The slightly fat female anchor Douyin brought the goods to the monthly sales of 10 million yuan.

At the "Everyone Talking about Live" e -commerce salon activities organized by the Yunshang Fashion Industry Live Base and Hubei Provincial Clothing Business Association, Liu Can shared the "crooked sister micro -fat women's clothing customization" Douyin account with the cargo experience. Reporter Wan Ling Photo

Liu Can from Jingmen, Hubei is an innovator of Han faction clothing. In his impression, the Han faction women's clothing is synonymous with orthodox. In 2012, the domestic e -commerce industry was in the outbreak period. Liu Chanshun came to Hangzhou, e -commerce capital, and opened Taobao stores to sell Hangpai women's clothing and other fast -selling products. In just a few years, he earned the first bucket of gold.

In 2016, due to family reasons, he returned to Wuhan for short videos to sell Hanpai women's clothing. By creating an anchor to suck powder, the monthly turnover was only millions of yuan, which was not as good as some physical stores. How to find his own position, Liu Can found business opportunities from his family.

"My wife became slightly fatter after giving birth, and worried about buying clothes." Liu Can told reporters that micro -fat women's clothing is a huge market segment that can cover women of different ages, but in Wuhan, they can customize micro -fat women's clothing There are not many factories.

Last year, Liu Can and his friends partnership in Panlong City invested in the opening of the factory, hired professional designers to develop micro -fat women's clothing styles. This year, I rented three live broadcast rooms in Yunshang. Life's slightly fat women set up to bring goods through Douyin account. At the beginning, a live broadcast sold more than 100,000 yuan. In winter, the sales sales of more than one million yuan in a single game.

"Our more than 200,000 fans come from the country, so in the live broadcast room, the anchor will not emphasize the regional characteristics of the goods, but we sell the new Han faction clothing." Liu Can believe that the advantage of the new Han style clothing is that the strong design is a strong design Fast anti -ability and supply chain resources, which is why he insists on its own factory, "Some small batches of design models still need to be produced by themselves."

"Sister Crooked" brought goods in Yunshang live room. Correspondent Yu Luxi Photo

It is understood that a group of new Han -style clothing merchants like Liu Can are assembled at Yunshang Fashion Industry Live Base. Zhou Jin, Secretary -General of the Hubei Provincial Clothing Business Association, introduced that there are currently more than 10,000 clothing merchants in Hanzheng Street and more than 3,000 clothing companies with factories, with a annual turnover of more than 100 billion yuan. After the epidemic, the new Hanpai clothing brand of Hanzheng Street rose, and merchants have "touch the Internet" to the e -commerce and live broadcast market. Yunshang has become the largest gathering place for the clothing trade live broadcast industry in Wuhan.

According to Douyin data, there are more than 30 clothing accounts with a monthly sales of more than 5 million yuan, and even the monthly sales of merchants have reached 40,000 to 50 million monthly sales, and the monthly sales are more than in the past year.

Zhou Jin believes that in recent years, Wuhan has developed the clothing industry, reshapeing the new Hanpai clothing brand through e -commerce live broadcast, showing the urban culture and urban soft power of Wuhan across the country, which is in line with the positioning of Wuhan to build a national business logistics center.

(Changjiang Daily reporter Wan Ling Correspondent Yu Luxi Zhanou intern Rao Ying)

【Edit: Ding】

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