Yike Comments ｜ The fast -moving brand extension product line competition is the long -term value of brand assets

State Power Investment and Alibaba announced strategic cooperation to explore "new energy+digitalization"

On July 5, the State Power Investment Group and Alibaba signed a strategic cooperation agreement and 8 landing agreements. Technological innovation and other aspects cooperate.

Dorji: When digitalization has become a tool for iteration and upgrade of traditional enterprises, how to make this tool better is a problem that technology providers and enterprises have faced together. The practice of the industry is that the problem of poor digital solution is used to feed and train with massive data to produce universal solutions before using it to subdivide the track problem solving. Based on this, the joint power of the national electricity investment and Ali is such a cooperation that creates a model.

Lululemon released the new Hike hiking series

On July 5, Lululemon launched the first comprehensive Hike hiking series. According to reports, this series is a "light hiking" design for outdoor outdoor, which has the characteristics of flexible and changeable and convenient storage. need.

"This series shows Lululemon's well -known functionality," said Ben Stubbington. Fashionable aesthetics and colors, and use the breathable fabrics that are not easy to wear, so that customers who yearn for outdoor feel the connection in nature and enhance their inner happiness. "

Haoyi: From women's shoes, to men's clothing business and running categories, it has now lay out in the comprehensive hiking series. In 2022, the Lululemon category expansion has increased significantly. Dare to expand so much is not just from the support of performance, but also the success of Lululemon's brand in corporate culture, brand parasitic, and symbolic creation. The most intuitive feeling for consumers is the fabric of technology, fast -fashioned store decoration, and offline services full of belonging. They can inject long -term value into Lululemon's brand accounts and public cognition. It is precisely because of the repetitive brand enhancement around sports+clothing that the brand assets of "zero deposit" and the expansion of business layout have been achieved.

Station B and Jewell Music have reached in -depth cooperation in copyright, and the first Jay Chou New Song MV was released

On July 6, J Jay Chou's new song MV "The Great Works" announced that he announced its copyright cooperation with Jewell Music. The new song of the same name as the album is made on the first place. In the future, more new albums in the new album MV will be released at station B. At the same time, station B is about to launch HI-Res lossy sound quality function.

Qi Shi: The new work of the top singer like Jay Chou, like Jay Chou, is a hot spot for the copyright industry. QQ Music relies on the deeds of the copyright of Jay Chou Music. It is difficult to cause phenomenon -level communication in the eyes of station B, but the MV starting matter is difficult to spread. Essence

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Baidu will release a digital live broadcast platform, and the production cost of digital people will be greatly reduced

The 2022 Baidu World Conference will be held online on July 21. Yuan Foyu, vice president of Baidu Group, said on July 6: "With the breakthrough of the Baidu AI algorithm, it can make the production cost of digital people a decrease of ten times and 100 times. The production cycle of digital people is shortened from a few months to the hour level. The production cost of digital people will be reduced from a million levels to 10,000 yuan. "

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