Tencent entered, just cast a "nursing home"

This is Tencent's first investment on the pension track.

The investment community was informed that Fushoukang, the largest home medical care service agency in China, has just completed a new round of industrial and commercial changes, and Guangxi Tencent Venture Investment Co., Ltd. is listed. The company's last round of financing was led by Sequoia China.

Established in 2011, the helm behind Fu Shoukang was a post -80s, Zhang Jun. For many years studying in Japan, considering that his father in the country was not good, Zhang Jun began to come into contact with pension medical care services, and later returned to Shanghai to establish Fushoukang. Now Fushoukang's business covers more than 50 cities in China and has more than 200 medical care stations and care centers. Behind it gathers well -known VC institutions such as Sequoia China, Qiming Venture Capital, and Dachen.

Since the beginning of this year, the pension track has been on fire. As early as four years ago, Sequoia China voted for a nursing home brand freely, and also conducted layered random sampling research on the elderly population of 1-3 cities to investigate the Chinese city pension consumer market. Nearly 260 million Chinese elderly people supported a trillion market that was about to explode, and even the post -90s began to care about their own pensions and began to inspect the nursing homes.

Due to the idea of ​​entrepreneurial entrepreneurship due to parents

After returning to Japan, he broke into the elderly business

Behind Fu Shoukang is Zhang Jun, a post -80s entrepreneur.

Born in 1980, Zhang Jun was an authentic Shanghai. As the first batch of college students after the millennium, Zhang Jun went to study abroad after graduating from a key school in China. Due to his bad health far away in the country, he was thinking about his father's pension medical care problem while studying.

At the beginning, Zhang Jun wanted to find a pension institution for his father's care, and began to investigate his parents' pension. After the investigation, he found that most of his peers did not have time to take care of his parents and were willing to buy third -party professional care services. At the same time, parents of the post -70s and post -80s, the post -50s and post -60s, have strong purchasing power. From the perspective of assets, they are the richest people now, and they have savings habits. This generation of population is also large enough. There are 170 million elderly people over 60 years old in 2010, and 10 million people have increased each year.

In addition, when learning the elderly institutions in the Yangtze River Delta and other places, Zhang Jun found that the domestic pension market is not very complete. Most people have only two options -housekeeping services and nursing in the hospital. At that time, domestic aging had begun to appear, and Zhang Jun, who had a keen sense of business smell, faintly felt that home care for home care will become a rigid demand in the future. Because Japan's nursing concept and service are very advanced, Zhang Jun went to the largest care service company in Kyushu, Japan to learn experience, and cooperated with trainers.

Entrepreneurship is difficult. In the two or three years of the establishment of the company, Zhang Jun often carried a backpack, visited various civil affairs departments, wrote a pension report, and wrote to local leaders. He hoped to recommend his company and business in this way. Because of Zhang Jun's insistence, Fushoukang has received the attention of Shanghai Medical Insurance.

In 2015, Fushoukang established the first nursing station, Putuo District, Putuo District, and became an earlier batch of pilot agencies in Shanghai's elderly medical care protection plan to obtain relevant qualification certificates. In December of the same year, Shanghai opened the research on the support system.

The following year, Fushoukang has deployed six central urban areas in Shanghai and has become a well -known home care brand in Shanghai and the Yangtze River Delta. Subsequently, under the two policy dividends of the "elderly medical care protection plan" and "long nursing pilot pilot" in Shanghai, Fushoukang developed rapidly.

At the same time, Fu Shoukang also received the attention of VC/PE. In March 2017, Fushoukang completed the seed round of seeds invested by Lingnan Capital; in April 2018, he received angel round financing from Chinese Medical Capital Investment. In the later A round of financing, Fu Shoukang also received investment, Fosun Pharmaceutical, Dachen, Chinese Medical Capital, Mai Chuang Capital, Qi Heng Investment.

In December 2020, Fu Shoukang continued to make efforts to complete the tens of millions of dollars in round B financing led by Qiming Chuang Investment, Tonglong Capital and his old shareholder Da Chen.

At the end of June last year, Fu Shoukang completed hundreds of millions of yuan B+financing led by Sequoia Capital China Fund. On December 10, Fushoukang quietly completed a round of industrial and commercial changes, and newly added shareholders, Tongchuang Investment. On July 19 this year, the company once again completed the change of industrial and commercial changes, and newly added shareholders Tencent and Shanghai Fuxinhui Enterprise Management Consulting Partnership (Limited Partnership). According to statistics, Fu Shoukang has completed a total of 7 rounds of financing in five years.

At present, Fu Shoukang has become the largest home medical care service agency in the country, and has established a complete service network system for "medical care stations+community care centers+nursing homes" to provide the elderly with comprehensive medical care services. Fushoukang has more than 200 medical care stations and care centers in the country, and a medical care team composed of nearly 7,000 personnel. The business covers 50 domestic cities. 100 million yuan.

The logic of VC's elderly care is simple. Just as Zhou Yan, a partner of Sequoia Capital China Fund, said that the arrival of Chinese aging society is bound to give birth to a large amount of medical care needs.

VC/PE kills

Four years ago, Sequoia voted for a nursing home

Represented by Sequoia China, VC has a long time for silver -haired track.

As early as 2018, Sequoia China voted for a comprehensive service provider of the elderly industry, Tibetan Anhe Laohuang Health Industry Co., Ltd., and Anhe is the company's brand. The official website shows that the first institution of Anhe brand was established in Nanjing in 2008 and is one of the earliest market -oriented pension institutions in China. By 2019, the company conducted brand upgrades, and its medical care brand officially renamed "Passion", which provided medical, rehabilitation, care, and pension services for elderly elderly. Zi'anhe brand has two types of medical care institutions: nursing home and nursing home, and has successfully operated more than 5,000 beds in many places in China.

Shen Nanpeng, a global executive partner of Sequoia Capital, once said that aging is the long -term trend of China's population structure. Three years ago, Sequoia China launched the "2019 China City Pension Consumption Insight Report", which was also called an entrepreneurial guide in the process of deep aging. In the report, the pension industry is regarded as "a market that does not catch up with demand."

According to statistics, a total of three "infant waves" appeared after the founding of New China. Among them, the first two (1950-1957, 1962-1975) were born in a total of nearly 500 million people. Essence And according to international standards, China is entering the deep aging society, and the consumption power contained in nearly 260 million elderly population can even be called a "economy".

The aging degree in eastern China has deepened rapidly in the past 10 years. The consumption demand for pension products and services in these areas is expected to emerge quickly in the next 10-20 years. It is a region that entrepreneurs and industry practitioners should focus on.

This time, Sequoia China divides the pension industry into six major sections, namely: elderly equipment and medical care, elderly daily necessities, housekeeping, medical care and other professional services, pension finance, elderly living and maintenance, and cultural and entertainment. Among them, the need for the elderly and the existence of intergenerational gaps, physical examinations, tourism, and cultural and entertainment -related products are the elderly to buy the top three old -age products by themselves. Products and commercial insurance.

From the current perspective of China's pension industry, whether it is the medical care service of the elderly or the life care service, there is a big gap with abroad. The professionalism and standardization of services, and even the industry's services for domestic pension care institutions have not formed a unified standard, and the Chinese pension industry still has a lot of room for improvement.

Since the beginning of this year, there have been many financing on the pension. According to incomplete statistics, at least 7 pension -related companies have received financing this year, namely Fushoukang, Bangbang Robot, Xiao Orange Changgu, Xinfu Intelligent, National Urban Science, shared home, heaven and pension, and so on.

Not long ago, the auxiliary travel technology Bangbang robot completed nearly a round B financing of nearly 100 million yuan, led by Qingchi Capital and Boyuan Capital, Zero -1 Investment and Investment, and the old shareholder Changling Capital continued to follow up. Established in 2016, the founder Li Jianguo was a post -90s Hargong University Battle.

At the end of February this year, Tian and Pension completed a $ 20 million A+round of financing, led by Changling Capital, followed by Zhong Ding Capital, and Gao Ying Venture Capital and Wanwu Capital continued to invest. Gao Yan Venture Capital, Changling Capital and Wanwu Capital are also round -side A -shares of Tian and Pension.

Tianhe Pension was established in 2019 and has established a comprehensive service system that has established home, communities, institutions, and long -term protection services in Shanghai, Jiangsu, Hubei and other places. The founder Bu Jiangyong is a continuous entrepreneur, EMBA degree in the Central European Institute of Technology. Founder.

In fact, there are many players in the pension industry. At present, BAT is also here. As early as 2017, Ali piloted a nursing home in Beijing to explore the intellectual network of pensions; in 2019, Baidu's "Love Old Station" landed on the streets of Beijing for the first time; in early 2020, Tencent released its products tested in the Shenzhen Pension Nursing Center: Smart Falling monitoring system.

Real estate developers are not absent. As early as 2009, Vanke planted the first pension seed under the famous Liangzhu Cultural Village -Suiyuan Jiashu. In 2019, Vanke's pension business has deployed 16 cities. At the same time, real estate developers such as Sunac, Ocean, Poly, China Resources, and Country Garden are not far behind.

Today, insurance companies are the most active. Investing in an old -fashioned community is also a common choice for them to participate in their own advantages to participate in the pension industry. China Ping An and Xinhua Insurance have successively settled: Last year, Xinhua Insurance's first large CCRC community Xinhua Homeland · Yixiang Community debut; before, China Ping An released the "Ping An Yinyi" brand and the first high -end product line "Yiren City" , Cut into the high -end pension industry.

This is just a microcosm of insurance companies. Taikang Insurance has already deployed 22 pension communities, operating in 7 places, and more than 4,500 residents. Chen Dongsheng, chairman and CEO of Taikang Insurance Group, revealed that the 22 communities that Taikang Houses have landed will open one after another in the next 3-5 years. Provide one -stop service for retirement.

When the post -90s started to care about the elderly

260 million elderly people have supported the largest industry in the future. You have read it right, and the post -90s have also begun to care about pension.

How many deposits can I retire with peace of mind? According to the data of the "Preparation of the Chinese Pension", 80.6%of the non -retired interviewees accounted for the total number of interviewees believes that all savings before retirement (including deposits, stock value, fund value, value of pension gold insurance policies, etc.) should be the current year Ten times the income can achieve the goal of retirement and enjoy a comfortable pension life.

Based on this proportion, if the family's annual income is 600,000, at least 6 million savings can retire at ease. Under this huge number of digital pressure, the age of people's opening care planning has also begun to advance. The report shows that more than 70 % of the post -90s starts to consider pension planning issues.

Opening Xiaohongshu, there are 3500+ notes on the topic of "post -90s". "At the age of 29, I started to prepare for pensions for myself", "post -90s pension strategy", and even the appearance of "post -90s pension groups" and other topics caused heated discussions.

Xia Chen, who lives in the northeast town, is 26 years old. Recently, he was anxious about hair loss. The investment community learned that some time ago, when taking care of his sick father, Xia Chen thought about how he was for the elderly after his daughter as a only daughter. Later, he thought of how to push for the elderly. Look at the nursing home. "

There are not a few ideas like Xia Chen. Earlier, a wide range of passages, "Only in their twenties, I already feel that I will not meet the favorite person in this life, and start to browse the nursing home." This is the previous refraction of young people's pension anxiety, and it also shows the strong demand of this market.

The Chinese Academy of Social Sciences's "White Book of China's Pension Industry Development" shows that by 2030, the Chinese pension industry market is expected to reach 13 trillion yuan. And a well-known financial writer also issued a judgment. After 13-15 years, the pension industry will replace real estate to become China's largest industry, with new super-large industries that exceed 10 trillion levels.

It is worth noting that China's aging society is gradually deepening. According to data from the National Bureau of Statistics, as of the end of 2021, the population of 60 and above in my country was 267 million, accounting for 18.9%of the total population; the population of 65 and above was 201 million, accounting for 14.2%of the total population. According to the latest forecasts of the China Population and Development Research Center, the elderly 60 and above will reach 321 million in 2025, and in 2032 may break through 400 million.

The problem of aging is imminent. The "Fourteenth Five -Year Plan" National Aging Career Development and Pension Service System Plan issued in February this year, focusing on promoting the cooperative development of aging causes and industries, and the high -quality development of the elderly service system, clarified the development of a package of pension in the "Fourteenth Five -Year Plan" period. Top-level design.

Pension, a trillion market waiting for eruption. "We will grow old, and the world is always young. The aging of the population is a problem that we have to face, but it is by no means a pure and negative issue, and it also bred a new consumption growth point." express. This is not just a business, but also the old age of 260 million elderly people.

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