Eyebrows with eyebrows, mascara painting eye shadows, how much can Wuhan college students play?

The college students in Wuhan suddenly "rolled up."

Recently, some netizens found that college students in Wuhan universities challenged "using the minimum product to make full makeup" on Xiaohongshu.

It is reported that during the 618 period, Intime Department Store launched the graduation season challenge in Wuhan. Among the many submitters, reporters found that college students have a high interest in domestic goods, and the proportion of boys' makeup is getting higher and higher.

There are three boys in the first ten of the game, and the girl has finished the full makeup with a lipstick

"If you think that the mascara has only one purpose, it will be too underestimated." Student Shi from Wuhan Sports Institute of Physical Education showed the "one thing and four uses" function of the mascara in the video. In addition to the conventional brushing eyelashes, His Lancome Swan neck mascara can also be used to draw eyebrows, eye shadows, and moles as clever facial modifications.

(Yintai Department Store launched the graduation season challenge in Wuhan)

In this challenge of "Minimum Product Makeup" in Intime Department Store, there are still many college students like a stone classmate. Under their hands, the lipstick blush has become "basic operation". Some people "crush the eyebrow pencil as the eye shadow", and "use the repair powder to get eye shadow and eyebrows", and even a girl, using a branch, use a branch, The lipstick has finished the full makeup ... The birth of these "beauty bloggers" also represents that the penetration rate of beauty categories is getting higher and higher among college students.

It is worth mentioning that more and more men have joined the "exquisite boy" team in recent years, especially young groups. In this challenge, there are not a few male college students who contributed, and three of the 10 students who eventually wins are all post -00 boys.

"I have become more confident through makeup, and the sense of ritual of makeup process makes my life more active." Shi Shi told reporters that appearance anxiety can occur in any person, but makeup does not mean the mask, nor does it mean that it does not mean With "mother", it is strongly related to the "more sunshine and more attractive" pursuit of contemporary boys.

(Wuhan Intime Creative City launched the "minimum product of makeup" challenges in the graduation season during the 618 period)

Pursuing convenient and efficient, high -end and mass products appear at the same time in college student cosmetics bags

According to the staff of Wuhan Intime Creative City, students will discuss with the shopping guide of the beauty brand when they come shopping. Four universities of the School of Physical Education jointly launched the competition.

It can be found that for the busy student groups, it is especially important to find the appropriate product and beauty techniques when they want to show themselves. 3 to 5 items can complete a full makeup.

At the same time, high -end brands and Volkswagen brands will appear in a student's cosmetic bags at the same time, such as Yue Shi Feng Yin San Fan, TOO COOL for School Repair Powder, Kate Eye Powder, Mac lipstick and other prices. Concealer, Bobbi Brown powder, and Takamura Showei pen, Dior 999 lipstick and other big -name stars are also favored by students.

(Orange Dot opened the first store in Hubei in Yintai Creative City this year)

On the other hand, post -00 college students have a high recognition rate of domestic products brands. Brands such as perfect diaries, orange, and Huaxizi frequently appear in submission videos, and many products are called "the light of domestic products".

The "2021 Insight Report for Consumption Behavior of College Students" shows that the monthly living expenses of college students are 2082 yuan, and about 334 yuan for beauty care. It can be seen that the post -00 college students love beauty, and at the same time are relatively rational in love consumption. It is a true portrayal of the college students of generations.

The Intime Creative City, which is adjacent to universities, has always been one of the youngest stores in the Intime and Thailand group in the country. Beauty, secret rooms, milk tea and other young people are well -loved by young people. Essence The relevant person in charge of Intime Department Store said that the graduation season makeup challenge is a attempt to play with Gen Z for generations, and in the future, it will also carry out more interesting activities with young people.

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