Baidu enters AIGC, the end of the future content war is doomed

For each content creator, it is the most painful and difficult moment to stay up late and think about it. Everyone wants to have a key artificial intelligence like Marvel Chinese Iron Man to complete the content creation like Javis. You can lie down and watch the TV, brush the video, and enjoy the beauty of life, but no one expected that such a day is coming so soon. Baidu's artificial intelligence is setting off a content production revolution. What? Where is the future of content creation?

1. Baidu's subversive revolution is here?

According to a report from Hangzhou Daily on July 21, at the 2022 Baidu World Conference, Baidu Chief Technology Officer Wang Haifeng showed the "Fuchun Mountain Residence" based on the "completion" of the flying paddle -based model. The AI ​​complement part is unified with the existing scroll style, and the landscape context is harmonious. It has received a high evaluation of Mao Chuanwang, the head of the Huanggongwang Memorial Hall, saying that it is "consistent with the existing true style style.

In the Spring Festival this year, a song alone has become popular on the Internet. In addition to bringing huge sensory enjoyment to everyone, it also brings you a peerless masterpiece of Chinese landscape painting "Thousands of Rivers and Mountains". For a time, Chinese art has become popular. Essence

Today, on July 21, Baidu introduced another famous painting in the world conference.

It is regrettable that, as one of the "Top Ten Masterpieces of China", the long volume of the famous "Fuchun Mountain Residence Map" is not a complete work. During hundreds of years of spread, one of the collectors are extremely loved by the collectors. , Even if you want to bury yourself with a famous painting, he burns two troops into two. Later, although it was rescued by the family, a famous painting became two sections. The first half of the volume was mounted separately, re -named "Fuchun Mountain Residents · leftover mountain map". "Teacher Volume", this is both a real story and the origin of the film.

However, at the scene on July 21, Baidu began to try to repair this masterpiece that many repair masters did not dare to try with artificial intelligence, and "made up" "Fuchun Mountain Residence" with a large model of Wenxin. It is this repair work that has been well received by experts present. Even the essay of Wenxin's big model is also called "artificial intelligence with traditional Chinese literati".

In fact, this is not the first appearance of Baidu's artificial intelligence in the field of content. During this year's college entrance examination, on June 7, Baidu Digital Human Xiaoxiao became a "digital candidate" after the college entrance examination Chinese exam. Composition writing, according to reports, Du Xiaoxiao participated in the answer to the national new college entrance examination, Volume I entitled "Ben, Wonderful, Wonderful Hand", in 40 seconds, created more than 40 articles based on the title, and generated 1 article on average. Randomly extracts one of them, and its score has surpassed about 75 % of the college entrance examination candidates.

Before, Du Xiaoxiao was able to paint and create songs, and also used the "AI journalist" as a Special Daily Daily, interviewed May 1st Labor Models, and so on. And the other Baidu AI digital person Higa, she will also paint, write poems, composes, speak multi -language, and live broadcast in real time.

Seeing the changes in this series of content creation makes people sigh that Baidu's AIGC technology has completely changed our lives, writing, painting, songs and other content creation markets will usher in a comprehensive change.

2. What did the artificial intelligence revolution change?

In the famous book "Dilemma of Innovatives", the famous manager Christeinneson's masterpiece "The Innovative Dilemma" has named a class of innovation as subversive innovation. Through the integration of technology, it focuses on the needs of consumers and the curve of the technological development. This subverts the traditional logic of the entire market. From the previous discussion, we can find that the innovation of this AIGC technology adopted by Baidu is a typical subversive innovation. Through this innovation, artificial intelligence technology has completely changed the entire content creation market we are familiar with, so that content creation realizes realization realization. There was an unprecedented leap.

So what exactly did AIGC subvert? What should we think of this technology innovation?

First, AIGC brings a brand new era.

When we carefully sort out the development of the Internet content industry, we will develop clearly. The Internet content industry is a industry from scratch, from small to large, from the original Internet that only has short information and text, and now the Internet content of the vast. There are massive contents every day, but behind these contents is actually a process of progress and evolution.

First, the PGC era starting from Web 1.0. In the early days of the Internet, especially when most people could only connect to the Internet with a telephone line, the right to speak on the Internet was actually controlled by a few experts. Pang Di's "Digital Survival" is placed on the Internet, which is the earliest foundation for the content of the Chinese Internet. Limited to the relatively expensive Internet, most of the content is completed by professional content creators, either electronicization of books, or digitalization of movies and TV series that has been shown. In this era In the patent of professionals, the Internet only plays the role of information dissemination.

The second is the UGC era starting from Web 2.0. In 2004, with the gradual passing of the Internet bubble era, the Internet and mobile Internet began to appear slowly. Everyone's interaction on the Internet is no longer limited to only things that are only held by professionals. The concept of user interaction has begun to popularize on the Internet on the Internet Users are both users of the Internet and the manufacturer of the Internet content. The content of the Internet has changed from pure "reading" to "writing" or even "joint creation". Taking the Chinese Internet as an example, we started from the earliest blog. UGC represented by individual users began to popularize in the market. The emergence of self -media platforms such as the home number, penguin, etc., and even the appearance of short video platforms such as good -looking videos, Douyin, fast hands, and more and more users participate in the production of content, so that we have the self -familiar self -self -self The media era. Third, the AIGC era built from Web 3.0. With the development of the times, especially the rapid popularization of artificial intelligence technology, the PGC and UGC models simply created by humans have begun to be replaced by the AIGC model created by artificial intelligence. The so -called AIGC (AI Generated Content, that is, the production method of generating content from artificial intelligence technology), from the Olympic Games that can write a manuscript for 24 hours to the earthquake to occur for a few seconds of news, to our previous article What you see can directly challenge the college entrance examination composition, participate in the college entrance examination mathematics problem solving, even deeply insight into the Chinese cultural connotation and repair the famous Baidu digital people who are well -known paintings. Today's AIGC can already deal with various issues such as visual, hearing, judgment, reasoning, learning, thinking, and other issues, forming the ability to create content that is not weaker than humans.

This is the charm of AIGC. With deep learning like humans, it constantly forms the ability to create content comparable to or even surpassing human content. Artificial intelligence creators represented by Baidu AIGC are completely changing the bottom logic of content creation, bringing a brand new content Creation era.

Secondly, AIGC is the liberation and innovation of creators.

As described in many science fiction movies, when artificial intelligence appears, the development of artificial intelligence can not only replace human repeated mechanical labor, and continuously improve the efficiency of content creation. The limitations of the perspective provide us with more, more interesting and more valuable angles and ways of thinking.

As described by Wang Haifeng, the chief technical officer of the World Conference, AIGC will actually go through three significant development stages:

In the first stage, artificial intelligence assistant. If you are familiar with the Baijia number, you will find that when you are created by Baijia, the artificial intelligence represented by Baidu's brain and Baidu flying paddle is already helping you to create. When writing, help you collect materials. When writing, help you correct the wrong words and improper grammar expression. After completion, help you intelligently recommend pictures, and then condense the induction title. AIGC is already assisting our content production.

In the second stage, artificial intelligence collaboration. At this stage, it is like the earliest applications that we are familiar with digital people. Not only can digital people chat with you, but also the form of virtual digital people really becomes your helper, help you collect materials, help you edit videos, help you You record your voice. In a sense, you and digital people have merged with each other, and everyone rely on each other to form a collaborative relationship similar to the coexistence of the biological world.

In the third stage, artificial intelligence wisdom stage. At this stage, artificial intelligence will no longer need human intervention, just like this year's college entrance examination, no manual interference is required. According to the big model of Wenxin, Du Xiaoxiao can create dozens of college entrance examination compositions in a short time in a short time. You can independently complete your content creation without human interference. Today, with the development of artificial intelligence technology, this trend is constantly accelerating.

At present, the state of the second phase of the second stage to the third stage, artificial intelligence is becoming more and more intelligent, and it has more and more independent creative capabilities, and everything is changing.

Third, how will AIGC change the future of the market?

Facing the comprehensive popularity of AIGC, the change of AIGC technology for the content creation industry is constantly accelerating, and even disruptive changes have been produced.

Through the AIGC technology, the artificial intelligence digital person trained by Baidu Flying Patstel and Wenxin Da Model has gradually possessed the ability to continuously innovate and change, thus forming effective content creation services.

And this service is constantly evolving, just like this year's college entrance examination composition. Digital people can achieve fast content production in a very short time. Compared with the huge energy consumed by each content creation, AIGC is using economics in economics. The economic effect of scale continues to reduce the cost of the market, realize the "one -tenth cost", and generates the original content of AI at the production speed of 100 times and thousands of times.

We may wish to think about how many people rack their brains because of content creation every year, and use a large amount of manpower and material resources on the content, not only waste a lot of intellectual resources, but even when it consumes countless efforts, the appearance of AIGC will appear will be. It will completely change this situation. When artificial intelligence can appear or even participate in comprehensive creation of cross -domains, many plots that can only exist in science fiction and movies will become a reality. We may wish to imagine that when you are working hard, there is a AI like the steward of Javis in "Iron Man" that can help you check the shortage and make up. When you work hard, you can have a "Artificial Intelligence" like "Artificial Intelligence". Little machine like CGO sharing his thoughts with you. When you work hard to create, you can have a robot who can paint with you like "Super Energy Chapa" to work together with you.

From now on, this day is not just fantasies in science fiction movies. It is becoming a reality step by step. Under the blessing of Baidu AIGC technology, the transformation of content creation tracks is coming far beyond the speed you think.

AIGC is bringing a new era. In this era, creation will become a huge advantage. Learning to survive with each other is something that every creator needs to learn, and it is a better future for the whole world!

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