"Ye Zhouzhuang" was selected as "Compilation of the Quality Improvement of the Tourist Scenic Area in 2022"

Consumer Daily News (Reporter Wang Hongsheng) The reporter learned from Zhouzhuang Town, Kunshan City, Jiangsu Province that recently, the Ministry of Culture and Tourism issued the "Compilation of the Quality Improvement of the Tourism Scenic Area in 2022". "Experience" case was successfully selected.

The tourist attraction is the core element of the development of the tourism industry. It is an important carrier to enhance the image of tourism, lead tourism consumption, and drive the people to increase their income. The "Compilation of the Quality Improvement of the Tourism Scenic Area in 2022" selected 52 typical compilation of the specific practices of tourist scenic spots with typical significance. A total of two cases in Jiangsu Province were selected, namely the case of "Lighting Yezhuang Creation Cultural Experience" in Zhouzhuang Ancient Town Scenic Area, and the "Innovation Product Breakthrough Rebirth" case of Changzhou Global Dinosaur City Scenic Area.

Zhouzhuang is located in the hinterland of Jiangnan Water Village, and is well -known at home and abroad with a typical "small bridge, flowing water, and family" Jiangnan Water Village. In recent years, in the face of the fierce competition between the ancient towns in the country, the ancient town scenic spot of Zhouzhuang has uniquely opened up, taking the night economy as the hand, and promoted the transformation of the scenic area to leisure and vacation, leveraging Zhouzhuang's global tourism layout.

Planning first, painting the blueprint of "Ye Zhouzhuang"

Focusing on the inheritance of the tourism brand spectrum that "Yezhou Zhuang" became "China's First Water Township" and "A Life Calling Zhouzhuang", Zhouzhuang Town established the overall positioning of "Ye Zhouzhuang": Create a night tour that grows from the local soil of Zhouzhuang The brand, the night culture of Jiangnan people, the tone is the original ecological rhyme of Zhouzhuang, and the texture is a classical town gathering community in the water village. It experiences Zhouzhuang nightlife that is emphasized by modern cultural tourism thoughts. On this basis, the overall planning of "Ye Zhouzhuang" and "Three Bay and Second Corridor".

The "Sanwan" is Nanhu Bay, Lijiang Bay, and Western Bay Night Water Scenery Tourism Film Experience Area. The "Second Corridor" is a water -style corridor that gathers night specialty catering and digital light and shadow multimedia technology, and a non -heritage Jiangnan craft gallery showing a non -heritage in the night market. The "one" is the Jiangnan family performing arts complex that gathers the original entertainment and leisure experience project. The "Belt" is a livable livable hotel hotel on both sides of the River River and the Binjiang Living Belt of the Binjiang River in the Homesto Hotel.

Lighting the environment, shop "Ye Zhouzhuang" background color

"Ye Zhouzhuang" relies on the texture of the water village, based on the ancient town Wenmai, and the new technique of fusion of sound light and shadow. The lights of the Hougang Street in North and South City are based on ecology, softness, and tranquility as the overall visual experience, and continue the consistent elegant tone of the ancient town. Reform the city's night lights, use the river as the medium, and follow the river to the river of Zhouzhuang.

Faint waves, traces of time. With elegant and soft visual tone, the full -power bridge, Shuangqiao, Taiping Bridge, Fu'an Bridge, and Longxing Bridge are used to create sparkling light and projected into the bridge body with LED lights. History's memory and little waves are reflected, echoing the microwave of a river, and a "night Zhouzhuang" that integrates ancient and modern.

Creative cloth point, string up "Ye Zhouzhuang" product

Light the Lights and Arts and Art Design Light Lake Bay, Water Lane, Xiaoqiao, Old Street, Ancient House, Famous Chard, and use scene interpretation and cultural and creative lights to connect the night experience into pearls to form night fishing, night shows, night paintings, night 囍 囍 囍, Night Banquet, Night Zen, Yeyue, Yepai Eight characteristic content punch -in products, and set up the "paddy sound lights, boat swimming Zhouzhuang" on the water line to connect it.

Continue to launch the "Ye Zhouzhuang" net red punching point such as Huaxiang Yuxiang and Yuchi Bank light and water lane, to create a number of beautiful scenes with immersive lanes, allowing tourists to enter Daiwangshu's rain alley, and walk into the flowers like a dream. The fantasy flower alleys, crossing the parallel world in the "big fish and begonia", expand the "capillaries" of the ancient town and form a new travel experience of "through the streets and walking through the streets, walking around Zhouzhuang".

"Ye Zhouzhuang" promoted the transformation and upgrading of Zhouzhuang tourism, stimulated the durable vitality of the economy, forced the quality of tourism services, and the influence and competitiveness of the scenic spot continued to increase.

According to statistics, in 2019, more than 5.5 million tourists received tourists from the ancient town scenic spot of Zhouzhuang, of which more than 2 million tourists were followed by tourists at night, and the tourism revenue of the whole society exceeded 2 billion yuan. It is worth mentioning that the direct practitioners of residents of Zhouzhuang Town have now exceed 50%. Only the "Four Seasons Zhouzhuang" performances and cruise ships have increased more than 1,000 employment positions. In 2021, Zhouzhuang Ancient Town was also selected as the first batch of national night culture and tourism consumption agglomeration.

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