11 prefabricated vegetable industrial parks in Guangdong will build Jingdong Network Marketing Platform

Seize the new opportunities for the construction of a unified market in the country, Guangdong actively explores in the agricultural field. Taking prefabricated dishes, lychees, orchids as small incisions, join hands with JD Group to upgrade the "12221" market system construction. , Accelerate the high -quality development of the modern agricultural industry.

On June 13, Guangdong Agriculture and Jingdong Group Promoting the prefabricated vegetable industry development online symposium was held at the short video live broadcast base of the rural rejuvenation cultural service industrial park in Guangdong Province. The two parties reached a consensus, and the "Top Ten Ten Top Ten" enterprises in the prefabricated dishes in Peichu Guangdong, and the establishment of Jingdong prefabricated vegetable platform online marketing platform in 11 prefabricated vegetable industrial parks in the province, "going global", carried out a prefabricated 100,000 live broadcast power Eight aspects such as the training of businessmen have made efforts to promote the development of the prefabricated vegetable industry to the new level.

"Four cards" cooking hard dishes for rural rejuvenation

The 13th Party Congress report of Guangdong Province has settled the market integration, emphasizing that it has won a larger market in the construction of a national unified market. Under the guidance of the Guangdong Provincial Party Committee and the Provincial Government, in recent years, Guangdong's agricultural field has played the first spirit and builds the "12221" market system for agricultural products. The transformation from Guangdong products to the Guangdong brand has promoted the high -quality development of rural characteristic industries.

Vigorously developing the prefabricated vegetable industry is a new idea for deepening the construction of the "12221" market system of agricultural products and improving the comprehensive agricultural benefits and competitiveness. Since 2019, Guangdong has supported the province's efforts to systematically and organize the development of the prefabricated vegetable industry. Guangdong's prefabricated vegetables have spread across the country, and joint farmers with farmers have achieved remarkable results. This year, the prefabricated vegetable industry has "blossomed" in many places in the province, and continues to drive farmers to increase their income and get rich. In Zhanjiang Xuwen, the source of the "12221" market system, the average acquisition price of pineapple is 1.5 yuan/catties. The price is about 5 yuan/jin, and it is sold for 59-69 yuan/piece for pineapple grilled fish.

The leaders of the Guangdong Agricultural and Rural Department in charge stated that under the spirit of the Provincial Party Congress, Guangdong Agriculture will continue to play the "four cards" of industries, markets, science and technology, and culture, and JD Group in Guangdong prefabricated dishes, Guangdong Litche Danhua, Tiantou Small Station, New Farmers Training and other aspects of deepening cooperation, further promoting the integration of primary and secondary industries, developing new markets, cultivating new farmers, promoting the upgrading of the agricultural product industry, and further enhanced the comprehensive benefits and competitiveness of Guangdong's agriculture.

JD.com joined the "Cantonese" circle of friends

For the prefabricated dishes, Jingdong is full of breath. Data show that the number of active purchases of JD.com has reached 580 million. "JD.com has mature B -end supply procurement capabilities, C -terminal sales capabilities, and corresponding technology and service capabilities to achieve the development of omni -channel and multi -business formats of online and offline." The relevant person in charge of JD Group said. In terms of logistics, the cold chain of Jingdong Group has 18 full temperature cold storage in 11 core cities across the country, and the fresh cold chain distribution has covered 300 cities across the country, making the last ring of freshness.

Recently, Jingdong Group has continuously increased prefabricated dishes to lead the industry's healthy development. On June 6, Jingdong Group announced that the prefabricated dishes were included in the strategic support category, and a package of support measures were implemented in 6 aspects of sales data, traffic, activity IP, omni -channel, market investment, and cold chain logistics. The first "Buddhist jumping wall pre -production standard" in e -commerce channels has strictly regulated the five major indicators of health and safety involving health and safety of food additives, heavy metals, hygiene, physical and chemicals, and microbes.

Prefabricated dishes show a rapid development on the Jingdong platform. The "Report on the Food Consumption Trends in JD in 2022" shows that the turnover of 2021 prefabricated dishes increased by 156%year -on -year. During the pre -sale of JD.com's "618", the turnover of prefabricated dishes increased by 200%year -on -year. According to the person in charge of the JD Group Greater Bay Area project, there are currently more than 5,000 prefabricated varieties on the upstream and downstream of JD.com. "In the next two to three years, we will support 20 prefabricated brands selling over 100 million yuan."

JD Group has a broader imagination for cooperation with Guangdong. The relevant person in charge of Jingdong Group revealed that JD Group plans to combine the rural revitalization and the development of the agricultural sector with the development strategy of Guangdong to develop a "Jingdong model" for the high -quality development of Guangdong rural rejuvenation and prefabricated vegetable industry. Focusing on the quality, quality, brand building and prefabricated dishes in Guangdong, Jingdong proposed a package of joint creation of Guangdong prefabricated vegetable industry festivals, creating the Guangdong prefabricated restaurant on the Jingdong Line, and a large food documentaries that helped shoot Guangdong prefabricated dishes. The national influence of Guangdong's prefabricated dishes has promoted the integration of the three industries and helped the rural revitalization.

Eight aspects focus on promoting the high -quality development of the industry

Guangdong is particularly looking forward to playing greater actions on the source of prefabricated dishes, gathering areas, and high -quality development of prefabricated dishes. The meeting pointed out that the two sides will deepen cooperation in eight aspects.

1. Unite Jingdong Peiyu Guangdong prefabricated "top ten excellent" enterprises;

2. Support JD.com in the 11 pre -production industrial parks in the province to create a network marketing platform for Jingdong prefabricated vegetable platform;

3. Support JD.com to serve Guangdong prefabricated dishes to "go out" to expand the global market;

Fourth, support JD.com to carry out the training of 100,000 live broadcast e -commerce sellers;

Fifth, unite JD.com to create the "famous products" and "explosive products" of Guangdong's prefabricated dishes;

6. Support JD.com to participate in China's international prefabricated dishes (Foshan Shunde) Industry Conference;

7. Support JD.com to join forces Tiantou Smart Station, and build a "green bond" project for prefabricated vegetables with farmers;

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