What is the experience of wearing down jackets in Xiaoshu?Clothing models say that the market is hot is really hot

Zhejiang News Client reporter Zhang Mengyue Sun Jinman Sharing Alliance Wangjiang Weirong Station Zhu Tingting

What kind of experience is wearing down jackets at 36 ℃ at high temperature? "Sour!" On the morning of July 7th, at the outside of Jiutian International Clothing City Michard Brand Store in Wangjiang Street, Shangcheng, Hangzhou, the model Huang Yan condensed her inner feelings with two words. In front of her, she wore a high -necked cashmere sweater and long down jacket, and kept changing the shooting shape under the scorching sun.

Just as "small summer", just on the seascinating for a few minutes, the reporter had sweat on his face. For Huang Yan, such a "steamed sauna" experience must continue for an hour. "Summer is the off -season of clothing. There are a small amount of autumn and winter inventory in the store. We have to take the sales before the new listing." Said Xu Xi, manager Xu Xi.

Near view, vision, video ... It takes at least 20 minutes to take a set of autumn and winter clothes. As soon as the photography shouted "stop", Huang Yan was immediately busy rubbing sweat and makeup, and the wet hair seemed to be removed from the water. "The most afraid of the weather is to take off the makeup. Such thick clothes sweat immediately as soon as the upper body, and it can't take long for a long face."

In order to improve the efficiency of shooting, Huang Yan often brings the styles to be shot around. "20 sets of 20 sets in one breath is common". Continuous exposure to decreased temperature spray and heat stroke medicine. Although the anti -season clothing shooting makes Huang Yan "quite a headache", in her opinion, in her more than ten years of experience in the clothing industry, location shooting has irreplaceable advantages: "light, setting, and angle are all comprehensive, indoor space is limited, and it is more suitable Shoot details. "

Step in autumn and winter in autumn and winter, it will be more dense next. The manager Xu Xi told reporters that Move is an old -fashioned shop in Jiutian International. It mainly operates a mature women's clothing and has tens of thousands of customers across the country. As a first -hand wholesale merchant, the stores often order in advance in advance. I just ordered tens of thousands of autumn and winter clothes with the factory two days ago. As soon as, they can get sample clothes in late August and enter a large number of shooting shipments.

Affected by the epidemic, most customers who came to the store in the store in the store in previous years mostly chose "cloud watching" this year. Different styles of clothes must also be matched with the appropriate shooting style to maximize the needs of the selection.

Sweating in the hot weather in order to make the autumn and winter clothing market "hot". The reporter saw that more than a dozen WeChat groups in Xu Xi kept jumping out new news, and the autumn and winter consultation was endless. "Trench coats and coats are Move's strengths. At present, 20%of customers have placed orders. I believe it will get better and better."

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