Love Space Xin Yihua: Avoiding the increase is the "basic skills" of the standardization of the home improvement market

Recently, the Chinese Architectural Decoration Association House Decoration released the "2021 China Home Instant Consumption Research Report".

In the interpretation of the report of the co -founder of Ai Space, it was said that adding items in the traditional decoration industry in the traditional decoration industry are the most dirt and the most controversial part. In terms of assembly, according to the data provided by 22 decoration companies, the current market price of mainstream rectification should be based on the range of 1200 to 1,600 yuan. The national average price in 2021 is 1525 yuan per square meter. The quotation should be dominated by 100,000 to 150,000 yuan. This reflects that in the real market, there are still many small and medium -sized home improvement companies that acquire customers at low -cost packages, and it is common.

He believes that there is a cognitive deviation on the performance of home improvement companies and consumers on the performance of the supply side and the demand side. Consumers can improve their quality in addition to the whole package and meet personalized needs. Body, increasing ceilings, and background walls should belong to the upgrade of package meals. The home improvement company does not have an additional item, usually refers to malicious increases, such as the intention to increase the point, the area of ​​the hydropower renovation, the area of ​​the large amount of the area, the additional consumption of consumers, and so on.

Xin Yihua pointed out that the real increase can be avoided 100 %. Avoid adding items, on the one hand, the setting of the package must meet the basic functions of the home, and cannot sacrifice the basic functions in order to pursue low -cost marketing; on the other hand, it can be avoided as much as possible from the system. Taking the space of love as an example, it is the accuracy of the quotation from the system. The use of one -price all -inclusive, the quotation is to pay the real -time paid, and the 110 front lightning discharge, the housing problem in advance, etc. Toll projects.

In terms of business philosophy or the construction of infrastructure, love space has its own background. Exploration of the industrial worker model, the investment of informatization systems, self -built warehousing and logistics, breaking the traditional forensic model through professional butler, and building a complete service delivery to the closed loop, creating a one -stop overall home improvement solution with standardization. I have done a lot of innovation exploration. At a event before the Spring Festival in 2021, Ai space announced the achievement of 1.55 billion yuan in 2021, an increase of 42.2%, and aimed at the goal of exceeding 3 billion in the next two years. Recommended value for old customers. This direction is right at any time. How to get rid of the reality to truly test the company. The choice of love space is: continuously surrounding lifestyle, dead product research and development capabilities, and hard practice.

In 2022, the probability of the home improvement market will face a greater pressure than before, and even the downward trend. In the era of stock games, the inside is inevitable. The industry has become the norm from high gross profit to low gross profit, and the increasing cost of traffic and operating expenses will become the norm.

In this high -pressure environment, instead of being forced to follow up the inner roll in traffic marketing, it is better to return to the starting point to polish the product. The high -quality supply of consumers gives consumers a difficult reason for refusal to make the decoration experience process more worry -free and effort, be a consumer friendly brand, truly escape low -dimensional competition and price war, and get closer to word of mouth brand.

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