From getting out of the countryside to returning to the countryside, college students make "Xiaolingjiao" into "big industries"

Jimu Journalist Zou Hao

Intern Tao Siwei

"I am a farmer's child. I have a responsibility and obligation to return to the countryside to help my hometown father and folks find the way to get rich." From the small rhder chestnuts that only make agricultural products to the four seasons, the "cash cash tree" can be made from provincial poverty. The village to the characteristic industrial park, Pengda, a master student of Huazhong Agricultural University, used six years to set up a rhombus e -commerce supply chain in Tianjinghu Village, Pushui County, to achieve an annual sales of 30 million yuan, creating employment and entrepreneurship opportunities for more than 5,000 farmers.

A few days ago, the Hubei Provincial Department of Education announced the eighth list of "Changjiang Students", and Pengda was selected as an independent entrepreneurial figure.

Farmers' children, he walked out of the countryside and returned to the countryside

In 1995, Pengda was born in a small countryside in Hepu Town, Luotian County, Hubei Province. He was born in rural areas, growing in the countryside, and his ancestors. When he was a child, Pengda saw his father and grandfather worked in the field, and distressed that they had worked hard. "Although I was still small at that time, I could still feel that the agriculture was very bitter, the land was very bitter, and it was difficult for farmers to make money. "Pengda hopes to learn agricultural knowledge to help farmers and be infected by Xu Benyu's deeds. During the college entrance examination, he firmly chose Huazhong Agricultural University.

During the undergraduate period, Pengda actively participated in many social entrepreneurial practice, such as taking tourists to Luotian to experience rural life, help farmers sell chicken and soil pigs, and develop environmentally friendly organic fertilizer. Through continuous practice and investigation, Peng Da felt the "three rural" problems described in the book: a large number of young people entered the city to work, and all the middle -aged and elderly people stayed in the village. The current situation of farmers can do what they can.

In 2016, Pengda and Huanggang's small community were associated with the summer social practice activities of the school's "cultivation road". He aimed at the goal of his agricultural entrepreneurship, the local specialty -water chestnut. "Here, the rhombus has a history of thousands of years of planting, but the people use their traditional soil to do so, and it is difficult to make money. If you do n’t sell more products, you will be unable to sell. Say.

Pengda

Agriculture is not necessarily buried. To engage in agriculture, it is necessary to study the papers as scientific research, first plan, and make new varieties and continue to explore. Under the suggestions of Professor Tian Beihai at the school, Pengda took the graduate student of rural development majors in Huazhong Agricultural University, deeply cultivating the "cultivating and reading Xingnong · Lingqi Tun" rhombus industry project, and continued to use the knowledge and technology to do a good job of the rhombus industry. Through cooperation with Huazhong Agricultural University, Wuhan Academy of Agricultural Sciences and other units, continuous research in the research room and laboratory, Pengda's team selected a high -yield and resistant new variety "Lingmei".

The "Lingmei" variety has high yield, mature early, and crispy taste, which has been recognized by consumers. It has also allowed farmers to increase production and income, solve the entire industry chain of supply and marketing that is difficult to keep, shelling, and difficulty in processing. Development problem. But there are good varieties that are not enough, and they must pay attention to quality. The Pengda team explored a win-win "Ling-Ling-Fish" ecological breeding mode, that is,: two years of water chestnuts for two years, and raising another year of grass carp, so cycle. Pengda introduced, "In the process of planting rhombus, some diamonds will also have miscellaneous diamonds when they fall in the water. These low yields are not the seeds selected by systematically. Eat all the mixed diamonds, a large amount of feces produced by grass carp can become a fertilizer grown in rhombus. "Under this model, the output of rhombus acres increased from 1500 pounds to 2500 catties. At the same time, due to ecological cultivation, fish diamonds have both, the quality of rhombus has also greatly improved.

The brand e -commerce is in the battle, and he brings "Little Landie Clatage" into a "big industry"

To solve the source of variety research and development, we must find a good sales method. Peng Da knows that in order to make the diamond industry bigger and stronger, the role of brand communication cannot be underestimated. Strengthening brand building and implementing the entire industry chain is an important support and persistent momentum for Pengda to promote the transformation and upgrading of the project's real estate industry and the improvement of agricultural quality and efficiency.

People rely on clothing and saddles, and Pengda's project finally positioned the omni -channel communication strategy of regional agricultural products brands. The initial rhombus product marketing was Pengda personally writing documents, focusing on nostalgia culture. The brand image of "Dabie Shan Ling" is very in line with the cultural connotation of Wulingjiao and is deeply rooted in the hearts of the people. The 14 categories of 22 trademarks such as "Following Reading and Reading Xingnong", "Sister Ling", "Lingli Horizon" are widely spread, so that the slogan of "Eat Landie Cuts and Choose Hubei Sebled Lake" is deeply rooted in people's hearts. In addition, Pengda also presided over the compilation of nearly 150,000 words of rhombus industry development, which was distributed to villagers in need for free.

In order to meet the needs of brandization, traditional production and processing also converted into modern production. Relying on the advantages of planting and processing, the 8,000 -square -meter agricultural modern production and processing workshop has been constructed, and the pattern of Jingjing Lake has been successfully cultivated into Huanggang's characteristic landmarks. At the same time, the Pengda team developed related derivatives such as "食 与 与 与", "diamond corner fans", "rhombus wine", "water chestnut cream", "water chestnut dye", "Wenwan Lingjiao". A variety of products meet more consumption The demand of the person, the rhombus brands are also getting bigger and bigger.

Pengda and Entrepreneurship Team

"If you want to develop fast, you still need e -commerce bands. The core of agricultural products still sell it." Pengda believes that it is critical to help agricultural products from villages and establish a sound e -commerce supply chain. In the past, there was even no rhombus category on the e -commerce platform. After Pengda led the team from 2018 to 2019, after a whole year or two months, the category of Lingjong can finally be launched independently on the e -commerce platform. Pengda also led the team to the main consumer markets such as Beijing, Guangxi, and Hunan for docking, in -depth cooperation with enterprises to promote the sales of rhombus products, and build a plowing and reading the supply chain system of Xingnong rhombus e -commerce. The Pengda team not only worked hard on e -commerce research, but also led local farmers to participate in e -commerce practice. Pengda led the team to develop e -commerce training courses to absorb more than 400 farmers to participate in live broadcast training of agricultural e -commerce. Training left -behind women used leisurely time to live on their mobile phones to bring goods on their mobile phones to cultivate more than 30 ordinary villagers into goods. Let them achieve employment at their doorsteps. Relying on self -operated e -commerce and supply chain channels, a total of over 1 million orders have been sold. The highest sales in a single day have been on the 7th place in the Douyin Platform Fresh Restaurant List. Nowadays, in the field of e -commerce, Tianshi Lingjiao is already the first position in the industry.

At that time, the unknown "Little Landie Clatage" has now become the "big industry" in consumers and local producers in various places.

Village cadres use their own fields to demonstrate.

"When we first started a business in rural areas, the local people called us in Wuhan's college students and thought we were not grounded." Pengda recalled that at that time, the enthusiasm of local farmers was not high, and team entrepreneurship was in a passive state.

When Pengda was in a unattended exhibition, Zhang Jianxiong, then deputy secretary of the village branch of the Tianjinghu Village, took out his own 40 acres of land to Demon Demonstration Tian, ​​which gave him great encouragement. The incentives were transformed into motivation, and these demonstration fields eventually lived up to expectations and succeeded. At the same time, in order to obtain the recognition of the people, Pengda insisted on living and working with the local people during the entrepreneurial period, and walked into the field with them and entered the production team together.

"This process is actually based on the local farmers as teachers, learn from them, and combine our theory with planting and production practices. In the process of communicating with them, we will bring some of their regular practices, including selection and cultivation The period model, the system summary has become experience, and forms a model for promotion and copying. "Peng Da believes that common work is not only for the recognition of farmers, but also to learn from farmers. These efforts and achievements, the villagers are in their eyes, and more and more they are willing to believe in these young people and follow them.

The former poor villages realized rural revitalization

As the rhombus project is getting bigger and bigger, the people also deeply understand that only the rhombus industry is developing in the local area can their villages have hope. At present, Pengda's team has exceeded 6 million yuan each year, creating employment and entrepreneurship opportunities for more than 5,000 farmers, and the number of practitioners increased by 20,000 yuan. Young people helped this former provincial poor village industry to become rich, and the local people also began to care about these young people from their hearts.

Last year's Spring Festival, because of frost damage, the growth and operation of the rhombus were affected, and Pengda's team's funds were under great pressure. A grandfather in the village said to them, "If you can not make money, you can slow down our payment later, but you have to cross the difficulties by yourself." Peng Da recalled that the grandfather's words were deep Touched him, now the villagers have a high degree of recognition of them, and they are very happy.

Peng Da said: "Essentially, they are our suppliers, but they still consider the problem from our perspective, which makes us very moved. I feel that we really have become villagers from outsiders. "

(The picture is provided by the respondent)

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