Digital collections "Big Fighting", the 100 billion market change is approaching?

Author | Fang Yi

Source | Insight New Research Society

If there is a "hot word ranking" in the Internet circle in 2021, NFT, Web3.0 and Yuan Universe are on the list.

During that time, Facebook renamed the company's Meta, the famous Silicon Valley top venture capital company Andreessen Horowitz injecting Web 3.0, and the NFT product "THEMERGE" created by foreign anonymous artist Pak, which was priced at 610 million yuan.

However, for a year, the concepts of the entire network last year were "cool down". In the Chrome browser, the search trends of "Yuan Universe" and "NFT" have shown a decline in the overall decline this year; according to Meta disclosed The fourth quarter of 2021's financial report showed that the net loss of Reality Labs, responsible for the Yuan universe business, was about $ 10.2 billion in 2021; the price of NFT products generated by Twitter CEO's first tweets fell 99%within one year.

In this downward trend, digital collections closely related to NFT have risen against the trend. According to statistics, as of May 2022, at least 20 listed companies in China have launched digital collection trading platforms. What is digital collections? What is the connection between it and the concept of NFT? What changes will it bring to the market?

01 attracted more than just "BAT"

Many people at the beginning often equate "NFT" and "Digital Collection", but this is not the case.

The so -called "digital collection" itself refers to the use of blockchain technology, which corresponds to the only digital voucher generated by specific works and artworks. On the basis of protecting its digital copyright Essence

"NFT" refers to non-homogeneous token based on blockchain technology. It can be regarded as a certificate of digital asset ownership that uses blockchain technology. As a digital asset, it is a digital asset. It has an uninterrupted, irreplaceable, and unique feature.

There are NFT in digital collections, but not only NFT. Si Xueming, director of the Blockchain Special Committee of the China Computer Association, recently said at the "2022 Trusted Blockchain Ecological Conference and the First Trust Science and Technology Conference" that in the field of digital assets, the number of blockchain digital collections is the largest number, accounting for the largest number of digital collections, accounting for the largest number 97%of the total number of digital assets in blockchain. Among them, 68%of ordinary digital collections account for 32%of NFT trading platforms in the form of NFT.

However, this does not hinder the adults of the entrants. At present, the "players" who are paying attention to digital collections can be roughly divided into the following three categories:

The first category is a large Internet factory, such as Ali, Tencent, Baidu, Netease, Jingdong, etc. The second category is some head enterprises from all walks of life at home and abroad, such as the world show, Skyworth, LV, Nike, etc.; The third category It is a part of the company with the background of the "state -owned assets". For example, China Telecom's licensed payment institution Tianyi Electronic Commerce Co., Ltd. launched the "Linyi Digital Art Zone". Official authoritative media such as "Mini Programs, People's Daily and Liberation Daily also launched corresponding digital collections on the commemorative day.

Shi Fei, chairman of Shanghai Zunan Culture, said in an interview with new retail business reviews, "In China, there are more than 400 companies in the country that are engaged in digital collection -related businesses."

Why are there lead companies such as food, beverages, clothing, and automobiles in the real economy, and even those companies with the background of "state -owned assets", are they so interested in the "new things" of digital collections? What did they do to seize this market?

02 Severe digital collections from three dimensions

At present, the market is optimistic about the digital collection market, in fact, it is mainly for three considerations:

The first is the potential. In China, relevant statistics show that in 2021, my country has released about 4.56 million digital collections, with a total distribution value of about 150 million yuan. It is expected that it may maintain a growth rate of about 150%in the next few years. The Leopard Research Institute estimates that the size of my country's digital collection market in 2026 will reach 30 billion yuan.

According to the statistics of Dune Anlytics, a professional digital collection data platform, in the first quarter of this year, the transaction scale of the foreign digital collection market has exceeded 180 billion yuan, of which OPENSEA's largest number of overseas digital collection trading platforms in overseas are $ 110, about 70 billion yuan Yuan RMB.

The potential market size is over 100 billion, and it has not been developed. The "digital collection" market is a "blue ocean". It is also the result of so many heavyweight "guests" entry.

The second is the effect.

"They are pursuing independence and personality, and they have a unified cultural consensus; they save money exquisitely, and they are soil for ideal hobbies. The most divided generation '"

This is the interpretation of Gen Z in the "2022 Decoding Z Generation" report. Obviously, today's generation of Z, pursuing hedonism, pursuing a maverick and "pleasing self". Few in this group of groups will be happy to hit, the avatar, and expression pack with others, they just want to express their "unique" themselves.

In this context, the unspeakable of blockchain technology and the uniqueness of NFTTOKEN attached rare attributes to the avatars, emoji packs, etc., so that these original pictures that were originally unpredictable became "limited edition" digital collections, ignited ignite After the enthusiasm of Gen Z, a large number of digital collection discussion teams established by young people began. For companies that want to "control" young people, using digital collections for publicity is also easier to achieve exceeding expected results. Finally, the income is high. Based on the scarcity and collection value of digital collections in publicity, tens of thousands of digital collections are common. For example, in February, 100 digital collections of "Shaanxi Face Plastics+Winter Olympics theme" were snapped up in less than 30 minutes. In March, the hand -drawn digital collection of the Great Tang Furong Garden Lantern exhibition was "second empty" on the Ali auction platform. and many more.

According to the "Beijing Youth Daily" report, the daily circulation of digital collections has also increased from one million yuan in early January this year to tens of millions, an increase of more than 10 times. There are also six central media in China who released more than 400,000 digital collections, with sales of more than 6 million yuan. For some enterprises, especially the cultural tourism industry affected by the epidemic, digital collections have become an important source of income.

The potential, good effect, and high income. When the above -mentioned "fatty meat" of the hunting digital collections, the focus of the focus is also a little different.

Some start from the product, such as the Henan Museum released the "Women's Good Respect" digital collection, the Hubei Provincial Museum released the digital collection of "Yue Wang Gou Jian Sword", the Shaanxi History Museum released the Qin Du Hufu, the first cup of digital collections of Jingtai Blue Beast in "Fully Hengtong"; Some start from the platform, such as Ali's whalestock platform, Tencent's magic nuclear platform, and Baidu's Baidu super chain. These companies are intended to become the platform for digital collections.

There are also some companies that have taken a different approach to try to start with the hardware and become the "hydropower coal." On July 13, the Cool World (Chongqing) Digital Technology Co., Ltd., which was jointly invested by the Star Mine Technology and Skyworth Group of the World Show The first digital collection display hardware, add "digital collection" to the "digital collection". It is said that it can not only show digital print images of primitive art paintings with highly realistic reducing paper, but also provide a safe and traceable copyright guarantee for artworks.

It ’s for the time being, but it is certain that it can be determined that whether it is from products, hardware or platforms, this“ fat ”can not be easily eaten into the mouth.

03 The business of digital collections is not so easy to do

Digital collection is an important node to develop digital culture, build digital status, and establish digital order, but it is necessary to pay attention. At present, there are still many chaos in the industry that need to be restricted and guided.

On the one hand, even digital assets are risky. Although the digital signature technology adopted in the blockchain guarantees that the private key is difficult to crack, hackers can steal the digital collections in your account through fishing links.

On April 1st this year, Jay Chou posted on overseas social platforms that he was told by the phone that the Bayc#3738 NFT that he had previously received was stolen by the fishing website and on the foreign NFT trading platform. It was transformed by 130 Ethereum and 155 Ethereum virtual currency.

There are not a few such things. There are many stolen people with stars, politicians, and artists, and digital collections are already expensive at this stage, let alone well -known people. risks of.

On the other hand, copyright issues. Some time ago, on some digital collection platforms, 138 yuan Qi Baishi "Shrimp Fun Map" and Xu Beihong Digital Momar, 128 yuan.

Results in May, Xu Beihong Art Museum posted that some digital platforms were sold in the name of Mr. Xu Beihong as a gimmick. The original works of these digital collections were some counterfeit works, and some could not provide complete evidence of traceability.

In addition, there are many speculators who are so -called "one day for one day, ten years of the world", and many speculators have also followed the market.

Some people want "low buying and selling high", so they buy crazy and coax the price; some people have paid attention to the upstream platform construction. According to the "Beiqing Daily" report, a "digital collection" set up a platform salesman It is said that as long as 30,000 yuan, you can build a digital collection platform for H5 web pages, which can be delivered in about 3 days. As long as the money is enough, it is available in the selling of collections, selling markets, and announcement areas. The threshold for entry is extremely low, which is why the digital collection platform that shuts down and runs is not a few.

In response to the many chaos in the current digital collection market, Hashii encrypted digital prints launched by Cool World claim that the two core invention patents of copyright financial -level crypto hardware wallets and hash display patents can be used to solve the copyright guarantee and asset security in the digital collection market. question. However, it is currently not used in the market on a large scale, and there are not enough cases and data to proof of its success rate. Perhaps it takes time to test it.

On the other hand, in April this year, the China Internet Finance Association, the China Banking Association, and the China Securities Industry Association jointly issued the "Initiative on Preventing NFT -related financial risks". Control, adhere to the real -name system, and strengthen the construction of intellectual property protection capabilities.

At the end of June, under the lead of the China Cultural Industry Association, ants, Tencent, Baidu, JD.com and other domestic digital collection head platforms jointly launched self -discipline initiatives such as opposition to speculation and improving access standards. "Promoting" and "self -discipline", such a word deterrence is obviously not enough to lead a healthy and orderly development of an industry. For example, the three associations such as the China Internet Finance Association issued an initiative to prevent NFT -related financial risks, and the initiative does not provide centralized transactions for NFT transactions. However, "You have Zhang Liangji, I have a wall ladder", the "issuer" of digital collections has launched "transfer", and there are no shortage of high -priced transactions, and the phenomenon of online re -launches.

Therefore, if you want to build an ecological community of self -discipline, it is not enough to have a hardware or "self -discipline and initiative". What the market needs is to establish corresponding laws and regulations to form an effective supervision of the industry.

04 conclusion

On July 12, the "14th Five -Year Plan" issued by the Shanghai Municipal People's Government's General Office pointed out that the support of leading enterprises to explore the construction of NFT trading platforms, research and promote digitalization of NFT and other assets Related formats such as digital confirmation protection are first tried in Shanghai.

From the government's attitude, it can be perceived that in the post -epidemic era, people's travel is becoming more and more difficult, the innovative consumption model behind digital collections has led to a leading role in cultural tourism, clothing, and catering.

Material dialectics believes that the growth of new things will not be rising straight and smooth sailing. On the contrary, its growth and growth generally experience the difficulty of twists and turns. It is no exception for digital collections.

However, more and more digital collection companies are now receiving regulatory interviews, and they are unqualified to be rectified and shut down, such as small -scale Tibetan platforms such as Magic Yuan Tibetan and Yingjing. After the rigorous supervision and consumers know this industry better, it can be foreseeable that the speculative behavior in the market will continue to decrease in the future, and the value of digital collections in the cultural and creative industry and enriching digital economic models will gradually emerge.

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