The tourism enthusiasm of Shanghai citizens broke out

Author:China Economic Weekly Time:2022.07.20

"China Economic Weekly" reporter Song Jie | Shanghai report

"Chengdu has just dismissed the isolation of Shanghai tourists, and I bought a ticket to start a summer tour from Shanghai landing Tianfu Airport. It was only 388 yuan! After landing, you need to do a nucleic acid at the airport, which is very convenient. As a result, you can leave. After the first nucleic acid comes out, you can move freely, but you need to complete three days and two inspections. Mr. He said to the reporter of "China Economic Weekly".

According to the news of the Shanghai Communications Commission on June 28, Chengdu no longer implemented a global investigation in Shanghai. Only within 7 days (since June 21), there are Shanghai Xuhui District, Jing'an District, Putuo District, Hongkou District, Yangpu District, and Yangpu District. The history of Sichuan, who lived in Minhang District, Baoshan District, and Songjiang District to implement 7 Heavenly House isolation.

In other words, people in eight districts including Shanghai Pudong New District, Changning District, and Huangpu District do not need to be isolated.

The reporter noticed that near the summer, and the cancellation of the changes in the prevention and control policies and the "Star Number" of the communication itinerary card, many Shanghai citizens couldn't wait to travel across the province. According to the Ctrip platform data, as of June 28, the inter -provincial tour order from July 1st to August 31st increased by nearly 200%from the previous month. Among them, Gaoxing Hotel's reservation increased by more than 50%month -on -month.

The relevant person in charge of Ctrip Group said that the "stars" across the country marked the acceleration of the precision prevention and control of the epidemic and scientific prevention and control in accordance with the direction of "a nationwide chess". With the release of multiple policies, the summer tourism market may usher in a climax of this year.

Sanya officially welcomes Shanghai people to play,

Netizens are "sour"

On June 22, the Sanya Tourism Promotion Bureau posted on the official Weibo saying "the sun restarts, the sea miss you". The picture is the scenery of Sanya and the other is Shanghai's landmark style. This article attracted a message from netizens in Shanghai. Some netizens replied: "Sanya last year, zero this year ... Shanghai also missed Sanya. "

"China Economic Weekly" reporter noticed that this intimate interaction triggered the "jealous" of netizens outside Shanghai. Some netizens said: "Is it unsuitable elsewhere (welcomed)?" Subsequent officials responded again: "As long as you need to have it again:" As long as you want Welcome to comply with epidemic prevention regulations and yearn for Sanya. "

Shanghai tourists can feel the official enthusiasm of Sanya across the screen. As soon as Sanya's "speaking" has fallen, the number of air tickets in Shanghai Fei Sanya surged. In order to meet market demand, several airlines temporarily replaced larger models.

Data from where to go, from June 25th to June 26th weekend, the ticket volume of air tickets to Sanya increased by 93%from the previous week (June 18th to June 19th), flying to Haikou Ticket tickets increased by 92%. Among them, Shanghai -Sanya ticket volume increased by nearly 1.5 times.

Ctrip data also shows that the overall tourist reservation volume with Hainan as the destination in June increased by 187%from the same period last month.

The analysis of Wanlian Securities Report shows that Hainan's government and enterprises have made a breakthrough, and the outlying islands have made breakthroughs in tax -free sales. The official name of the Sanya Tourism Bureau welcomes Shanghai tourists. Large -scale delegation of epidemic prevention policies is expected to attract domestic customer traffic, drive the tax -free sales revenue of Hainan outlying islands in the summer, and help achieve the goal of 100 billion tax -free sales this year.

After the first long -distance cross -provincial tourist group, the first long -distance cross -provincial tourism bureau sent a special car to drive a nucleic acid after "restarting"

Since the beginning of this year, Gansu Province Gannan Prefecture Cultural and Tourism Bureau has increased the development of the tourism market according to the decision -making and deployment of the state committee and the state government, and regarded tourism propaganda as the main measure for the recovery of market recovery in the market. After the staged victory, Gansu first opened his arms to team tourists in the low -risk area in Shanghai. Gannan took the momentum and moved up quickly, actively connected with the cultural tourism bureaus in Shanghai, and took the lead in sending a sincere invitation to Shanghai citizens.

On July 1, 22 Shanghai tourists took the Spring and Autumn Airlines flight 9C6137 and went to Gansu to start the first cross -provincial long -distance tourism after this year's epidemic.

Among the tourists participating in the starting group, there were both retired elderly people with sufficient time and "post -80s" couples who took their children who had just entered the summer vacation to Gannan.

According to the provisions of the tourism prevention guidelines, all tourists need to fill in their actual place of residence carefully. In the tourist contract, the Spring and Autumn Tourism is required to truthfully fill in the actual address and ID address information for the first time.

"We judge whether it is a 'mid -risk area' by the actual location of the place of residence. If it is separated by the household, the neighborhood committee or property can be issued; if the emergence of the emergence before the departure is turned into a medium risk, this is regarded as an irresistible, expenses, costs, costs, costs, costs. Full retreat. "Zhou Weihong, deputy general manager of Chunqiu Tourism, introduced to reporters.

It is understood that from July 1st to 20th, there were 15 tourism products in Gannan Tour. As of July 3, eight shifts were sold out. From July 20th, Spring and Autumn Tourism will open Gannan and Tuanyou and "Gannan+Longnan" 8 -day ring tour products every day to meet the needs of more citizens during the summer.

On July 2nd, An Xiaoping, deputy director of the Gannan Prefecture Cultural and Tourism Bureau, made a special trip to Ganjia in Xiahe County to welcome the starting team from Shanghai. The actors from the Non -Heritage Art Troupe of Xiahe County used the enthusiastic hospitality unique to the Gannan people, making tourists from Shanghai shine and warm. A cup of mellow green wine, white Hada, dull and cute Gannan cultural tourism cute baby, a high -pitched grassland Tianyu, made Shanghai tourists from afar a beautiful landscape on the grassland. The team visited the Sango Grassland and Labrang Temple. The longest -to -monarchy promenade in the world watched the large performing arts program of "Encountered Labrang". "You see this is a video taken by Shanghai tourists. The car in front is the vehicle of the Gannan Prefecture Cultural Tourism Bureau. They are doing nucleic acids for our group 'opening'. The people's hospitals in the county here are 24 -hour nucleic acid testing services. The local area. At present, nucleic acid testing requires three days and two inspections. Therefore, the detection time is arranged in the tourist itinerary. The tour guide takes the nucleic acid test. It is still very convenient for tourists who travel with group tours. "On July 3rd, Zhou Weihonghonghong Display several videos of tourists from "China Economic Weekly" reporter.

Zhou Weihong told reporters that she took her colleague to Gannan for field inspection on June 10 to conduct a targeted understanding of the real implementation of the epidemic prevention policy, accommodation, transportation, scenic spots, restaurants, and emergency plans. Policies were much easier for Shanghai citizens to investigate than her.

"When I was inspected on June 10, Lanzhou Airport had to do nucleic acid testing on the spot after landing, but when the tour group passed on July 1, Lanzhou Airport no longer needed to test nucleic acid. When the highway intersection is down, it is necessary to check the tourist nucleic acid detection and health code. Now it is no longer checked. You only need to register with the tour guide. "

It is understood that in addition to the Gannan tour, the Spring and Autumn Tourism has recently inspected Qinghai, Tibet, Ningxia, Sichuan, Northeast and other places, combined with the local epidemic prevention and control policy to see if it is suitable for group tourism.

Summer domestic tourism market replied to Su Rail

The good news of the Shanghai tourism industry has been frequent in recent days. First, it was to relax the prevention and control policies of the epidemic in Shanghai, and to hand the stepping stalls for the opening of the inter -provincial tourism market. The news of the itinerary "picking the stars" has added another fire to the summer tourism market, and the favorable policies have also enhanced their confidence for consumers.

From June 20-21, the three provinces of Qinghai, Ningxia, and Hubei have successively announced the resumption of cross -provincial tourism. As of June 28, nearly 30 provinces, autonomous regions and municipalities have resumed cross -provincial tourism. The provinces that take the lead in recovering across provinces, such as Jiangxi, Yunnan, Xinjiang, etc. have enjoyed the tourism recovery dividends in advance, the domestic tour market has gradually resumed normalization. More than half of the scenic spots in the country have launched discounts or ticket -free promotion policies.

Wanlian Securities predicts that as the epidemic situation is better, China Civil Aviation has entered a comprehensive recovery channel, and the number of domestic flights has soared. On June 19, a single -day flight volume exceeded 8,000 flights.

The reporter learned from Ctrip that on June 29th, the summer inter -provincial and group tours set up by Ctrip in Shanghai through Ctrip. The number of daily circles has increased by 5 times. On June 29th, the number of ticket orders for Shanghai -off flights will increase by nearly 70%from the previous day.

It is worth mentioning that from the perspective of the reservation of group tours and customized tourism products, 96%of the orders are inter -provincial travel products. Parent -child orders account for 43%, and nearly 50%of Shanghai users choose to cross -provincial parent -child tour. Among them, in addition to Sanya, Zhoushan, Beijing, Urumqi, Xining, Lanzhou, Lijiang, Chengdu, Chongqing, and Qingdao are most popular with Shanghai tourists. After the "picking the stars", Ctrip went to Heilongjiang and Harbin to search for the popularity of more than 50%. On June 29, the cross -provincial tour booking volume of Heilongjiang and Harbin increased average more than two digits month -on -month.

According to the "2022 Summer Travel Consumption Report", compared with the same period of 2021, the domestic tourism market in 2022 will return to the recovery track, and the overall number of travels will be resumed to more than 70%of the same period in 2019.

(This article published in "China Economic Weekly", No. 13, 2022)

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