The change of ten years of foreign investment: China's "door of opportunity" is getting bigger and bigger

On June 3, 2022, Starbucks was making coffee in the Shanghai Bakery Workshop in China, the largest store in China, the Shanghai Bakery Workshop. Xinhua News Agency reporter Liu Ying

Xinhua News Agency, Beijing, July 20th.

Xinhua News Agency reporter

In early 1999, Starbucks opened the first store in Mainland China at the most prosperous business center of Beijing at that time. At that time, a cup of Starbucks coffee was priced at about 20 yuan. For Beijingers who had just over 1,000 yuan per capita salary in the city, they still belonged to "niche" consumption.

In the early days of China, the American coffee chain giant lost money in China. Since 2010, China has become the fastest growing market in Starbucks in the world. In the past ten years, the number of Starbucks in Huamen has increased by about 9 times to more than 5,700.

Starbucks's story is not an example. In the past ten years, China has gradually become the global business development engine of many multinational companies. Foreign companies' investment in China, investment structure, and deep changes in China's economic participation have reflected the greater charm of China's high -quality development and the door to "opportunities".

Ten years ago, some people were worried that factors such as rising taxation of foreign companies' tax discounts will greatly reduce the enthusiasm of foreign investors in China. But time proves that the "magnetic force" of the Chinese market has always been strong.

Although facing the rise of globalization and trade protectionism, China's actual use of foreign capital in 2021 reached 1.15 trillion yuan, ranking second in the world, an increase of 62.9%over 2012. At the same time, according to the United Nations Trade Conference, the global foreign direct investment in 2021 was 1.65 trillion US dollars, an increase of only 27%compared to about 1.3 trillion US dollars in 2012.

Behind the love of the Chinese market in the world is the stable development of China's economic economic and middle -income groups over the past ten years. China's economic aggregate rose from 53.9 trillion yuan in 2012 to 11.44 trillion yuan in 2021. From 2011 to 2020, the per capita disposable income of residents across the country actually increased by 100.8%. China has become the world's second largest commodity consumer market, with more than 400 million middle -income groups.

Starbucks China CEO Cai Dezhang used "faster, wider, deeper" to describe Starbucks' development in China in the past ten years. He attributed it to the continuous opening up of the Chinese market, the leapfrog development of the Chinese economy, the rapid and steady urbanization process, and the rise of residents' income and consumption power.

"In addition to the first and second -tier cities, we have opened the store to more third, fourth, and fifth -tier cities and witnessed China's urbanization development." Cai Dezhang told Xinhua News Agency that even under the epidemic, Starbucks still has an average of 1.5 a day a day The new store opened and planned to open to 6,000 stores in Mainland China at the end of this year.

New opportunities for high -quality development

In addition to changes in quantity, foreign investment in China has also undergone qualitative changes. In recent years, China has accelerated the establishment of a new development pattern, the quality of economic development has been continuously strengthened, and new development momentum has been continuously released.

Taking the field of manufacturing as an example, a report released by the International Institute of International Trade and Economic Cooperation of the Ministry of Commerce showed that from 2017 to 2021, the actual amount of foreign investment in China's high -tech manufacturing industry increased from US $ 9.89 billion to US $ 12.06 billion, accounting for the actual use of the manufacturing industry. The proportion of foreign capitals increased from 29.5%to 35.8%.

Under the guidance of the new development concept of "innovation, coordination, green, openness, and sharing", changes in China's economy have attracted more and more foreign companies to invest in more new areas.

Li Jing, a group of financial services and sustainable development partners in the Ernst & Young Da China China, is optimistic about the development of ESG (environment, social responsibility, corporate governance), climate change, and green finance under the goal of "double carbon".

She introduced that Ernstone has established an ESG management committee in Greater China, which not only promotes its own practice of sustainable development, but also provides enterprises with green development and low -carbon transformation solutions.

Yin Zheng, executive vice president of Schneider Electric's global executive and president of China, the charm of the Chinese market comes from its large scale, but also from its perfect industrial chain and a good innovation environment and talent resources.

On November 5, 2020, the Third Expo Technology Equipment Exhibition area held in Shanghai, the staff of the Schneider Electric Booth was operating the "Okken New Generation Pre -Intelligent Low -Voltage Equipment". Xinhua News Agency reporter Li Renzi Photo

China is the only country in the world to have all industrial categories in the United Nations industrial classification. According to the World Intellectual Property Organization data, China's innovation index ranking has increased from 34th in 2012 to 12th in 2021. As of the end of May this year, only one place in Shanghai, the regional headquarters of the multinational company has settled in 848 and 512 foreign research and development centers.

More and more multinational companies have participated in the industrial chain that China has continuously improved and upgraded.

In 2020, Starbucks started in China Coffee Innovation Industrial Park in Jiangsu. This project with a total investment of nearly 1.1 billion yuan is the largest productive strategic investment in the company's international market, and is committed to creating a world -class coffee industry chain in China. After production in 2023, coffee beans in various high -quality coffee produces around the world will be processed, baked, packaged and distributed in China.

"China is one of the most intense and most prosperous markets in the world. It can better go globally in China's leading position in China." Yin Zheng said that China is one of the four major R & D bases in Schneider Electric. Right now, Schneider Electric has more than 1,800 R & D teams in China, an increase of nearly 30%in the past three years. New opportunities for higher levels

Foreign capital sharing more new opportunities for China's development is also benefited from China's door opening to the outside world. In addition to continuing the opening of goods and factors, China has paid more attention to the opening of rules and other systems in recent years, and accelerate the formation of internationalization, rule of law, and facilitating business environment.

In September 2013, China's first free trade pilot zone was born in Shanghai. By this year, the total number of free trade pilot zones rose to 21. From 2017 to 2021, China has reduced the negative list of foreign capital access for five consecutive years to relax foreign investment in many fields such as manufacturing and financial industry. In 2020, the Foreign Investment Law and the Optimized Business Environment Regulations were officially implemented.

The World Bank report shows that the global ranking of China's business environment jumped from 91st in 2012 to the latest 31st.

In 2018, China canceled the restrictions on foreign -funded stocks in new energy vehicles. Subsequently, Tesla became China's first wholly -owned vehicle manufacturing company, and completed the construction, production and delivery in Shanghai in just one year.

On November 20, 2020, the staff worked in the Tesla Shanghai Super Factory. Xinhua News Agency reporter Ding Ting

Like many countries, the Chinese economy faces the severe challenge brought by the new crown epidemic. However, the white paper released recently released by the American Chamber of Commerce in China shows that more than two -thirds of the interviewed companies said that China is still its top three investment markets in the world; 83%of the interviewed companies said they did not consider production or production or production or Procurement transfer to regions outside China.

"Looking at the world, China's economic growth and market innovation speed have attracted worldwide attention. Therefore, in the next ten years, Starbucks China will also have huge imagination." Cai Dezheng said. (Reporter Chen Yongrong, Wang Siyuan, Zhao Yang, Hu Wenjia, Fang Dong)

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