Jinjiang Network "Thunder" Bureau: Readers emit thunder, the author is light, and the platform is dilemma.

Picking / He Xijin

Edit / Wan Tiannan

Jinjiang Literature City (hereinafter referred to as Jinjiang) was sent to Weibo hot search!

This time, it is no longer a "Jinjiang collapse" that is always old, but the author chose "light life" because of the reader thunder.

It is reported that in the early morning of July 12, after Jinjiang author Luo Shiyi's new article "Artist, Beauty, and Love Game" appeared on the new book thousands of characters, there was a 1000 thunder review comments in the comment area.

Some readers said that the author's "The Guide to Through the Fan Camfrier" created four years ago is out of CP, with thunder points and cautiously entering the pit.

The author Luo Shiyi wrote full -time. It takes ten hours a day to update the ten -character update, and the pressure is huge. After seeing that the homepage of the comment area is occupied by a negative comment, she collapses. Take two bottles of melatonin. Fortunately, friends found that they were sent to the hospital for rescue in time. They were out of danger at three in the morning on the 12th.

Affected by this incident, Jinjiang issued a new regulations on the same day, allowing the author to delete negative comments that are not conducive to the work, allow readers to point out behaviors such as the author's copywriting fraud, but it is forbidden to illegally discharge the content.

But the storm has not subsided.

The reader's ID of the Internet storm was subsequently exposed. On the original exchange area of ​​the Jinjiang Literature City Forum "Bishui Jiangting", some authors suspected that this ID was a reader A. Readers A heard the news and went to "Bishui Jiangting" to justify that it was not himself, but the author did not believe it and spoke to attack, causing readers to give birth.

From July 13th to July 16th, some readers of Jinjiang launched a counterattack due to the dissatisfaction with the platform's new thunderic regulations and the exciting remarks of some authors. Threatened the light life, fortunately, the platform alarm and confirm the peace.

The public opinion came aggressively. On the evening of July 16th, Jinjiang officially chose to close the "Reading Experience Area" and "Bishui Jiangting" forum section. I hope that the author and readers can calm down and return to real life.

This light storm reflects the increasing intensity of the authors and readers of Jinjiang, which also reflects the current dilemma of the content creation of Jinjiang literature.

Reader: Thunder is power, the platform should not cover my mouth

Vee is an old user of Jinjiang. He has been reading the website since 2009. According to her memories, at that time, the relationship between Jinjiang readers and the author was very friendly, like a friend who worked together.

"Basically what the author wrote during that time, what the reader reads, and the creative atmosphere was very free. In fact, before 2009, I also read the text, but it was all downloaded piracy. Later, I knew that it was not easy to create. Support the author. "

Vee started paying for the genuine network text. In 2009, it was only one year before Jinjiang officially implemented the VIP system.

Prior to this, Jinjiang has always implemented a free model. As long as the author registered an account, he can freely post. Gu Qian, bandit me, and even science fiction writer Liu Cixin have opened columns in Jinjiang.

During this period, the author wrote the imagination of Tianma for power generation. Even if the BE aesthetics that the bandit wanted to survive, the liver and intestine were broken, and Gu Man was nicknamed "Turtle Man" because he was dragged. Encourage the author to continue to create.

In Jinjiang, Vee also develops the habit of supporting the creators. "It is not easy for the niche authors to keep the loneliness. If I am lucky to get good text, I will insist on the review of each chapter to help the author improve the points."

Speaking of the atmosphere of thunder, Vee recalled, "I don't remember clearly, it seems to start after the net network in 2014."

Vee said that after the commercialization of Jinjiang, the relationship between readers and authors has gradually changed from friends to the relationship between consumers and producers. The web article has also changed from the work to a product. Many readers will ask the author to indicate that " "Men's non -place", "BE ending", "hostess non -good", etc., to play a warning role, avoid readers who do not like such subjects into the minefield.

Readers' comments have also gradually changed from "sprinkled flowers" and "confession wife" to judge the characters, plots, and author three views. Among them, there are many words.

The 2014 net net operation in Vee memory is the most difficult year for Jinjiang.

In 2013, Jinjiang imitated the practice of Japanese comics and vigorously promoted the "custom printing" function. The author can directly print the individual aspirations according to the reader's order, and sell it to the reader directly without any procedures. The income is scored by Jinjiang and the author.

Unexpectedly, in the special operation of "Sweeping Popularity and Battle, Pure Network 2014", the author of Jinjiang author "Wings with Wings" was sentenced to suspected production, replication, publishing, trafficking, and dissemination of obscene items in June. A total of 15 million chapters re -reviewed the entire work of the website.

Under the review of the review, Jinjiang launched all readers for thunder discharge, and it was required that "the neck is not allowed to be described below the neck", thereby a famous mouth literature. The author was helpless and the reader was speechless.

"The reason why there are thunder discharge is to review the pressure, and the author actively states to avoid unnecessary reporting trouble; the second is that some authors like to attract readers, like copywriting fraud, and the content and copywriting are not conforming to. There are more and more readers, and they are getting older. The commercialization allows the author to naturally meet the taste of the reader. Readers who are in their 30s and have no taboos like me should not have many taboos in Jinjiang. "

Vee's subjective feelings have been supported by statistical data. According to the 48th "Statistics Report of the Development of China's Internet Network", as of June 2021, the size of my country's online literature users reached 460 million, accounting for 45.6%of the overall netizens. The reader group of the network is growing, and the website traffic of Jinjiang has also increased from 15 million at the end of 2007 to more than 90 million, and the user group is huge. However, the rapidly growing user base also obviously develops in the direction of low aging.

Song Xueyan and Zhang Mengdi at the School of Management of Jilin University pointed out in the "Research on User Portrait of the original Literature Website of Jinjiang Literature City" that in the survey, ordinary users of Jinjiang Literature City accounted for 26%, paid users accounted for 74%. Accepting and paid reading habits, 9/10 of users aged 18-29 close to the sample, are the main users of the website.

When readers start paying, they will naturally require the content and quality of reading products.

The number of authors of the net text is huge, and the quality of the work is different. "Some authors are unclear, and some authors will only shape a thin vicious female partner. Many of the themes of modern romances are red -eyed to lift the waist literature. Blushing, holding the heroine's waist, confessing to give his life to the heroine. "Vee talked about his abandoned experience, expressing his dissatisfaction with the reading experience.

"I will only silently abandon the text and will not attack the author who created hard work. However, those readers who are thunderous in the text can also understand that after all, spending money, I hope to see higher -quality works, which belongs to consumers. The legitimate rights and interests. It is just that there should be a dividing line between reasonable lightning and attacking authors. This requires a platform, readers, and authors to reach a consensus. I do not agree with the platform to make a knife again to deprive readers' right to comment on negative comments. "

Author: Thunderbolt made me write barely. What exactly is the reader thunder?

"After signing Jinjiang, I know that there are so many thunder points in readers."

The author of Jinjiang transparently read the bandit and grew up, and entered Jinjiang with his literary dream. After a difficult signing of six kills (the signing application was rejected six times), he successfully signed the contract and became a new author. I knew it, she thought that as long as she wrote what she liked, she found that she was too naive.

After the commercialization of online literature, it has been very different from the online text of the free era.

In the past, the writer of the webwone was with literary dreams and writing biased in traditional literature, such as "A Better Like Dream", "Thousands of Mountain and Twilight", "Lonely Empty Ting Spring Late", with a strong literary atmosphere. Essence

But this set in Jinjiang has been unreasonable. "Now I have to learn the title party, heated words, grasp the eyeballs, and attract traffic. Like the name" Moon and Thousand Miles ", which is immediately film and television, it is called" Marry a Monk ". "Ming Chan" before the gold list is the name "Wearing a Sister of a Traitor". "

Small transparent introduction experience said, "So you have to learn to work hard on the title, you must show your novel's cuteness, cooling point, and disconnection. When the newcomer author just registered a pseudonym, there is a new author list. This list is the list. This list is. According to the author's registered pseudonym, the natural list of scripts will be issued within 30 days. If your title and theme are high, the collection and comment will naturally be more, and the points will be high. Coupled with the preview of the next book, the drainage increases the collection, so the application list will be much easier when opening the next book. "

In addition to learning to attract people through the title, the author must also be close to the reader's preferences when creating content.

If you want to be an author who can feed his own full -time writing, the homework you must do every day is to go to the gold list to find out, analyze the routine, writing techniques, and refresh the book of the book (commonly known as a clip) in the morning and evening. Quick new book, understand the trend of themes of the current subjects, and learn to follow the trend.

"Readers' preferences are very important. Like the bandit books I like, if you put it now, you need to write a long series of thunder warnings in the copywriting to remind the reader's male lead, BE ending, and abused female lead."

Small and transparent said that after studying the copywriting, I learned that there were so many thunder points.

"For example, many readers ask the male and female masters to Shuangjie, hoping to chase his wife's cremation field to change the male lead. Some readers who are romantic hate that the sub -CP is BL. When I write myself, I will be bold, for fear that the reader does not like to leave a bad review. "

When it comes to thunder, the small transparency is both contradictory and helpless. The copywriting thunderbolt is the author's compromise in the face of business rules.

She said that a creator like her is like a stall on the roadside selling pancakes. A qualified stall owner should really ask customers if they love to eat coriander, should they add spicy? But the public is difficult to adjust, how do she know how spicy the reader wants?

The customers of the pancake stalls will not make trouble because they are spicy, but some thunder readers may smash the stalls because they are not unpleasant, and they spread spread out to prevent everyone from patronizing.

The author hopes to have a certain freedom of creation. After facing market rules and policy supervision, he can still retain the space expressed by personal expression. However, readers value the product attributes of online literature and care about whether this work meets its own spiritual needs.

The demands of the two are not uniform, and there is a platform recommendation mechanism between the two.

Many readers did not realize that when they brushed negative comments, they did not realize that their own bad reviews and thunder discharge would drive away possible readers and affect the author's collection and points. It is reported that the recommendation mechanism of the Jinjiang list is divided into two types. One is the artificial list of the collection list, and the other is the natural list of the work points list. Negative evaluation will directly affect the exposure of the work. Naturally, it is not fast.

Platform: Divine homogeneity, where should IP factory go?

Jinjiang, who was absent from the incident, also caused dissatisfaction among readers and authors.

Some readers believe that the authors of Jinjiang have infringed their legitimate rights and interests this time, and some authors believe that the Jinjiang platform is inaccurate and fails to bear management responsibilities. contradiction.

Following "the author's payment of the article in 2019", Jinjiang once again stood on the cusp of public opinion.

Until the evening of July 12, Huang Yanming, the webmaster of Jinjiang Literature City and CEO, apologized to the author and users on Bishui Jiangting, saying that "the consistent principles of my standing in the article support rational criticism and try to restrain the thunder. Critical criticism of rational rational. It is pointed out where there is a problem with the article, and thunder is often denied a certain type of the subject matter, a certain creative method. 'Thunderbolt collection', which makes the coverage of 'Thunder' more and more. In the long run, whether it is the author's creative environment or the reader's reading environment, we will constantly compress it ourselves. "

Huang Yanming's concerns about the creative environment also resonated with many readers and authors.

Vee said that after a long time, Wenhuang will appear. At present, the homogeneity on the Jinjiang list is serious. "The ancient words (ancient romance themes) are the soft female lead, the campus literature is learning the hegemony, the president is red -eyed literature, and the anti -routine theme is almost set. Xiaobaiwen on the list rarely attracts me. Maybe it's because I am no longer their audience. "

Opening the Jinjiang VIP Gold List, it can be seen that after bidding farewell to the traditional literary narrative, the commercial relaxed little whitewen is more popular with readers. In addition to care, well -known authors such as "Star Han Gloer, Fortunately and even" IP adaptation occupies occupying the IP adaptation of the IP adaptation In one position of the list, other works are mostly refreshing texts and cross -categories.

Although the list is lively, some film and television producers said that the quality of Jinjiang IP is declining, and there is a lack of heavy works like "Dajiang and Big River".

Today, Jinjiang's IP adaptation occupies half of the film and television drama. In May 2020, Hu Huijuan, vice president of Jinjiang, shared a set of data in the online literature forum activities. At present, IP adaptation accounts for about 20%of the total traditional market. The proportion of works in Jinjiang Literature City accounted for more than half. Among the 100 most influential works aired on TV and video websites from 2017-2020, 27 were from women's IP works from Jinjiang Literature City.

Jinjiang is a well -deserved IP factory, and Xiaobaiwen's Dao Dao and content homogeneity naturally have become the biggest hindrance to Jinjiang's excavation of high -quality IP. If you want Jinjiang to return to the age of all flowers, you need to give the author enough creative space.

From this perspective, it is not difficult to understand why Huang Yanming "biased" the author for the first time to prevent illegal thunder.

Regarding the problem of homogeneity of the content of the work, small and transparent introduction said that homogeneity is the result of the platform recommendation mechanism and algorithm. This is also the dilemma faced by all content platforms. Jinjiang is already in the current network platform. A relatively high place.

Unlike the signing of the Reading Group, since the commercialization of Jinjiang in 2008, Jinjiang has always signed a natural person with a minimum of five years. It only needs to ensure 200,000 words per year.

The starting point of books is millions of words. If the author wants to write the results, it is updated at least 6,000 words a day.

You can even adhere to the amount of more than 20,000 words per day. Compared with the starting point, the readers of Jinjiang prefer about 500,000 words. The author only needs to maintain a more high -quality content of more than 3,000 a day to harvest loyal readers and update the pressure much. However, considering increasing the exposure of the work, some diligent professional authors will also choose three more a day to update the thousands of words.

"Jinjiang signs a natural person and pays more attention to the cultivation of the author. At the beginning, the template required by the signing of the signing has actually included the consideration of types of writing. In addition to submitting Jian Gang, the author also needs to submit people settings, highlights, and innovation points to ensure the works to ensure the works There are both routines and new things. In the forum only for the absolute field section opened by the signing authors, the editor will enthusiastically explain the writing of dry goods. Jinjiang is a more friendly platform for creators. "

In terms of rejecting routines and homogeneity, Jinjiang has been working hard to improve, hoping to give the author a greater creative space.

For example, for some unpopular labels and unpopular themes, the editor will arrange the corresponding artificial list for targeted arrangements to support authors' creation.

On October 21, 2021, Jinjiang published a letter in the station, announcing the opening of the hierarchical system, and in accordance with the different labels, types and other characteristics of the works, do reading recommendations for different ages, so that controversial, sharp, and more complicated articles are temporarily far away from the mind.Immature readers have left more peace of reading for adults.This time, the author allows the author to delete negative comments and prohibit readers from illegally from illegal thunderbollaness to reverse the confrontation between Jinjiang readers and authors, let the comment area return to harmony, and let the creation of Baihua return to Jinjiang again?

I believe that Jinjiang will find the answer that suits you by groping.(Small and transparent, VEE is a pseudonym)

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