Promote the "exclusive nasal practice" and create "appearance anxiety"?Punishment!

recently

A medical beauty institution in Liuzhou, Guangxi

Due to illegal advertisements

Manufacturing "appearance anxiety"

Administrative penalties of Liuzhou Market Supervision Bureau

Liuzhou Market Supervision Bureau conducts law enforcement inspections in the medical beauty institution. Data picture

April this year

Liuzhou Market Supervision Bureau monitoring discovery

This medical beauty institution in the city of Liuzhou City

In February and March of this year

Two articles were published on its public account

"Beauty of Sealing the Nose of Garlic"

"What is more terrible than the collapse house?" Is the face collapse "

To publicize and sell

The agency's "Exclusive Nose Cultivation Dafa" plastic surgery service

Advertising screen released by the medical beauty institution. Data picture

The propaganda content also involves "comprehensive anti -aging, curative effect is comparable to water and light injection, but safety, non -edema -free, and effectively enhanced the treatment effect, reaching 1+1> 2 postoperative effect" and other disease treatment functions and effects, as well as easy and medical treatment with medical treatment Advertising text expressions confused with the role of equipment.

After investigation: The medical beauty institution publicly published the above advertising content on public media, which violates the goodness of society and causes appearance anxiety to the majority of consumers. At the same time Advertising text states that the relevant provisions of the Advertising Law are violated.

The Liuzhou Market Supervision Bureau ordered the parties to immediately stop publishing the above -mentioned illegal advertisements and imposed a fine of 70,000 yuan in administrative penalties.

Attract consumers by creating "appearance anxiety"

Has become some medical cosmetic institutions

Commonly used publicity means

November 2021

The State Administration of Market Supervision has issued a special post

specifically defined

Rectify the chaos of various medical cosmetic advertisements in accordance with the law

Focus on cracking down on "appearance anxiety"

The following nine situations will focus on cracking down

(1) In violation of the good society, create "appearance anxiety", and make improper correlations of negative evaluation factors such as poor appearance and "low energy", "laziness" and "poverty" or "high quality", "diligence", "success" such as "high quality", "work," Wait for active evaluation factors to be improperly related.

(2) In violation of laws and regulations such as drugs, medical devices, advertising, etc., advertisements for drugs and medical equipment that are not approved or filed by the drug management department.

(3) Promote the diagnosis and treatment subjects and service items that have not been approved and filed without the administrative department of the health and health administrative department.

(4) Promoting the effects of diagnosis and treatment or guaranteeing the safety and efficacy of diagnosis and treatment.

(5) Prove the names and images of industry associations and other social associations or organizations, and use the nominal or image of the patient to compare or prove the effect before and after diagnosis and treatment.

(6) Use advertising spokespersons to recommend and proof for medical beauty. The so -called "recommendation officer" and "experience officer" appearing in medical beauty advertisements, etc., use their own name or image as a recommended proof of medical beauty, shall be identified as an advertising spokesperson.

(7) Publish medical beauty advertisements in disguise in the form of introducing health, health knowledge, interviews with characters, and news reports.

(8) Food, health food, disinfection products, cosmetics propaganda and medical cosmetics -related disease treatment functions.

(9) Other behaviors that violate advertising laws and regulations and seriously infringe on the rights of the masses.

Source/China Consumer News · China Consumer Network

Edit/Liu Bin

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