New opportunities for "Jinjiang Intelligence"

"Is it too late to do cross -border e -commerce now?" "In addition to Amazon, can there be other platforms to do?" In terms of e -commerce companies, opportunities and challenges coexist. In the future, there are still many new opportunities for "Jinjiang Intelligent Manufacturing".

Enterprise live broadcast helps improve performance improvement

The most obvious channel for the outbreak of the outbreak of traffic is live broadcast. It is expected that in the next 3 to 5 years, live broadcasts are expected to become the most important air output for small and medium -sized foreign trade enterprises.

"Cross -border live broadcast and cargo has developed rapidly in the past two years, but it is still in the budding stage. Our company started to bring goods in the Indonesian market in TIK⁃TOK live broadcast last year, the effect is not bad." Tell reporters that after the live broadcast and cargo launch, the performance has been significantly improved compared to the original.

"Cross -border live broadcast needs to be familiar with the local market and culture." Zhan Jizhang suggested that cross -border live broadcast needs to do more localized work. Take the Indonesian market where its company is in the Indonesian market. Improve.

In addition, Zhan Jizhang also pointed out that Tiktok's requirements for quality will be higher. In the process of live broadcast, consumers can see product styles more intuitively. Therefore, they will ask many problems and requirements for the materials of the product, and then ask their final assertion to the product price. All in all, the variety of live products must be rich, good quality, and comprehensive competitiveness as a whole, so as to have core competitiveness.

Jinjiang Tiansheng Culture Media Co., Ltd. has been doing TIKTOK since the end of last year. So far, it has 5 live broadcast rooms in half a year.

"The company started from independent stations, short videos, and live broadcasts. The main direction is mainly live broadcast." Lin Junjie, general manager of Jinjiang Tiansheng Culture Media Co., Ltd. believes that the form of live broadcast is better and better. Lin Junjie said that on the TIKTOK platform, the conversion rate of localists with goods to place goods is much higher than that of merchants, please understand English and bring the goods. If the merchant is strong and can invite the matching Internet celebrities to bring the goods, the effect is the best.

Digital cross -border help enterprises have new growth

Digital changes, digital supply chain platforms, AI videos ... With the development of the global digital economy, cross -border e -commerce has also ushered in digital change.

"According to the survey, foreigners prefer the local people's face to watch e -commerce live broadcasts. Therefore, the company has developed a software. Through this software, the country will convert it into a foreigner's face during the live broadcast, which will help improve the improvement Consumer ordering rate. In addition, data analysis software helps merchants to select products. "Wu Chunsong, CEO of Technology, said that specializing in technology will help Jinjiang enterprises" go to sea "in cross -border live broadcast and big data analysis.

According to Wu Chunsong, more and more cross -border sellers have begun to broadcast live on TIKTOK, especially Southeast Asia and British businesses. Many companies in Quanzhou have adopted the technology of "software change" to help cross -border live broadcast.

Xingying Company, located in Jinjiang Cross -border E -commerce Park, is currently applying for high -tech enterprises.

"Unlike many e -commerce companies that focus on operation, Xingying has paid more attention to the development and investment in the digital field for many years." Luo Xiaoling, the person in charge of Xingying Company, told reporters that Xingying has independently developed a big data platform inside Xingying. Through the platform, it can be real -time in real time. Monitor the sales of hundreds of accounts, inventory capacity, platform product sales and other information, so as to provide data for the next selection, new, and library capacity.

In Luo Xiaoling's view, under the epidemic, the global economy is weak, and competitiveness is the norm. Only by continuously optimizing internal skills and replacing artificial analysis with artificial intelligence, we can obtain market information faster and more accurate, and quickly respond.

The reporter visited the company and found that Jinjiang cross -border enterprises are filled with "digital atmosphere" everywhere. For example, with the help of digital cloning, enterprises can easily and mass generate various types of video materials. Compared with traditional shooting and editing methods, the efficiency of video output can be efficient. Get ten or 100 times improvement; through one -click distribution, the video can be easily sent to Overseas mainstream platforms such as TIKTOK, Facebook, YouTube; and the figure of machine porters in cross -border logistics warehouses ...

Helping companies to reduce costs and increase efficiency, Jinjiang cross -border has also entered a new era of digital marketing.

New cross -border e -commerce platforms are constantly emerging

Cross -border e -commerce is no longer exclusive to platforms such as Amazon and Alibaba International Station. In recent years, a large wave of emerging cross -border platforms such as Brazil, Mexico, Australia, and the Netherlands has risen.

"In addition to the stations in many countries in Amazon, we have previously applied for settled on the Wal -Mart online platform. In recent years, the orders have been steadily increased. The product categories have gradually expanded from shoes and clothing to many categories such as ceramics, maternal and infants and other categories. . "Cai Zhijian, the founder of Zhengxin Network Technology, said that at present, Amazon's entry threshold is relatively high. E -commerce companies who are ready to enter cross -border e -commerce companies can consider simultaneously multi -platform operations, and then find cross -border platforms that are suitable for themselves.

Zhan Jizhang believes that compared with the past few years, cross -border e -commerce has a larger volume and the trend of globalization is more obvious. In the past, it was mainly concentrated on several platforms. The market was mainly in Europe and the United States. Now it extends to markets in Southeast Asia, Russia, Africa, and other markets. The distribution markets are wider and traffic is more dispersed. At the same time, the competition of the platform is more intense, and multiple formats exist at the same time. Merchants need to find a format that suits them.

Around May 2021, Amazon began a large -scale title. Whether it is a big seller or a small and medium sellers, it is difficult to be spared.After this battle, Chinese sellers, including many local sellers of Jinjiang, no longer put "all eggs in the same basket", and multi -platform layout cross -border channels became their first choice.Many corporate leaders said that although it is impossible to completely abandon the Amazon market, they will adhere to the business strategy of multi -platform development.Many people have said that while deeply cultivating mainstream third -party platforms such as Amazon, EBAY, AliExpress, Wish, etc., they will also actively actively work hard such as SHOPEE and Lazada.

(Reporter Cai Mingxuan Zeng Xiaofeng)

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