Double upgrade of quality design of domestic outdoor sports products

Raising the sky and hanging up the camping lights. Since entering the spring this year, the players in the circle of friends "are either set up a tent or on the way to the tent." Camping is developing from a niche outdoor sports to a social method of young people. The popularity of the camping economy can be seen intuitively through major social platforms. In just the Xiaohongshu, there are more than 3.82 million notes about camping.

Some people in the industry pointed out that the camping economy is still in the stage of popularity, and its popularity reflects people's longing for nature. This is actually an upgrade of domestic outdoor products industry driven by lifestyle innovation.

Camping experience can be bought and rented

What equipment should I purchase a delicate camping?

"Tents, camp cars, egg roll tables, clutter chairs, storage boxes, card stoves, outdoor power, Bluetooth speaker, mini ice maker, etc." Mr. Gao, a consumer who was purchased in outdoor products stores, showed reporters to reporters His procurement list. The reporter saw that among the dozens of equipment listed by Mr. Gao, the price of single items ranging from tens of yuan to thousands of yuan, the total price is nearly 10,000 yuan. "I only calculate a start in the camping circle, and many people have started to start 10,000 yuan."

Subsequently, the reporter found that based on a list of equipment shared by a netizen on Xiaohongshu, it was found that if campers pay more attention to the value of the equipment on the basis of performance, the required equipment is nearly 100,000 yuan. "A few of my friends also have multiple sets of different styles of equipment. They have been matched according to the environment and mood, and even summarized a mature camping aesthetics." Mr. Gao told reporters, "In the final analysis, it is still 'assembly'" " Essence

Nearly 10,000 yuan of equipment thresholds are not low, but it does not block the footsteps of people camping. During the period of JD.com purchasing and JD.com's "618", the data showed that the platform sports outdoor products increased by 662%year -on -year. According to the "Baidu × Jingdong 618 Consumption Trends Insight Report", the turnover of portable tables and chair beds, rescue equipment, tents/mats, and picnic supplies has increased by 541%, 227%, 165%, and 142%year -on -year.

On the other hand, some players have a new path with a low cost and a not bad experience -equipment leasing.

"It doesn't matter if you buy it yourself, you can make a film." College student Xiao Lu told reporters that the reason why choosing a leasing is not only considered from an economic perspective, but also worried that he will have a "three -minute heat". "I have never been in contact with the camping at all, and I am worried that I will be worried about it at home to" eat gray "at home."

At present, there are more than 10,000 "Camping Equipment Leasing" on Xiaohongshu. After searching for "Camping Equipment Leasing" on the second -hand trading platform, the reporter jumped out of dozens of pages of product information, most of which ranging from tens of yuan to hundreds of yuan. Consumers can rent a set of portable tables and chairs for less than 100 yuan a day, or choose a "full set of camping packages" by the number of merchants.

If you want to be good, you must first benefit your instrument. Undoubtedly, no matter what kind of consumption method, it is necessary to have products that can meet consumer needs in time.

Rise of domestic brands

The reporter learned that camping was imported. It was introduced in China around 2000 and entered China with camping. There are also many international camping brands, such as Nordisk, SNOWPEAK, etc. They have all occupied the head of camping list for a long time in the past for a long time. However, as the camping moves towards the "top flow" in China, domestic brands positioned in the mass market have been pushed under the spotlight and rose rapidly.

"Domestic brands have occupied the mainstream of the domestic camping market." Han Bing, a professional editor of the camping industry, said in an interview that although the volume of mid -to -high -end overseas brands is large, the overall growth rate is much lower than the domestic brand. Compared with the Snowpeak cup and a folding chair of thousands of yuan, domestic goods have become a high cost -effective choice with both practicality and aesthetics. From the successful transformation and original creation of the foundry stage, the status of the industrial chain is relatively stable, the quality of the product is guaranteed, and the design of the Chinese people is better. "

In May of this year, the "2022 Chinese Store Development Report: New Media, New Consumption and New Culture" released by the Academy of Social Sciences show that 59.5%of consumers are very optimistic about domestic products and support the development of domestic products; 30.7%of consumers are against domestic goods It is more optimistic, I hope the domestic brand brand will get better and better. Consumers with two views account for more than 90%.

Today, local camping brands such as Sikale, Mu Gao, and camel have attracted much attention from consumers. The Sikai brand has become the only franchise and supplier in the Beijing 2022 Winter Olympics in the outdoor supplies industry.

In an interview with this reporter, the relevant person said, "The winter Audi product was incorporated into the elements of the Winter Olympics and the national tide at the beginning of the design. There are more than a dozen editions, and the research and development time for nearly half a year. The final plan shows that nine ice pier plays different skiing actions, which are well received by consumers. "

"Instead of shaping a good product, the outdoor supplies industry is more like creating a healthier and new lifestyle. Each manufacturer should insight into consumer needs in time and innovate in a targeted manner, rather than building a car behind closed doors. "The above person introduced that another Winter Audi tent fully investigated the needs of consumers during functional research and development, which can realize the full automatic three -second speed and press storage. The foreign account can also be used as a sunshine alone to achieve two uses.

In addition, the use of materials is also closer to real needs. Winter Out kettle uses 316 medical -grade stainless steel. Compared with traditional stainless steel, it can also accommodate soup drinks.In this regard, the relevant person in charge of Sikale pointed out that at present, my country's camping economy is still in the process of widening, or it is still in the stage of popularity.The current camping pays more attention to "sharing" compared to the when it was introduced in China, that is, consumers will share their experiences on social media after each camping, and get happiness in sharing.This is actually the change of people's lifestyle to promote the development of outdoor supplies and even camping industries.

Text | Photo Reporter Liu Yuan

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