and there are many well -known companies such as Honda, Mazda, Nissan and other companies. On the one hand, the Japanese also like their products very much, which has led to few foreign companies developing well in Japan. However, recently domestic automobile companies BYD have announced that they have entered Japan. BYD should enter Japan?

1. BYD wants to enter Japan?

Xinhua News Agency reported on July 22 that China BYD Co., Ltd. Japan Branch held a brand launch conference in Tokyo on the 21st and announced that it will officially sell new energy passenger cars in the Japanese market next year.

The three new energy vehicles of BYD Yuan PLUS, Dolphin and Seal will appear at the conference of the day and will be released in the Japanese market next year. In order to better serve the Japanese market, BYD also announced that it will be established in 2025 to set up sales service outlets in all Toda Prefecture in Japan.

Wang Chuanfu, chairman and president of BYD Co., Ltd., delivered a video speech saying that as one of the earliest companies in the world to develop new energy vehicles, BYD has fully mastered the core technologies such as battery, motor, electronic control, and vehicle -level chips. Japanese consumers provide high -quality travel experience.

Liu Xueliang, general manager of BYD Asia Pacific Automobile Sales Division, said in an interview with Xinhua News Agency after the press conference that BYD has a 23 -year history in entering the Japanese market. Green travel. According to the interface, in 1999, BYD started serving Japanese customers with a second rechargeable battery. Subsequently, BYD's pure electric bus, new energy energy storage system, and pure electric forklifts were successfully launched in Japan.

According to reports, BYD sold a total of 641,000 new energy vehicles in the global market in the first half of this year, becoming the world's largest electric vehicle manufacturer.

2. Can the Japanese car giant BYD be able to do it?

We see that BYD officials will be surprised when many people enter Japan. After all, Japan is a large car country, and many local local companies in Japan are very competitive. Under such circumstances, it is really a good to enter Japan to enter Japan. Selection? What should we think of this?

First of all, there are indeed many difficulties for a automobile manufacturer, especially foreign car companies, to enter Japan. This is because of the unique market characteristics of Japan. Japan is an island country. Relatively speaking Narrow, the population density is relatively large. Under this situation, in fact, Japan has its own unique characteristics on the entire market. For example, the Japanese often like to use the products produced by their own companies. Therefore The sales of the market have not been particularly good. At this time, BYD's entering the Japanese market will definitely usher in the doubts of many people. After all, in the face of such a fierce market competition, especially in giant companies like Toyota Honda Nissan, BYD's entering the Japanese market really has market advantages? Intersection

Secondly, if we carefully observe BYD's main market products in the Japanese market, we will actually find that BYD's main market products in the Japanese market actually have their own differentiated competitive advantages. For a long time, Japanese companies, especially Japanese car giants, have put their main business advantages on hydrogen energy. In comparison, we will find that Japanese -produced cars are not particularly significant in the field of electric vehicles, so in this way In this background, Japanese companies are actually relatively lack of market layout of electric vehicles. Therefore, in such a big background, the Japanese have a relatively obvious concept of environmental protection, so BYD's new energy vehicles have undoubtedly have a certain differentiated competitive advantage in Japan. totally different.

Third, although BYD has a certain degree of market competitive advantage, after all, Japan is a very special market. The Japanese demand for the market and the understanding of the market culture are very different from the Chinese. Therefore, under such a big background, BYD wants to do its own business in the Japanese market. It may really need to sink down to carefully study the layout of the Japanese market and the overall market development tendency of the Japanese market. To understand the Japanese market, BYD may have better market performance. Therefore, BYD's announcement of entering the Japanese market is only the first step in its development. In the future, how to look at more, you need to see BYD's own performance.

- END -