With design innovation and light warm technology, Bosideng redefines the thin and light down jacket

The "Bosideng redefining the thin and light down jacket" was held in Shanghai. It interpreted the new light and thin down jacket series in the form of a big show, setting off the wave of "innovation" in the category.

【Daxiu Live Map】

The stars at the scene were bright, actor Angelababy Yang Ying, singer, actor Zheng Xiuyan, Zhu Jiejing, a well -known Chinese dance art, international supermodel Kim Dawa and other fashion stars. Sun Sai Sai, CEO and editor -in -chief of "Jiaren", also attended together to witness Bosideng's "redefining thin and light down jackets", setting off a heavy moment in the Chinese down jacket industry.

【Live Star Guest Photo】

At the press conference, Bosideng officially announced how to "redefine thin and light down jackets": inspired by cross -sectors, boldly creative down jackets and classic fashion items, innovative down stitching, and artistic line design At the same time as fashion, it excels the problems such as different materials splicing technologies and velvet content, maintaining professional levels of warmth, and successfully creating the "innovation" of light, more fashionable, and warmer in the spring, autumn and winter.

【Da Show Model Walking Show Map】

The actor Angelababy Yang Ying praised: "Bosideng has focused on the down industry in 46 years, showing us the strength and innovation of Chinese brands"; singer and actor Zheng Xiuyan also said that the world -leading Bosideng is "admirable" and can lead the entire down jacket industry Create more surprises; international supermodel Kim Dawa bluntly, as a Chinese model, has always been proud of Bosideng. "I saw Bosideng's international first -class strength at close range, and redefining the thin and light down jackets will inevitably become a hot topic in the fashion circle."

"Fashion Bazaar" Fashion editor -in -chief and "MINIBAZAAR" executive editor -in -chief Wei Tian, ​​"Jiaren" CEO and editor -in -chief Sun Saiya also praised. As the leader of the global industry in the down jacket, Poserbon showed the tension of Chinese brands to the world. In the future, create a surprise again.

Three major design innovation+five major light warm technology, redefine light and light down jackets

In recent years, light and light down jackets have become popular with the characteristics of "thin+warm", and quickly occupy the market. However, with the development of the times, the market's demand for fashion is increasingly expanded, and the traditional light and light down jackets with a single style have gradually revealed pain points: staying on the "fine line" design for many years, lack of changes and innovation; It is difficult to meet consumers' daily personalized aesthetic needs. At the same time, some traditional light and light down jackets appeared on the market to weaken warmth. Based on this, Bosideng believes that the "innovation" of thin and thin down jackets is imperative.

Poisen brand spokesperson Gu Ailing

Design Innovation 1: Cross -border classic fashion single

In order to break the unchanged situation of traditional light and thin down jackets, Bosideng integrates classic fashion items such as sweaters, knitting knitting, and innovation with down, so that classics and fashion are organically combined with functions and aesthetics.

Sweater is a category of evolving more in fashion history. It originated in the Middle Ages, in the 1920s, and became popular in the 1990s. In order to make the sweater and down better, and take into account comfort, fashion and light warmth, after more than 60 fabrics attempts, Bosideon finally uses ultra -light fabrics to innovate multi -layer insulation air layers to achieve soft and breathable while also lighter and warm. Essence

As a classic and practical heating category, knitting has also inspired the Bosideng designer team. In order to make knitted and down "seamless combination", Bosideng worked hard in the selection of materials and craftsmanship, and selected Dolo velvet, known as "diamond velvet" in more than 200 yarns, and passed the "integrated sewing molding technology". , Inject a high -quality texture into the garment. The choice of light down jackets is more than one side, meet the needs of individuality, and easily deal with different wear occasions.

Cross -border classic items

Design Innovation 2: Innovative down stitching

Stitching is also the important design language of Bosideng to redefine the thin and light down jacket. Pozin is inspired by the splicing technique applied by the Tang Dynasty's "waterfield uniform", integrates the essence of Chinese fashion in the down jacket, and combines a variety of different touch and functions with down.

Due to the differences in the difference between the shrinkage rate, color fastness, and fabric extension between different materials, the splicing difficulty is high, and Poser has tried hundreds of times, and eventually broke through various difficulties. Warm and more fashionable demand.

Innovative down stitching

Design Innovation 3: Artistic 设计 Line Design

In order to break through the "horizontal and vertical lines" design of the traditional light and thin down jacket, Poser intervened in artistic sewing design with abstract geometric art graphics. The sewing originated from the French Marseille, popular in the aristocratic circle, and is now a common visual symbol on the fashion stage. At the same time, the degree of density and the formation of the lines also affects the warmth of the down jacket: the more regular the thread is, the more dense the pinhole, the stronger the warmth of the down jacket.

On the basis of inheriting the ancient seam craftsmanship, Bosideng finally explored the appropriate form of sewing after the visual test of hundreds of types of schemes. Through the down -to -line lines, the 3D effect is used to present a light and stylish visual line. While improving the fashion beauty, the down jacket becomes lighter and more comfortable and warm.

Artistic 设计 line design

In addition to the breakthrough innovation in design, Bosideng also integrates the "Five Light Warm Technology", and through innovative multi -layer insulation air layers, ultra -light naked skin fabrics, international certified high -quality goose down, German anti -diamond velvet technology, and intelligent cold -proof technology, overcome A series of difficulties, redefine light and duvett jackets. Boshon Five Light Warm Technology

This initiative to break the tradition and lead category change has also won the authority of the authority. Bosideng redefined the thin and light down jacket won the "Top Ten Global Gold Awards in the World" -French NDA Design Award. The award is screened in more than 1,000 designs worldwide every year. It aims to discover the refreshing artistic creations around the world, which shows the design strength and international influence of Boshon Light down jacket.

Bosideng redefined the thin and light down jacket to get French NDA

Leading the down jacket revolution, Bosideng never stopped

Back to the road of brand development in 46 years, Bosideng went to the world's leading industry status with the spirit of breaking through innovation and focusing on a professional attitude.

In 1995, Bosideng took the lead in proposing the "fashion" of down jackets, allowing cold -proof to follow "thick, heavy, swollen" to "light, thin, and beautiful" transformation, leading the industry fashion "innovation"; The down jackets with warm -keeping features have initiated the "change" of green environmental protection. Nowadays, Bosideng has opened the third "innovation" of the down jacket industry with the "redefining light and light down jacket" to seize the right to speak this autumn and winter fashion and stabilize the world's leading industry position.

In 46 years, the down jacket industry has become a Chinese brand that has become a strong leading global down jacket market. In 2021, Bosideng was first selected as the "2021 Global Most Valuable Clothing Brand Ranking of the World" released by the international brand value evaluation authority Brand Finance for the first time, and was certified by the world authoritative research agency EUROMONITOR. Sales and sales volume is also leading.

Euro International issued Posen market status statement

In addition to the great development of his own performance, Bosideng also actively promoted public welfare and practiced corporate social responsibility. Over the years, he has donated more than 1.2 billion yuan to the society to "warm the world" with the world's leading strength.

In the future, Bosideng will bring more creativity and surprises to the industry, broaden the industry border, and work together to stand on the world stage with more Chinese brands.

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