WPS completely close the advertisement?Why don't you even advertise for free WPS?

If you want to ask which office software is most controversial recently, the old -fashioned domestic office software Jinshan WPS is undoubtedly the cusp of the wind. It is controversial that the local documents are locking on the hot search. At this time While rumoring, it is announced to close the advertisement? Many people are surprised. You must know that the ordinary version of Jinshan WPS is free. As a free software, you do n’t even need to advertise. What do WPS want to do?

1. WPS completely close the advertisement?

According to the investment community, a user posted a Weibo recently, saying that WPS seems to bring some kind of sensitive word harmonious function. After being detected, it is not only stored on the cloud disk (corresponding file) will be stained on the cloud disk (corresponding files) will be being stored on the cloud disk. Harmony, according to the victim's complaint, even local documents are hard to escape harmony. This user is not sure what is going on, so I will ask a question.

At three in the afternoon, WPS finally gave a formal response: it was the user's online document linkage violations, but only banned others from accessing the link and deleting the user's local documents was a rumor. At the same time, WPS was "discussed", and Jinshan's office was very anxious. Zhang Qingyuan, CEO of the company, posted 6 Weibo three days in a row to clarify the rumors.

Although this incident is still arguing in many netizens, overall, many netizens believe that the rumors that WPS is credible is credible. At the same time as WPS rumors, WPS released a big move, and the official revealed that the advertisement will be completely closed.

According to the IT home report, under the official announcement of WPS, some netizens asked whether WPS could reduce advertisements. "

IT House learned that Jinshan Office achieved revenue of 3.280 billion yuan in 2021, an increase of 45.07%year -on -year; net profit was 1.041 billion yuan, an increase of 18.57%year -on -year; the net operating cash flow was 1.864 billion yuan, an increase of 23.10%year -on -year.

In 2021, the domestic personal office service subscription business revenue of Jinshan Office was 1.465 billion yuan, an increase of 44.20%year -on -year; domestic institutional subscription and service business revenue was 446 million yuan, an increase of 23.40%year -on -year; domestic institutional authorized business revenue was 962 million yuan, which A year -on -year increase of 107.10%; Internet advertising and other business revenue was 406 million yuan, a decrease of 3.01%year -on -year.

WPS official also stated that if the problem of advertising is a personal free version, you can turn off the advertisement manually and in the configuration tool. Find the settings of "WPS Office", enter the "configuration tool", switch to "other options", and turn off the "WPS hotspot and advertising push".

According to the 21st Century Business Review, WPS Office products have become the main source of income for Kingsoft's office. Under WPS assisted, Jinshan Office has remained at a high level in the past 5 years, all over 85%. WPS did not hesitate to cut off the advertising business, and it contributed 400 million revenue last year.

Second, why do you even advertise for free WPS?

At present, it is undoubtedly when WPS is the most cosmopolitan. Privacy issues are undoubtedly the focus of everyone's attention, but in the face of WPS completely close the advertisement, many people still cast their attention to the WPS itself. The free WPS is 400 million a year a year. What should I think of advertising income?

First of all, although advertising income is important, it is not as important as WPS user trust. We can say that for the current WPS, closing the advertisement is more like a risk hedge conducted by a crisis public relations. For an office software used by many C -terminal users, users' trust is undoubtedly the most critical. Before Microsoft's high Office use costs, for most users, the choice is undoubtedly two, either a free WPS, or trying to find the so -called "cracked" version of Office Difficulty, WPS is undoubtedly more convenient, small and convenient, which also makes WPS one of the most popular free document editing software in the market.

According to Jinshan Office's 2021 financial report, as of December 31, 2021, the number of monthly living equipment of the Jinshan office leader products was 544 million, of which the number of monthly live equipment of the PC version of WPS was 219 million, and the mobile version of the monthly live was 321 million. According to many media reports, the current market share of WPS in the personal computer market has reached more than 60%, the share of the office market in the state -owned institution has reached more than 90%, and the share in the mobile office market has also reached more than 90%. Under such circumstances, WPS can be described as the head of Jinshan office, so in this case, in order to win the trust of consumers, WPS will be abandoned by consumers. It's not too hard, but it seems reasonable to think about it.

Therefore, from the perspective of short -term strategies, WPS discarded ads to win user trust is also a understandable chess.

Secondly, although it is strange to announce the closure of advertising, it is an indisputable fact that compressing advertising income. Although advertising revenue is a relatively important income for free WPS, we will find that the financial data of WPS in recent years will find that it seems that giving up advertisements is what WPS has always been doing. Jinshan Office once revealed in the financial report that for free users, the company adopted a "free+advertising" profit model, and with the help of a huge user group, it became an important platform for advertising customers to promote its products with brand value.

However, when you look closely at the financial data of Jinshan Office, you will find that financial data from 2019 to 2021 and the first quarter of 2022 show that the company is indeed gradually reducing the scale of advertising business. In 2019, WPS's advertising revenue accounted for 25.57%of its main income ratio, which is indeed a very important source of income. However, this data fell to 15.44%in 2020, and it fell to 12.38%in 2021. By the first quarter of 2022, this data was only 7.49%. It is indeed a rapid decline. Close the advertisement to restore the reason why users trust in their trust.

After all, compared to the large price of spending a lot of money to cut off one of its main business income sources and cut off the source of business income that has been cut for many years, the latter will undoubtedly affect smaller, but the effect may be greater. Therefore, this may be that WPS dares to say that you are willing to give up all the core source of advertisements.

Third, what should I think of the future of WPS? From the perspective of WPS's user competition strategy in recent years, the earliest strategy of WPS and Microsoft Office competition is "free+advertising", but objectively speaking, from the perspective of use experience, although basic functions, the differences between WPS and Office are almost almost almost almost It can be ignored, but in terms of high -end functions such as Excel's tens of thousands of lines or high -end demonstrations of PPT, WPS is still worse than Office.

Therefore, the product logic of the WPS years is to be a super toolkit. Friends who are familiar with WPS will know that the tools of WPS have been available in these years. From the wrong words of the documentation to the writing assistant of the paper, from the one -click typesetting of Word to the H5’s Page design, even video editing, video compression and other functions have already available. For daily use, these functions of WPS can be described as "true incense", which makes a lot of brick party -moving party, including the author.

However, we must also admit that the diversified tools of WPS are diversified fees. Not only do you use these tools to need WPS members, if you charge the membership, if you want the template, you have to have rice shell members, and then some high -end functions need it Super members, the price of this bunch of members is not too much compared to the basic version of Office. This charging method also makes WPS criticized by users.

Therefore, for the long -term WPS, the old opponent OFFICE who wants to completely defeat your own in the market competition may need more things to conquer the hearts of users, but WPS is a domestic office software. Its Chinese advantage is already very significant, and I hope that WPS is getting better and better. Chinese domestic software can truly have a better user experience.

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