Shenzhen Youth | Together with the New Year's Doll, "cross"

At 2:30 pm on June 25, Deng Zhuoyue went directly to the studio after class. As soon as I opened the door, the 5 -year -old son drilled into a cool room, like a lively little monkey running a jumping.

The studio is located in the OCT Creative Park in Nanshan District, Shenzhen. There are two floors. The second floor is a place of work. The first floor is used to entertain guests. The room is arranged in the traditional Chinese style. It uses red -brown and log -colored wooden furniture. The wall is placed with green potted plants and a whole set of white tea sets on the table. The color fabrics that are stacked on the shelves are a bit out of place.

This is also the consistent style of Deng Zhuoyue's works: old -fashioned, tradition, with a little sense of crossing.

Deng Zhuoyue was born in Hong Kong and grew up in Hong Kong. In 2008, 24 -year -old Deng Zhuoyue was inspired by the year painting and designed a fat doll embracing trendy objects, named "A Shoppin’ Baby ". In the next 10 years, this "New Year Painting Doll" has evolved various versions, including 56 "National Dolls" that came out on June 1 this year -this is the design of Deng Zhuoyue to Shenzhen, which lasted a year of design. The latest work.

"The university teacher once said that designers or artists have their own mission." Deng Zhuoyue was also practicing this "mission" -the story of his own nation with art works.

The birth of "National Doll"

Sitting on a rosewood chair, Dorophy Tang forms a contrast with the traditional indoor style.

Deng Zhuoyue is not tall, his tone is warm, with a sharp ponytail and exquisite makeup on her face. At the age of 38, she looks much younger than the actual age. Deng Zhuoyue was born in Hong Kong and grew up. He couldn't speak Mandarin. When he talked in Cantonese, he habitually mixed with several English words. At that time, her "National Doll" IP (full name Intellectual Property, intellectual property) series was born for nearly a month and received a lot of attention, and she was gradually recognized by more people.

Deng Zhuoyue is a well -known multimedia artist in Hong Kong. The "National Doll" IP series is a design work launched by her cooperation with the Chinese National Trade Promotion Association on June 1. This set of works consists of 56 dolls from different ethnic groups, which are divided into 8 series in heart, food, musical instruments, emoji, modern life, nature, animals and tools. Each series contains 7 ethnic groups. The dolls were wearing national costumes, a fat face, pink cheeks, and a slightly rising corner of their mouths showing cute smiles.

Deng Zhuoyue held the "national doll".

Deng Zhuoyue's inspiration from his "National Doll" came from his son. Deng Zhuoyue's son likes to play robots. Since the age of 3, he can play Transformers, and he can recite the names of many characters in this animation, which inspires Deng Zhuoyue. "We have 56 ethnic groups, but many people cannot tell the names of these nations completely. Should we reflect, why can't we do it, but children can remember the names of so many transformers. "

In June 2021, Deng Zhuoyue began to collect and study data from 56 ethnic groups. Because each nation has different clothing and customs, some nations even change clothes and dress at different ages of people, which makes Deng Zhuoyue spend a lot of effort to distinguish and remember. After about two months, she started drawing a plane sketch.

Deng Zhuoyue first draws the posture of the character standing. "But standing there is no different from Barbie dolls." She matched each "national doll" a small story and let them vividly.

The Heart Series is the first series designed by Deng Zhuoyue. At that time, the epidemic was happening, and the people around him were very worried. Deng Zhuoyue hoped that through the way of dolls, he would convey confidence to people. In the forest series, "National Doll" shows a unique folk culture. For example, the Qiang dolls with beekeeping habits have been held honeypots for generations, and the Brown dolls with tea growing are tender green. Deng Zhuoyue also combined the "national doll" with popular elements, giving them a fashionable living state such as milk tea, applying masks, and listening to music.

The front shape of 56 "national dolls".

Before being launched, every "national doll" has experienced repeated modifications. From the line to the color, Deng Zhuoyue pulled the details over and over again, "As long as I have time, I will want to make it better." "This IP is not only introduced 56 ethnic groups, but also promotes national culture in a relaxed way. I hope parents can teach this knowledge to their children." Deng Zhuoyue said.

The doll from the New Year's painting

Deng Zhuoyue was influenced by Grandpa since he was a child and came into contact with traditional culture.

When Deng Zhuoyue read the kindergarten, he lived with his grandparents because of his busy work. Deng Zhuoyue's grandfather is very nostalgic. When he goes out, he will take a tram. When you send your granddaughter to school, you must choose a small old shop on the street for breakfast.

Grandpa's house is in the East District of Hong Kong. The building is not old, but the interior design is full of sense of age. The tables and chairs in the living room are rosewood -made. The telephone seat is an old -fashioned rotary plate. The TV is large and thick. There are many glazed ducks, vases, sculptures and other ornaments on the cabinet -Deng Zhuoyue's grandfather is in Before retiring, I worked in the work of ships. When I traveled to and from Hong Kong and the Mainland, I often bought some chic handicrafts.

Grandpa has no toys, Deng Zhuoyue can only see what to play. Grandpa often gave her a pen and a piece of paper, and she painted on the paper. Sometimes watching cartoon characters while watching TV; sometimes, drawing them on paper against the small ornaments at home. "It may be since then I have liked to paint, and I also like old -fashioned objects." Deng Zhuoyue said that when she was in elementary school, her dream was to become an artist.

Deng Zhuoyue has been walking towards this goal. After graduating from the Department of Product Design of the Hong Kong Polytechnic University, Deng Zhuoyue entered a IP design company to work. Through contact with various well -known IP characters, she gradually realized that IP design has a good development prospect. "I also want to be a storytelling IP character."

Deng Zhuoyue has liked babies from an early age. During contact with the baby, he often pays attention to the lines of their hands and feet. Deng Zhuoyue discovered that both Japanese and European and American doll products made by your baby's form. For example, Sonny Angel (Angel Doll) is a representative IP doll in Japan, which has a high popularity worldwide. Deng Zhuoyue wanted to design a character image that can represent China.

In 2008, Deng Zhuoyue was inspired by traditional Chinese New Year painting and designed a "fat doll". This doll is fair -skinned and rounded. Sitting on a red elephant stool, raising a baseball cap with one hand, and hanging in the other hand in the air, as if excitedly waving his arms, the curved small mouth showed a pleasant smile with a pleasant smile. Essence

Deng Zhuoyue's early creation.

This is the first character image created by Deng Zhuoyue. She also added modern life elements to her work. "The dolls in the New Year's paintings hold the harvest food, then I will be linked to the current environment, and it may be objects related to trend consumption." Deng Zhuoyue, who has always liked his family, finally chose an elephant stool that was popular on the Internet for the doll.

Deng Zhuoyue named the doll "A Shoppin's Baby" (shopping baby), which is related to her birth and growth. "Hong Kong is an international metropolis. It has attracted many exhibitions and brands to develop here, allowing young people to have more opportunities to come into contact with these international brands and trendy objects. It should be very special if it can be presented by traditional New Year's paintings. This is an IP character image about consumption. "

Deng Zhuoyue drew several more works. In her pen, the fat dolls who came out of the traditional year paintings began to hug Cola, transformed into Batman, fiddled with sunglasses, and tasted coffee. "At that time, there was no clear goal, so I first drew the thought of the first." What surprised Deng Zhuoyue was that she achieved good results for the first time -this series of works was published on the trend magazine "Milk", Soon a brander contacted her to seek cooperation.

In the summer of 2009, Deng Zhuoyue cooperated with German sports brand Adidas to host the first "A Shoppin 'Baby" exhibition in Sanlitun, Beijing.

There are more than 60 IP doll made of plastic materials in the exhibition. Each doll has different patterns, and each represents a classic shoe -this is hand -painted by Deng Zhuoyue for about two months. In addition, she also painted a picture of each doll and tells the story of them playing together.

IP dolls playing pictures.

"This workload and difficulty have not been before." Deng Zhuoyue said, in those two months, she kept herself at home every day. When you have inspiration, you can draw two a day; when you have no idea, you can only stop, let yourself go for ten minutes, and then draw. "In fact, every project is forced to come out. I believe I will do it in the end."

During the exhibition, every time Deng Zhuoyue saw the audience stopped and appreciated her hand -painted dolls, she would be very happy and satisfied.

"In the process of creation, I will think of a lot of happy things, and I like to paint, and it is very good to do what I like. I hope to pass this happiness to everyone and let everyone see these dolls I will be very happy, so I paint each doll with a smiley face. "

In order to celebrate the 25th anniversary of the return of Hong Kong's return to the motherland, in mid -July this year, the A Shoppin ’BABY IP series designed by Deng Zhuoyue will integrate into the national culture and non -heritage cultural elements in a special way in Central Hong Kong.

Deng Zhuoyue painted in the studio. "Bridge" connected to Shenzhen and Hong Kong

Deng Zhuoyue's IP doll has gained a lot of love.

Over the past 10 years, this IP character image has often appeared in some public occasions: co -branded with clothing brands, paying New Year in the mall, and even becoming a mascot in public welfare activities. Deng Zhuoyue often finds inspiration from each project. However, her favorite is the Hollywood Living Road to go to Hong Kong in Hong Kong. There are many antique shops. "I like to absorb previous inspiration."

Deng Zhuoyue never worried that his design was outdated. She always feels that old things have its historical value, it will bring people something, and young people will feel it.

When Deng Zhuoyue thought everything was smoothly promoted as planned, the new crown epidemic in 2020 suddenly occurred, and many things were forced to stop. That year, Deng Zhuoyue couldn't go anywhere, and many projects could not be advanced. "Is life of flowers and grass every day? We are still young and we all want to do our own career and want to do artistic creation." Deng Zhuoyue was in a blankness and helplessness.

At this time, Deng Zhuoyue's husband was about to work to work in Shenzhen. He and Deng Zhuoyue discussed that he would go to Shenzhen to live in Shenzhen.

For Deng Zhuoyue, this is a "big decision". She doesn't know what will happen next. The only thing that can be certain is that the mainland opportunities must be more than foreign countries. "Some customers used to be in Shenzhen. I know that this will help me develop my career, because this city is close to the factory, and there are many design talents."

Deng Zhuoyue inspected production in the factory.

In 2021, the Deng Zhuoyue family moved to Shenzhen. She rented an office venue and found 4 design partners, and began to draw.

Later, Deng Zhuoyue met several Hong Kong people who started a business in Shenzhen. They recommended Deng Zhuoyue to Qianhai Kai Company, "where to provide some benefits for Hong Kong people." "If we want to develop in the long run and do something in a short time, we need a lot of investment. If the government can provide us with some policy support, it is great help." Deng Zhuoyue said Recently, she successfully completed the registration and set up her own company in Qianhai.

"Ethnic dolls" playing instruments.

After living in Shenzhen for a year, Deng Zhuoyue gradually felt the young atmosphere of the city. "There will be more people here to pay attention to and recognize what we do. They feel very fresh, and they are very open and tolerant. It will not be so complicated to see things." Deng Zhuoyue hopes that in the future, the company can be connected to Shenzhen and Hong Kong A bridge introduces Hong Kong's cultural elements into Shenzhen, bring Shenzhen's innovative technology to Hong Kong, and create more excellent cultural and artistic works.

It was also this year that Deng Zhuoyue designed 56 "national dolls" to set off an IP boom in traditional Chinese culture.

"The university teacher once said that designers or artists have their own mission. You will find that those famous artists are telling the story of their own nation. Similarly, tell the story of Chinese stories in my art project. I am proud that I am a Chinese. "

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