It is easy to go home and not "relaxed": the losing money chain breaks through the year, and the statement will give up at low prices after the statement will not run.

Picture source: Oriental IC

From July 18th, the housekeeping service company will easily suspend all business sales and delivery at home, and the restoration time is to be determined.

It is easy to say that because the company's current operating capital chain is broken, the overall negative information fermentation has also brought heavy blows to the sales and delivery of the enterprise. The sales and delivery of the suspension of business is based on the decision to be responsible for the majority of users and after research by the company.

In fact, since May this year, it has been easy to get home to rumors such as "running" and "fund -raising fraud". On July 8th, he easily denied the rumor of running and explained the difficulties in phased operations.

The relaxed home of the Hong Kong star Zeng Zhiwei and briefly listed on the New Third Board. Because of the unsatisfactory performance, he has not really realized the dream of listing. Now he is now in the quagmire. The future road is doomed to be "easy".

I have experienced six rounds of financing and listed on the New Third Board.

According to public information, Shenzhen Easy to Home Technology Co., Ltd. was founded in 2014 and has provided family services for more than 2 million household users. The company's services cover Beijing, Shanghai, Shenzhen, and Guangzhou, with a total of more than 3,000 service staff and more than 50 million in annual operating industry.

According to Tianyancha and public information, it has been easy to get 6 rounds of financing since its establishment. Investors include well -known investment institutions such as Xiangfeng Capital, Guangxin Capital, Deep Investment Control, as well as the famous angel investor Wu Xiaoguang, Hong Kong star Zeng Zhiwei, etc. Investment of 150 million yuan. Its latest financing took place in June 2018 and obtained 11.4 million yuan from Tianjin Yuanzhi Investment and Shenzhen Capital.

In November 2017, the New Third Board was easily listed at home. At that time, many well -known investment institutions and investors at home and abroad came to witness. This year, easy to go home is also recognized as a national high -tech enterprise. However, in April 2019 in less than two years, it was easy to issue an announcement of the suspension of stock trading when you arrived at home.

According to relevant financial report data, from 2015 to 2017, the easy-to-go net loss at home was 611.34 million yuan, 34.1552 million yuan, and 33.7326 million yuan, respectively. Losses for years may be the reason why it ended the short -term New Third Board listing.

In addition, Tianyancha shows that the company has invested in 6 companies in a total of 6 companies, five of which are wholly -owned subsidiaries. Recently, among the five subsidiaries, housekeeping service companies, nanny service companies, and air conditioning installation and maintenance companies are listed as operating abnormalities due Logging out.

It is worth mentioning that recently, Li Wei, who was easily controlled by the home, was restricted to high consumption because of the relevant cases involved in the branch company.

From this point of view, it is easy to follow the fund chain to break the capital chain. From the perspective of early financing, its fundraising is not much, but it is still difficult to turn losses into profits. It is related to its strategy of "burning money" to seize the market. In a statement on July 8th, its announcement will no longer conduct low -cost subsidies.

It has been twice that it will not run, and the money -burning model of low -cost subsidies is difficult to succeed.

A reporter from Blue Whale Finance looked at the public account of the official platform of the official platform and found that it was mainly based on low -cost preferential activities. In June alone, there were nearly 25 related benefits.

It is worth noting that in May, there were rumors of "easy to raise funds at home" and "easy to run at home". On May 24th, it was easy to release a statement at home to say that "fund -raising fraud" and "roll -up running roads" were all non -truthful remarks, and acknowledged the fact that the refund delay was specifically designed. Funds will be given additional compensation in accordance with national traffic. At the same time, it emphasizes that it will not "run the road."

On July 1, it was easy to go home and still conduct a number of low -cost subsidy activities. For example, 3 people to clean up 3 people in a single 4 -hour cleaning, only 89 yuan; the price that did not buy directly from the group was 2 4 hours 199 yuan. In addition, there are different low -cost benefits for new and old users and new city experiences.

However, in the past week alone, it was easy to make a staged business difficulty on July 8th. It pointed out that since the beginning of this year, the four cities, which have been easily operated at home, have taken turns in the four cities of Beishang, Guangzhou and Shenzhen, have entered an epidemic situation, so that all main cities have been unable to pay large -scale delivery as before. This directly affects the sharp decline in sales revenue. The indirect impact is the reduction of technical service orders and reduced income, and the cost of living in first -tier cities, plus epidemic risk, and comprehensive factors that have led some technicians and began to appear nervous. The situation where the service is not timely.

Under this circumstances, easily work hard to save yourself, "open source throttling" through the opening of new cities, optimized personnel, and reduced office venues. At the same time, high -cost "self -operated technicians" have been reduced, and they will be settled in batches with technicians to start the franchise model.

At the same time, it pointed out that on July 6, the company has fully restored the regular price of Shenzhen, Beijing, and Shanghai. Instead, low -cost subsidies will no longer be provided.

It can be seen that it is easy to go home or realize the negative impact of low -cost competition. According to the data, in 2021, the total number of registered users at home exceeded 1 million, the number of newly paid users exceeded 200,000, and the total sales of the annual sales exceeded 100 million. Whether the market share from burning money can go long -term, practice can verify everything.

It is worth noting that in the description of the easily, the epidemic subsidy is insufficient in the domestic government industry. At present, the government epidemic -related subsidies obtained at home are only 12,000 yuan. Special subsidy. Internal and external problems made it easy to go home and finally paused for delivery. After claiming that "no way can run", waiting for thousands of users to be resolved at home were to complain.

The completion rate of the complaint platform is only 42%.

As of press time, the black cat complaint platform showed that there were 1998 related complaints about the relaxed home, with 832 completed, and the completion rate was only 42%.

Blue Whale Finance reporters found that the problem of user complaints was mostly unable to make appointments, and the refund was difficult. For example, one of the users issued a complaint on July 11 that it had previously purchased 24 cards worth 1999 yuan, but the 48 -year -old card of 3321 yuan was changed under the recommendation of the merchant, and the refund was applied for, but the follow -up, but the follow -up, but the follow -up, but followed up. It is difficult to reserve services and cannot contact the merchants.

Followed the official platform of home replies that due to the recent influence of the epidemic, delayed refunds will be delayed, and the user’s application will be refunded in order in order, and it is emphasized that for each customer’s Return.

The prepaid card in the Internet housekeeping service industry can be described as a common sales model. As a home affairs company, as the first national push prepaid card sales model, the housekeeping company has moved to bankruptcy due to the broken capital chain.

Jiang Yanxiang, vice president of Bijie Lawyer Association and director of Guizhou Jiuyan Law Firm, told reporters from Blue Whale Finance that for users, it is recommended that you should try not to choose the consumption method of prepayment, because some merchants will give discounts on prepaid recharge consumption under prepaid and recharge consumption. The guise induces consumers to buy a prepaid card. If the business running after the prepaid, it is recommended to complain to the market supervision department in a timely manner and report to the public security organs.

For the platform's housekeeping practitioners, their road to rights protection is equally difficult. It is easy to point out that the debts of users, technicians, allies, suppliers, and employees are also organizing and clearing. Based on the company's capital operation, it can be gradually repaid, and the company's micro -two -dimensional code can be added to confirm and follow -up.

However, the reporter repeatedly tried to add the micro -two -dimensional code in its announcement, but it showed that "adding contacts failed."

Jiang Yanxiang analyzed that many housekeeping companies are leather bags, without fixed assets, and the capital flow is fast. Once the funds have problems, the salary of housekeeping personnel is difficult to recover. For housekeeping practitioners, if the salary is arrears for a month, it should be complained to the labor supervision department in a timely manner. Do not wait until the arrears have been long before going to defend their rights, because the greater the amount of arrears, the more difficult the rights protection is.

Although it is not "relaxed" to the front road facing easily, from the perspective of the entire housekeeping industry, Ai Media Consultation data shows that the penetration of housekeeping services in the Chinese market is high. Essence

Zhang Yi, CEO of Ai Media Consultation, told a reporter from Blue Whale Finance that for the entire housekeeping service platform, the impact of the epidemic is not to be ignored. Many families stay at home. There is some scruples. However, from the general direction of the real service platform, the market demand for housekeeping services will become larger and more professional. Whether it can survive this level is the key to profitability.

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