Digital Marketing and SAAS+Service Provider Pulas Digital Technology Digital Technology Delivery Table Exchange
Author:Capital state Time:2022.07.21
On July 21, 2022, Pulan Digital Technology submitted a prospectus to the Hong Kong Stock Exchange and intends to be listed on the motherboard. Jefferies and Cathay Junan International were joint sponsor.
Pulan Digital Technology provides customers with digital sales and marketing services and SaaS+services. It is mainly the leading market -leading fast consumer product brand to strengthen its offline sales and marketing efficiency and effectiveness through digital and systematic sales and marketing plans. Drive offline retail sales. According to the information of Fhstrishalvin, according to the income of 2021, the company is the largest non -store retail technology capable of serving large -scale fast consumer goods companies in China.
The company's SaaS+services include (i) subscribe to digital products; (ii) services provided by huge offline retail networks composed of dealers, terminals and contacts; and data assets accumulated by (III) on the company's FMES platform. In the first quarter of 2022, the company provided SaaS+services to 26 customers, of which 16 were head customers.
Most of the company's brand customers belong to the Fortune 500 companies from different industries, companies in the top 500 Chinese companies, and other market leadership.
In the 2019 fiscal year, 2020 fiscal year, 2021 fiscal year, and the first quarter of 2022, the revenue of the five customers from the five major customers was RMB (the same below) 261 million yuan, 270 million yuan, 250 million yuan and 9460 10,000 yuan, accounting for 55.0%, 65.2%, 60.2%, and 67.4%of the total income of the same period. Because most of the income of the performance record period comes from the five major customers, the company is facing the risk of major customers.
From fiscal year 2019 to the first quarter of fiscal year and 2022, the company's income was RMB 476 million, 414 million yuan, 416 million yuan and 140 million yuan; at the same time, the profit was 27.935 million and 53.87 million, respectively. , 59.01 million and 19.15 million yuan.
During the period, the proportion of digital sales and marketing services accounted for 95.9%, 91.8%, 82.2%, and 79.9%, respectively; SaaS+service revenue accounted for 4.1%, 8.2%, 17.8%, and 20.1%, respectively.
The company's gross profit margin decreased from 41.4%in the first quarter of 2021 to 40.4%of the first quarter of 2022, mainly due to the increase in the income of the increasing impact of the increasing income generated by the SaaS+subscription.
Pulan Digital Technology is expected to use the IPO fundraising funds to enhance core technical capabilities and basic research and development; for strategic investment, acquisition and cooperation; improve sales and marketing capabilities and business development to promote business growth and brand aware Expand overseas markets and enhance the company's market share in China: operating funds for general uses.
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