Fast live broadcast 110 million to watch, the number of reservations apply for Guinness?Why is Jay Chou again?

Recently, if you want to ask who is the hottest in the entertainment industry? Jay Chou is undoubtedly the best of them. Once Jay Chou's new album "The Great Works" was launched, the sales volume has repeatedly recorded. Then on July 18, Jay Chou's Kuaishou Live won the 110 million viewing volume. Many people were always asking why Jay Chou was always Jay Chou? Why is it so hot?

1. Jay Chou's fast -live broadcast appointment will apply for the Guinness World Record?

According to the Time Weekly report, "Do you know what I'm doing? Pose Pose." On July 18, 2022, Jay Chou appeared on time in the fast -live broadcast room. Essence

This is the first live broadcast after Jay Chou's "The Great Works" released, with the theme of "Acting Secret". During the live broadcast, Jay Chou not only entered the song "The Great Works" in this new album with the violinist Chen Rui on the spot, and "corrected" fans to sing new song homework, flip fans, etc. Exclusive online "brother" friend meeting. "Finally waited until Jay Chou", "Forever Jaylen", "Seeing my idol again", and many audiences participated in the comments in the live broadcast room.

For 10 minutes, the maximum number of online lives in Jay Chou's live room exceeded 3 million. Just 17 minutes later, the live broadcast surpassed the 5.26 million first show of Jackie Chan's live broadcast. Not only did the fans crowd out the live broadcast room, but also a group of stars such as Liu Genghong, Fang Wenshan, Lang Lang also gathered here. Liu Genghong even brushed the "milk tea" gift.

According to Hexun.com, it is worth mentioning that the fast -handed entertainment staff revealed that Kuaishou will apply for the Guinness World Record for Jay Chou's exclusive live broadcast because "Jay Chou lives the historical record with the largest number of people in the fast -live broadcast reservation."

The final transcript of this live broadcast is also dazzling: the cumulative number of viewers in the live broadcast room is 110 million, the maximum real -time online viewers exceed 6.54 million, and the total interaction between the live broadcast room is as high as 450 million.

Second, why is Jay Chou again?

To tell you to see Jay Chou's fast live broadcast so popular, many people are surprised. Why is Jay Chou so powerful? Where is the reason for this?

First of all, we don't forget that for the current market, Jay Chou is the largest market IP. After the entertainment of the entire market in these years, in fact, the market has gradually discovered that high -quality music works are often the most attractive. Compared with many platforms For the above saliva song, Jay Chou's music is undoubtedly very high -quality. After these years of precipitation, Jay Chou's works have become more and more popular. We can see that the content of the content of the new album of Jay Chou is very high -quality, which can withstand Repeat. Therefore, in such a big background, whether it is a work or a super IP, it can bless Jay Chou's own popularity. Therefore, it is normal for this live broadcast to be hot. It can result.

Secondly, a good work and good artists need excellent publicity and excellent traffic. Short video live broadcast social platform has become the key node of the entire content market pan -entertainment consumption. Under such circumstances, Jay Chou and Kuaishou, who are also flowers, are undoubtedly a win -win situation. The ability to undertake the ability to help Jay Chou achieve strong and sustainable exposure in front of hundreds of millions of users; and Jay Chou's IP experience time inspection has also blessed fast hands, helping Kuaishou to further improve brand exploration and various user data.

Third, with a long -term perspective, the characteristics of the content of the content are more prominent in the current market. Artists such as Jay Chou's long -term possession of users, profound high -quality music and labels close to the perfect image are undoubtedly a long -lasting benchmark for market wind direction. The live broadcast of Jay Chou, Sun Yanzi, and Luo Dayou on the major platforms, regardless of the amount of viewing and discussion, let people see the new road that the short video live platform has taken out of the Chinese entertainment industry, and there will be more and more super IPs and super IPs and. The short video platform forms a long -term interaction, forms a sustainable cycle of commercial income and brand income, and eventually promotes the pan -entertainment content market to think about a new high leap forward.

Therefore, Jay Chou's attraction with the fast hands and the positive and positive audience's response is not surprising at all. Whether this model can continue for a long time depends on whether the platform and the super IP have a long vision and the patience and ability to go together.

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