The old -fashioned new pattern traditional craft shows the "fashion fan"
Author:Consumer Daily Time:2022.09.27
Newspaper (Reporter Jia Taowen) On the evening of September 21, 2022 Beijing Fashion Week Wangfu Jingxiu Failure Show — Beijing Gongmei "Light Elimination and Beauty" Da Show Bloom. Beijing Gongmei Group brought its three independent brands with its "Gongmei Creation Office", "Gongmei Gold" and "Beijing Gongmei". The spirit of Gongmei "Beauty and Art" shows the "fashion style" of Beijing Gongmei in an all -round way.
The "Light Elimination Born to the United States" showed a series of "Beijing Gongmei" series of products stunning. The "Beijing Gongmei" brand is committed to creating a mid -to -high -end arts and crafts that contain the essence of traditional culture. Brand image. On the basis of the concept of interpretation of gold with cultural interpretation, "Gongmei Gold" uses the essence of traditional craftsmanship such as enamel and engraving to integrate it into the contemporary life scene, creating a unique "cultural gold" style, showing the new Chinese aesthetics of the East. Fashion wind direction. High -end luxury hand -made brand "Gongmei Zenka Office" series of finale appears. The show adopts traditional crafts such as Beijing embroidery, Jingtai blue, and filaments in "Yanjing Eight". Fashionable New Oriental Qi Charm.
Through the multi -interaction and superposition display of color, music, and light on the big show, the audience deeply felt the cross -border collision between non -heritage arts and fashion art, showing the dynamic and color impact of luminis.
Li Dan, a well -known fashion director in China, said that the Gongmei Show has created a new way of displaying the small body jewelry on the fashion show. The small -volume jewelry display requires more models of the model to drive the audience's attention to the product, and use the design of the lighting effect to highlight the characteristics of different series of products. The circular release space of the dome at the Wangfujing venue is relatively small, and the distance between the audience and the model is short, providing excellent display conditions for small body jewelry. In addition, the music atmosphere of the show is settled, and the integration of traditional culture and artificial intelligence has been realized. The virtual musician Pink breaks through the arrangement style again, integrates traditional instruments into the show music, and let the traditional old -fashioned name "fashion+technology Fan'er children "".
The reporter learned that the derivatives of this big show also made the audience shine. "Gongmei Cultural and Creative" and Beijing Fashion Week's first co -launched "Flowing Elimination" series of products, design inspiration is derived from the vast cosmic starry sky. Based on the popular color matching of the season, use the streamlines and blooming of traditional Chinese ink and ink. The reorganization of the technique not only reflects the concept of "Liquor" of Gongmei Show, but also echoes the theme of "Tide Future" in the fashion week, which constitutes a beautiful landscape on the show this season.
As an old -fashioned state -owned enterprise, Beijing Gongmei has a deep historical origin, and it is also responsible for inheriting the development of traditional skills. According to reports, this big show is the convergence of Beijing Gongmei and Fashion Holdings, which realizes the brand's deep empowerment and strong union. Through this big show, it will give old state -owned enterprises and traditional skills more new connotations. From tradition to modernity, from "national ceremony" to "people's ceremony", it will comprehensively shape a younger, vibrant, fashionable brand image, and help Gongmei brand break. Beijing Gongmei strives to present the traditional and modern collision of traditional and modern, through the unique art carrier of artsis and crafts, to find a better force in cross -border integration in cross -border integration, giving Chinese traditional culture New expression.
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