"It's a good time to enter Qianhai in Hong Kong catering brands"

Present

Is it a good time for Hong Kong catering brands to enter Qianhai?

What are the development advantages in Qianhai?

Epidemic

How to support the development of Shenzhen -Hong Kong catering brands?

Let's listen together

Several well -known dining brands in Hong Kong

Greater Bay Area Excellent Catering Industry Practitioners

Together in the future of the Hong Kong catering industry entering the bay development

Why choose Qianhai?

"The current is a good time for the development of the catering industry to the Qianhai". "

"From the perspective of Shenzhen people, there are three 'products' very important: brand, quality, and taste. Everyone recognizes this, so this is also an opportunity." At the sharing meeting, the Qianhai Administration Bureau Hong Kong and Macau Service Director Dai Ruirui said that doing catering needs to consider transportation, environment, consumer groups and other factors, and Qianhai has the advantages of convenient transportation, superior environment, and strong crowd consumption capacity. At the same time, Hong Kong people enjoy preferential policies in Qianhai entrepreneurship. Qianhai currently has 12,000 Hong Kong companies, accounting for one -third of Guangdong Province. This data also reflects from the side that Hong Kong people recognize to start a business in Qianhai. Develop to Qianhai.

Zhang Junjie, deputy director of the Business Development Division of the Qianhai Administration, introduced Qianhai's latest support policy for the catering industry- "Shenzhen Qianhai Shenzhen -Hong Kong Modern Service Industry Cooperation Zone Promoting the Development Management Measures for the Development of the Catering Industry". Dust supports brand catering business agencies, catering cultural activities organizers, and relevant Hong Kong and Macao institutions, provides high -quality conditions for the catering industry Hong Kong enterprises in Qianhai Innovation and Entrepreneurship, and accelerate the development of the catering industry of Qianhai City New Center.

"In the next step, we will pay more attention to the role of Qianhai's strategic platform, promote the connection and mechanism docking of the Shenzhen -Hong Kong and Hong Kong places, promote the efficient and convenient flow of various factors such as personnel, goods, and funds. , Link Hong Kong to build an important hub of dual -cycle, "Zhang Junjie said.

Many Hong Kong companies have paid great attention to the favorable attention of the above -mentioned former sea food and drinking industry, and talked about the development of development in Qianhai.

Zheng Siyi, vice president of Qianhai Hong Kong Chamber of Commerce and chairman of the Dining and Service Association of the Greater Bay Area, is a continuous entrepreneur and free investor. In September last year, she opened a Hong Kong -style "Bays Life" cafe at Qianhai Shenzhen -Hong Kong Youth Dream Workshop. Talking about the advantages of Hong Kong catering, she said that "the most important advantage is the persistence of quality."

Zheng Siyi believes that under the epidemic, the development of the catering industry has both challenges and opportunities. At present, the investment market's wind direction is more inclined to the investment in the people's lives, such as the catering industry, which has become a trend. "Hong Kong companies that are interested in developing Qianhai can learn from the preferential policies of government departments, exchange experiences, exchange experiences, and jointly solve difficulties with the help of chamber of commerce, associations, etc.," said Zheng Siyi.

Guan Zhiquan, a Catering Consultant of Hilton Hotel, and executive chairman of the South China Region in France, proposed that now the Hong Kong catering brand has relatively advantages, low investment costs, fast service processes, mature markets, and many entrepreneurs have settled in. If the Hong Kong brand comes, you can find some experienced entrepreneurs or consulting companies to understand the situation, and be familiar with the business environment and relevant regulations. "I think there will be a better development environment when I come to Qianhai Entrepreneurship at this time."

How to enter the mainland market?

"Bring a diversified high -end catering brand to the Greater Bay Area"

How does Hong Kong catering brand enter the mainland market? Jiang Benhua, managing director of the domestic catering industry in Jianingna Group, shared the brand's "History of Mainland Development" from Hong Kong catering brands to become old -fashioned in Shenzhen.

In the early 1980s, the first store of Jianinga Restaurant was founded in Hong Kong; in 1988, Jianinga Restaurant entered the Mainland and opened the first mainland store in Jingdu Hotel in Shenzhen. Na has ranked among the top 50 in China's catering industry, and its operating income ranks sixth in the country. After that, Jianingna catering industry is centered on Hong Kong and Shenzhen, and has opened branches in Dongguan, Foshan, Yiyang, Kunming and Haikou.

Following Jianingna's entry into the Mainland, Jiang Benhua has been working for 30 years. He here clearly feels the concern and support of the Shenzhen government for Hong Kong businessmen. "In the deep years, Shenzhen's business environment has been booming, and it has given a lot of support from all aspects of taxation. At the same time, Shenzhen is a young city and pursues high -quality development. Further planning future development, let us be confident in the development of Luohu, Futian, and Qianhai. I also hope that more interested Hong Kong merchants will come here to promote the development of the catering industry together. "Jiang Benhua said.

"I hope to bring diversified catering development to the Greater Bay Area." Four years ago, due to the opening of a restaurant in Shenzhen when opening a restaurant in Hong Kong, Liang Wenhao chose to open a Japanese -style restaurant. Then Black Pearl was selected as the restaurant bird gold and set up shops in Futian and Nanshan.

Liang Wenhao shared the new trend of catering, creating high -end catering brands with professional and IP -based business ideas, and how to conduct professionalized training on personnel in data and technology in data and technology in international catering. In his opinion, "a development area requires hundreds of flowers, not only traditional catering can develop in the Mainland. As a new generation of young people in Hong Kong, we have received the support of the country. Diversified high -end catering brand. "

It is also to make a catering, and Cen Mingfeng focuses on making group meals. His "Tongge Catering" sells "authentic Hong Kong -flavored food" and supplied to large enterprises such as Wal -Mart, SF, and Huawei. Cen Mingfeng introduced: "At present, we try to apply intelligent technology to catering scenes, such as using a fried machine, on the one hand, which can achieve more standardized production quality. . "How can the food industry develop?

"Use the Internet to empower the consumer scene"

Under the epidemic, how should Shenzhen -Hong Kong catering brands develop further?

Wang Shujuan, a partner of Huajun Capital, analyzed that from a macro perspective, the state proposed to build a new development pattern with a large domestic cycle as the main body and the domestic and international dual cycles to promote each other, fully release domestic consumption potential, encourage consumer behavior, and for the catering industry for the catering industry It is a good policy. At the same time, the state introduced many policies to ensure the improvement of the food safety system; from the perspective of consumer perspective, consumers' expenditures for catering are just needed, but the choice will become more cautious. The consumer group in the Greater Bay Area The requirements are stricter. Facing the epidemic, many catering companies have currently made the dual -line layout of "Tang Food+Takeaway".

"From the perspective of investors, our investment institutions are more popular with relatively light asset catering companies. They have a small volume, relatively low cost, high growth, and can be replicated quickly. At the same time, there must be some differentiated highlights." Wang Shujuan said.

Zhou Guoying, the honorary president of the Hong Kong Daocheng Diet Society, shared the successful experience of cooperative catering companies under the epidemic: "First, accurately controlling operating costs; second, refined organizational organizations, introducing competition and elimination mechanisms, and activating talents; Effectively follow up with various systems. There are also various epidemic prevention and control measures to make consumers feel at ease and rest assured. "

At the same time, the Internet empowerment has greatly expanded the consumption scenarios of catering brands. Takeaway, semi -finished products, retail, etc. have become important measures for self -rescue of catering companies. Zhou Guoying introduced: "In addition to the food, the company also actively promotes the development of online malls, and increases a series of new consumption methods such as limited group purchase, group procurement, live broadcast and gift, gift gifts."

"Select the right platform to achieve leaps." Zhou Guoying believes that Hong Kong catering companies should actively participate in the development of the Greater Bay Area and strengthen the development of food brands in Shenzhen -Hong Kong catering development and cooperation.

Source: Southern Daily

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