2022 Beijing Fashion Week: Explore digital fashion unlimited possibilities

With the development of my country's digital economy into the fast lane, the digital economy is deeply affected people's production lifestyle and accelerate the profound changes in cities and industries. Digital gives industrial new students and trending new consumption machines. As my country's digital economy achieves leapfrog development, the market environment has changed rapidly. Affected by the new crown epidemic and international situation, China's consumer market faces huge challenges, and the physical industry has encountered major changes. With the era of the rapid development of the digital economy, we have also ushered in the development opportunities of digital technologies such as the Yuan universe and blockchain. Through Web3.0, DAO, etc., more open -collaborative production relations and organizational forms help the digitalization of the industry to digitize the digitalization of the industry Transformation and upgrading to start a new era of digital business. As the innovation pioneer leading digital new consumption, the digital fashion industry will closely connect the new formats of the physical and digital industries will be more active and open to innovation.

Faced with the new business competition pattern and the start of the digital economic policy and the start of the Yuanshi industrial environment, the 2022 Beijing Fashion Week also actively seized the new style of the fashion industry, and the development needs of the development of intelligent technology and the upgrading of the industrial system. Culture and science and technology collaboration, combine art, fashion and technology, provide unique digital fashion venues for virtual fashion release and digital art works, empower digital technology, and use offline experience online reconstruction to create fashion. The "cloud" is a new chapter in the "Yuan Cosmic" digital fashion, and the exploration and innovation of the fashion industry leapfrog exploration and innovation.

2022 Beijing Fashion Week gave a perfect interpretation through the "Cloud Tide Plan", combining art, fashion and technology to provide unique digital fashion venues for virtual fashion release and digital art works, and empowerment with digital technology. Put an offline experience online reconstruction, people can pass the Beijing Fashion Week "BJ Fashion Week", Weibo, Bilibili, Xiaohongshu and other official accounts issued by Beijing Fashion Week. Digital fashion venues check -in, multiple participation channels, leading consumers with all -round and immersive online fashion week, bringing future fashion trends to consumers.

2022 Beijing Fashion Week -Digital Fashion Athlete AI Digital Higa Kaga and 2022 Beijing Fashion Week -the appearance of Qin Youzhi and CCTV Little C, which brings a demonstration of digital fashion wearing Fashion.

The "Cloud Tide Plan" covers cloud release, cloud broadcast room, cloud shopping exhibition, cloud interconnection, and cloud co -creation. Among them, the "Cloud Communist" section, participating in the Beijing Fashion Week Tibetan excavation plan "This year's fashion week -my catwalk -personal catwalk change challenge" activity, you can realize the fashion week catwalk or front row watching dream. "Cloud Interaction" section, a new interactive experiential digital fashion space, breaking the conventional virtual show, virtual figures, and virtual fashion at front of the trend will bring people immersive play to the cloud trend. The virtual show has brought the audience a virtual fashion show with imaginative power, breaking through the scene restrictions, and moving the show to the bottom and desert, passing through severe cold and heat. Digital exhibition halls lead the audience into the online art exhibition hall to observe each exquisite digital clothing and art exhibits with mobile phones, which not only presents the infinite possibilities of the digital Yuan universe, but also deepen the industry and consumers to virtual reality to virtual reality. Thinking of interactive integration, fashion and human relations.

We can see that virtual fashion designer Cyanneverland uses the new Chinese cheongsam as the base to combine the traditional elements such as the traditional 鹊 bridge, galaxy, and silk thread in the story of the "Qiaoqiao Meet". Chinese style; virtual designer Maomao "echo" virtual fashion turns the shape into flying lines, focusing on the flow of the lines, making it convey a sense of echo -like rhythm; The psychedelic blue light emitted on the ground is the strange scenery of the design in the form of abstract printing, expressing the dialogue and exploration of man and nature; In the bright recycle era, there is the color of the mountains, the sound of water and water, natural and time and space, starryhee, and the future. It is our endless imagination; designer Yaping Chen integrates the digital fashion of the concept of traditional Chinese "five elements", combined with Chinese -style clothing Features and folding folding utensils, under the new language context of the national tide rejuvenation, presents the "Yuan · Yuan" series through digital exploration practice, let us see the possibility of more ancient rhymes!

The two summit forums with the theme of "The Future of Wisdom, Fashion" and "Extracting Digital Yayun Empowering Fashion Beauty" are also displayed through the theme sharing and digital fashion results. Deepen the process, and bring together the intellectual brainstorming, explore the number of metadata, meta ecology, meta -innovation, and metal power of digital fashion in the future.

In the wave of digital fashion, the integration of fashion and virtual world has become a new trend, and the Yuan universe has opened up a new field for fashion. At present, new technologies such as artificial intelligence, virtual reality, and augmented reality are fully involved in various aspects of cultural content creation, production, dissemination, and consumption. With modern technology supporting the creative transformation and innovative development of excellent traditional culture, it is an important trend of brand enterprise development, and it is also the principle of 2022 Beijing Fashion Week.

Web3.0 has come. Designers and brands need to start a new marketing model to move towards the new ecosystem of the industry.The space on the cloud is infinite, and the market potential is equally infinite.Beijing Fashion Week has never stopped exploring.

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