Xinjiang deeply cultivates the "new blue ocean" in the automotive market

Reporter Hei Hongwei

Recently, the first Xinjiang Automobile Cultural Industry Expo was held in Xinjiang International Convention and Exhibition Center. Nearly 200 companies from all over the country showed products and services such as automotive use, maintenance, repair, and beauty.

After the automobile market refers to the various services around the car use after the car is sold, it covers all services needed after consumers after buying a car. Subsequent maintenance, trading, scrap, disassembly. Recently, Xinjiang has introduced a package of policy and measures to promote economic growth, including stabilizing increasing car consumption and cancellation of second -hand car restrictions, bringing more benefits to the after -automobile market.

On July 8, the first Xinjiang Automobile Cultural Industry Expo attracted many consumers. Pomegranate cloud/Xinjiang Daily reporter Hei Hongwei Photo

Market potential after the growth of automobile consumption stimulates

In the past few days, Guo Youquan, a citizen of Shihezi, has just added a new car. He pasted the full film for the car and installed the driving recorder, the wrap, and so on.

"New car, to cherish it, in addition to the manufacturer's equipment, I have added a brand -oriented car device." Guo Youquan said.

As of July this year, the entire Xinjiang car ownership has reached 7.18 million, which has laid the foundation for rapid growth for the automotive aftermarket. At present, the automotive aftermarket in Xinjiang is maintaining a growth rate of 15%-20%per year.

"The automotive aftermarket is a huge system that covers many areas." Said Wang Ronghuan, president of the Xinjiang Automobile Maintenance and Modification (Decoration) Association.

The prosperity of the automotive aftermarket has also led to the development of the main body of the automotive service market. Data show that there are about 21,000 enterprises and individual operators who are registered in the entire Xinjiang scope, and the number of employees is about 420,000.

According to Wang Ronghuan, the work of employees after the automotive market mainly involves car parts, auto insurance equipment maintenance, decoration, beauty car wash, automobile supplies, used cars, automobile finance, insurance, car modification, disassembly, e -commerce, car events , RV living, car informationization, testing, car vocational education, etc.

The prosperity of Xinjiang's automotive aftermarket has attracted many well -known domestic brands to settle in. Zhejiang Mingfeng Industrial Co., Ltd., which has a sales point in Xinjiang, is an old -fashioned company that produces auto and travel products. The products include various car hoods and leisure tents , Bad cushion, etc.

"Xinjiang has a broad region, rich tourism resources, a large base for car maintenance, and the potential of the development of the automotive after automobile." Shen Zhongming, chairman of the company, said, "We also want to use Xinjiang's location advantage to sell products to neighboring countries and regions. Further expand the international market. "

On July 8th, consumers were watching car film products at the first Xinjiang Automobile Cultural Industry Expo. Pomegranate cloud/Xinjiang Daily reporter Hei Hongwei Photo

Standardized accelerate the upgrade of the after -after -after -automotive market

At present, personalized car services such as car decoration have become the choice of many young people who are pursuing fashion.

Zhang Hongxin, a citizen of Urumqi, wanted to change the color to his car, and found Urumqi Baidu's Baidu Automobile Products Business Bank.

"Customers who change the color to the vehicle are mainly pursuing personalized young consumers." Cao Xing introduced that more and more customers choose the film, more than 4 times more than 10 years ago.

In order to promote the overall progress of Xinjiang's automobile service industry, the Xinjiang Automobile Maintenance and Modification (Decoration) Association and relevant units have jointly drafted the "Technical Specifications for Lighting of Homogeneous Products of Homogeneous Products", "Automobile Color Character Strole Management Specifications", "Automobile Beauty, Decoration, and Maintenance Service Services Company Service specifications and evaluations "" "Credit Evaluation Specifications for Automobile Service Enterprises" and other automotive categories.

"We want to establish a bridge channel in accordance with the establishment of standards to establish a bridge channel in accordance with the law of the law, solve industry demands, and drive regional economic development." Wang Ronghuan said.

Standardization and intelligence have also brought upgrading of automobile service products. With the advent of the tourist season, many travel enthusiasts choose to refurbish the car and upgrade the optimization function.

"Now you can receive a list of about 15 vehicles per month, including commercial vehicles, RVs, cars, off -road vehicle interior modification and renovation, etc." Lou Jianjiang, manager of the exhibition hall of the car supplies store of Tianxing Automotive City, Urumqi, said, "Modification Revolution involves many types of work, including electricians, woodworking, leather goods, etc., usually 7 days to half a month. "

"Like the original car around me, it is a low -profile version. We have installed leather covering, modified aviation seats, marble flooring, and starry sky top lamps to make the function of this business travel car more functional. More and more comfortable. "Lou Jianjiang introduced to reporters.

With the continuous release of the demand of the automotive aftermarket, different fields are subdivided, maintenance, second -hand car transactions, automobile finance, and parking, charging, testing, etc. are all release consumption potential.

In the past few days, in order to better meet the needs of consumers, Zhao Shengjun, general manager of Kuchi Tenghui Automobile Maintenance Service Co., Ltd., came to Urumqi to learn the fashionable decoration style.

"With the popularity of the Duku Highway, self -driving people also have higher requirements for the decoration of the car. Practical, beautiful, personality, and intelligence are the needs of customers now. Therefore Service. "Zhao Shengjun said.

On July 8th, at the first Xinjiang Automobile Cultural Industry Expo, distributors were negotiating cooperation with manufacturers. Pomegranate cloud/Xinjiang Daily reporter Hei Hongwei Photo

Digital reconstruction of the automotive aftermarket

On July 18th, at a high -end service club in Karamay, many customers who came here to do car maintenance greeted Ma Jiang, the person in charge of the store, and they were all "fans" of Majiang. In 2017, Majiang entered the automotive service industry and opened a one -stop car service store. In order to promote his own store, Ma Jiang opened the Douyin and won 51,000 fans by shooting some sections related to car services.

"Now that young people like to surf online, fans have not only become my customers, but also increased their trust in me, and the transaction volume has increased. Now my store has opened two. The annual sales have increased. More than 10 times. "Ma Jiang said." In the future, I want to open community franchise stores to provide tracking services so that customers can enjoy caring car services without the community. "

With the acceleration of the development of the automotive industry, the demand for services for car owners is also being upgraded, and the digitalization trend of the automotive aftermarket has become increasingly obvious. Many offline stores in the automotive aftermarket further "touch the Internet", and the "online+offline" model has become a new marketing model for the breakthrough restrictions of the automotive market stores.

Throughout the domestic market, Alibaba, Tencent, and JD.com have already begun to actively involve in the automotive aftermarket. Investment to build platforms such as Tunhu and JD Cloud.

"my country's automotive aftermarket has gradually matured, the industrial ecology is constantly enriching, and a variety of service forms are symbiotic. It is changing from extensive type to high -tech and industrialization. Digitalization not only improves the operating efficiency of the automotive aftermarket service, but also to a certain extent It has promoted the reconstruction of the traditional automotive after -after market model. "Said Dong Hongxing, deputy secretary -general of the market committee of the China Automobile Industry Association.

A considerable part of the products in the automotive aftermarket, such as the car recorder and oil, have online transaction attributes, and many companies have begun to increase their support for the digital upgrade of the automotive aftermarket.

Shen Zhongming said that while actively broadening Xinjiang sales outlets, he also hopes to recruit some e -commerce practitioners and seek cooperation.

"The automotive aftermarket is starting the pace of digital change. With the development of Internet technology, the marketing and service pattern of the automotive industry will be subverted, and it will be even more important to upgrade the data change and experience of consumers." Wang Ronghuan said, "The future automotive aftermarket The service will extend from the car itself, especially some value -added services based on new economy and new technologies. "

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