Gathering consumption leadership, the development of Lu merchants comprehensively promotes the "dual cycle"

Editor's note:

In the new era, there are wonderful stories of high -quality development of enterprises.

After continuous transformation, the development of the main business of Lu merchants has accelerated to the healthy industry, and it is more linked to the national strategy and the new industry, new technologies, and new models to become an emerging enterprise of a large health industry.

The stimulation of endogenous growth momentum in enterprises has promoted the construction of a strong province of Shandong and promoted the stability of the real economy. From today, Phoenix.com has launched a series of "Quality Change of the Lu Business Development" series of reports to focus on the active transformation, innovation and development and courage of this state -owned enterprise.

At the moment when "steady growth" has become a national consensus, expanding domestic demand is considered an important engine to drive China's economy.

As an important representative of Shandong state -owned enterprises, the development of Lu merchants has thoroughly implemented the major decision -making and deployment of the Party Central Committee and the State Council on the current economic work. Get attention.

In order to achieve consumption leadership, the development of Lu Shang development in the fields of health industries, biomedicine and other fields has further expanded the business boundary of Lu Shang development, and also laid a more solid foundation for the company's subsequent endogenous growth and sustainable growth.

Actively respond to the national call

Health real estate business continues to advance

Healthy real estate is a major highlight of the development of Lu merchants.

In Shandong Province, the development of Lu Shang is centered on Jinan and Qingdao, focusing on the deployment of Linyi, Tai'an, Yantai, Jining, Heze, Zibo and other cities.

The development of Lu merchants actively responded to the call of the country's expansion of domestic demand, based on market demand, accelerated the pace of industrial transformation, and formed a series of product series such as healthy residences, recreational real estate, and cultural tourism real estate.

In terms of health real estate, the development of Lu merchants has continuously developed health products research and sales, health operation services, and the construction of health industry infrastructure construction, and builds three major industrial chains: large health product chain, large health service chain, and large health ecological chain.

With the deepening of the "Healthy China" strategy, residents have higher requirements for health needs. Correspondingly, with the advent of aging society, the demand for social society has grown rapidly. In this sense, there is a huge market space in healthy real estate and Kangyang Real Estate.

In recent years, the country has continuously introduced policies to promote the development of pension real estate and healthy real estate. As a state -owned enterprise, the development of Lu Shang has actively implemented corporate responsibilities, based on the actual market demand, promoted reasonable consumption, and built a number of regional benchmark medical and nursing demonstration projects in many places.

Among them, the development of Lu merchants is led by "medical care+recreation", and the entire line will open the institutional recreation, community recreation and smart recreation services. These projects further meet the effective market demand and have a positive effect on expanding domestic demand.

While promoting the development of healthy real estate, the development of branches in Lu merchants has also continuously launched various preferential activities to give back to consumers in terms of sales, in order to achieve new growth in domestic demand.

Build a "one -quarter clock and the people's life circle"

"Lu Shang City Collection" has been highly recognized

A series of innovations are required to boost consumption, which includes the continuous iteration of the product, from supply -side reforms to meet consumer consumer demand for continuous upgrading.

Earlier, the Ministry of Commerce and other departments required the solution to the problems of urban, urban and rural areas, uneven layout of rural business outlets, and old facilities, and encouraged the construction of a group of community convenience service centers to build a number of consumption, expand domestic demand, protect people's livelihood, strongly strengthen people's livelihood, stronger livelihood, strong Important platforms and carriers of governance and employment.

To this end, the development of Lu Shang actively explained. At the beginning of 2021, the Lu Shang Development Industry Development Center assumed the major topic of "the transformation and development of urban and rural smart communities service", and plans to build a smart and convenient service platform for the Lu Manguchu and rural areas within three years to build the "Lu Shang Community Service 313 model", that is, "Sancang, one chain and three platforms". Based on the construction of "living consumer warehouse, community security warehouse, and material emergency warehouse", and supported by agricultural product supply chain as the support, build a commodity interactive platform, cultural and social platform, and return to the countryside. "Lu Shang City Collection".

The focus of the Lugoshang City focuses on the layout of the service outlets of the old community, the newly built residential area, the urban -rural binding department, and the rural areas. According to the planning of the surrounding residents and the distribution of the formats, "the people", "benefit the people", "Yuemin", " The four types of "four types of service formats in the" four types of "four types of area ranging from 100 square meters to 6,000 square meters, allowing residents to enjoy fresh fruits and vegetables, rice noodles and oils, early dinner, sewing maintenance, sewing maintenance, sewing maintenance, sewing maintenance, sewing and maintenance within 15 minutes walk. A series of lives and services such as medical recreation, teaching Peitu young, leisure and entertainment. At the same time, the project is also an important part of the "last mile of" micro -update "and help rural revitalization agricultural products."

At present, the Lugoshi market has achieved the layout of the three places in Jinan, Qingdao, and Yantai, and has been greatly recognized by the local government and residents.

Small market, big people's livelihood. The new convenience service system and one -stop community service consumption of convenience consumption consumption are constructed by the Lulhang market. It continues to implant a diverse and diverse people's livelihood format, allowing citizens to enjoy shared and convenient services and experience high -quality community life. In this sense. The Lugoshang market is not only a time to help benefits people's livelihood and promotes consumption, but also a positive exploration and practice of national policies.

Not only that, the Lu Shang team also tightly excavated offline demand to show the responsibility of state -owned enterprises. In the first quarter of 2022, Jinan's epidemic prevention and control once again stretched out the alarm. The Lu Shangshi market for the first time to protect people's livelihood, supply smoothly, and quickly organize personnel to connect the suppliers. The supply is normal, and the fresh vegetable egg milk is safely delivered to the people. In late May of this year, with the gradual return of the Jinan epidemic situation, the team actively connected the market, organized the planning of the "Walking Lulian Market" offline exhibition, and delivered to the cheap products for office buildings and community streets to facilitate residents' daily consumption of consumption of daily consumption At the same time, it also enriches the various business forms of the Lu merchant market. Create "new domestic goods"

Help "double cycle"

At present, the country is building a new development pattern of "dual cycles". Especially under the macro situation of steady growth into an urgent task, the dual cycle is unblocked based on the expansion of domestic demand, which has become an effective means to drive economic growth.

Each place is constantly making efforts. On March 2nd, at a press conference held by the Shandong Provincial Government News Office, the first batch of "good product Shandong" brand list was announced, and Shandong further showed the "good product Shandong" brand power to the world.

What needs to be concerned is that in the first batch of "good product Shandong" list, Lu Shang Development's Furida Biological Co., Ltd. specialized in the special research of hyaluronic acid skin care brand "Yilian" and specialized micro -ecological scientific skin care brand "Dr. Jier" and accurate Skin care high -end brands "Shan Yan" are selected together.

With the ingenuity of "cosmetic medicine is homologous, technology beauty", Furida focuses on the independent research and development of skin care technology, produces cosmetics with pharmaceutical standards, and gradually develops into a new domestic product that consumers love.

Furida is the founder and leader of the Chinese hyaluronic acid industry. It is the first to achieve mass production of hyaluronic acid raw materials in China, and it is the first to apply it to medicine, food, cosmetics and other fields. At present, Furida Pharmaceutical Group has 3 national scientific research platforms and 13 provincial scientific research platforms, with nearly 200 effective patents, and won the second prize of the National Science and Technology Progress Award for three times.

Taking the opportunity of "Good Pin Shandong", Freda has started to connect with the intangible cultural heritage, excellent traditional culture and high -quality cultural and artistic projects in Shandong Province, with a view to injecting more cultural connotations into the brand through IP union and content.

It is also necessary to pay attention to the creation of the industrial chain, Furida continues to extend the chain, cast chain, and a strong chain.

At present, the domestic tea market size exceeds 100 billion yuan, with an average annual compound growth rate of 38%. New -style tea consumers have nearly 55%(173 million people) after the 90s+00s. And the repurchase rate is high. Based on the growth of the industry, the Lugo Development Cultural and Business Traveling Department has through the integration of upstream and downstream industrial chains, internal industries, and integrating new elements, incubating cocoa tea beverage brands, creating the current tea drinks of the hyaluronic acid series, catering to the rapid growth of the industry and capital The market is highly concerned, differentiated breakthrough competition, and further enhance the company's core competitiveness.

In the future, Furida will continue to increase investment in the aspects of category expansion and marketing channel upgrades, incubate more differentiated and personalized consumer brands, and build a new pattern of "dual cycles" with the creation of new domestic products.

In different fields, more effort. In the consumption leadership, the development of Lu merchants combined with its own transformation and industrial upgrading, and constantly made new efforts and new attempts. Essence

(Fenghuang.com Shandong Zhang Shunjun)

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