Fully undertake the global theme park spillover effect deputy center cultural tourism area to open a new international consumer circle

Overlooking the renderings of the Cultural Travel Area of ​​the Urban Sub -center.

Since the opening of the Global Theme Park in the Cultural Tourist Area of ​​the Urban Deputy Center, it has quickly become one of the hottest destinations in the country, adding a different charm and charm to Beijing's millennium ancient capital.

In the northern area of ​​the cultural tourism area, the Urban Sub -Central Cultural Travel Area Administration is planning to build a blockbuster development block with high -end consumer, functional agglomeration, and diverse vitality. Relying on the spilling effect of the Global theme park, implant new economic formats, cultivate new consumer scenarios, enhance new consumption experience, and build a new consumer circle.

First shop gathers

Northern industrial bands to build top -level business districts

The free and open urban avenue has 1 multi -functional theater, 15 restaurants that integrate Chinese and Western specialties, 8 world -renowned retail shops ... Global Theme Park and its surroundings have become the most large -scale "first store economy" in Beijing One of the business districts. In 2021, the Global Theme Park was against the trend in the epidemic, which drove the income of cultural, sports and entertainment in the city's sub -center of designated size by 367.4%year -on -year, and the accommodation income increased by 122.6%, and the overflowing effect was prominent.

The first store opened by domestic and foreign high -quality brands in a certain area is called the "first store", and its number represents the openness and commercial aggregation of a region. Give full play to the spillover effect of the Global Theme Park, the construction of the northern industrial belt will become an important force for the "first store economy" in the cultural tourism area. The relevant person in charge of the Cultural and Tourism District Administration said that in the future, the "first store gathers" scene in the northern industrial belt of the cultural tourism area will appear.

In addition, the world's first Endeavor City City Sports Center will be located in the northern industry of the cultural tourism area. The project revolves around seven sections of "trendy sports", "ice and snow entertainment", "sports life", "entertainment experience", "sports education", "art life", "retail food", to create a combination of sports, art, entertainment, lifestyle, catering, and shopping. New metropolitan center.

While vigorously developing the "first store economy", the northern industrial zone will also work hard to "night economy" to create a cingling place for the city's sub -center. By introducing high -quality cultural and creative projects such as high -quality cultural and creative+technology, exploring the development and introduction of the formats and digital interaction and other formats to create a diversified carrying space for 10 million tourists' incremental consumption. The scale, the subdivision is 11 industrial functional sections, mainly developing industrial formats such as high -end traveler linkage, digital science and technology innovation, high -quality production and city integration, sports consumption cultivation, "said the person in charge.

Next, the cultural tourism area will also use the area around the Global Theme Park to plan a series of activities with a full season and multi -themed activities, explore and cultivate new consumption scenes and new models, and strive to create a micro -vacation center for cultural tourism areas.

First brigade

The industrial layout of the cultural tourism area is precise

In addition to the increase in summer heat in the Global Theme Park, this summer, the industrial layout of the cultural tourism area is frequent, and the key projects have fallen in succession, which further brightens the "National Cultural Tourism and Business Integration Development Demonstration Zone" and "New Sports Tourism Integration Development Demonstration Zone". The gold signboard. Just yesterday, Beijing Public Travel Urban Sub-center Investment Co., Ltd. successfully won the FZX-1202-0001 plot of the 1202 district of the Beijing Urban Sub-center for 760 million yuan, which will be used for the office of the headquarters and related subordinate enterprises of the Chiefs Group. The headquarters of the first brigade group settled in the cultural tourism area, which is another important achievement of the relocation and settlement of municipal enterprises in the deputy center. It will effectively promote the high -quality development of the sub -center cultural tourism industry.

At present, four key industrial projects in the cultural tourism area have started. Only separated from the Global Theme Park all the way, after the completion of the Zhangjiawan vehicle section with a scale of 302,000 square meters on the ground, after the completion of the commercial entertainment complexes of the vehicle section of the vehicle, tourists can enter the global theme park, and they can enter the world -renowned brand stores. , Southeast Asia and other food -themed districts, as well as entertainment spaces such as bars and nightclubs, allowing tourists to taste the four seas and relax.

Tonglin Road Comprehensive Transportation Hub and Universal Studios North Comprehensive Transportation Hub will not only plan the bus lines and bus express lines, but also the surrounding high -end hotels, cultural commercial streets, theme theme themes and other formats.

In addition, the international talent community will build a "overseas -like" environment, build a good carrying platform for international talent innovation and entrepreneurship, and on the basis of ensuring its good living environment, taking into account the diversified needs of life, entertainment, education, medical care, and pension. Ensure that international talents are "attractive, retained, and used well."

Policy innovation

"Last kilometer" unblocked the enterprise landing channel

The cultural tourism area is one of the core carrying versions of the "3+1" leading function of the Party Central Committee. It is a key park for Beijing to build a comprehensive demonstration zone in the construction of the national service industry.

According to the "Deepening Beijing's New round of service industry to expand the comprehensive pilot pilot to build the national service industry to expand the comprehensive demonstration zone work plan task division of work division of work", the municipal tasks involving the cultural tourism area have all landed. The State Council issued relevant policies to allow the establishment of foreign -invested literary performance groups (need to be controlled by China) in the Cultural Tourism Zone of the sub -center. The Municipal Cultural and Tourism Bureau has actively supported it and has officially issued relevant documents to open the policy implementation path. Key enterprises in the park are actively exploring the establishment of joint venture performance groups. Next, the cultural tourism area will study and explore more policy paths to promote the integration and development of cultural tourism and business, and open up the "last mile" of the landing of enterprises. (Source: Beijing Daily)

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