Why does the industrial scale be more than 100 billion yuan of fashion?

□ Our reporter Wang Xuezi

Under the promotional methods of various consumers, under the promotional methods of various "buy one get one free" and "one get one free three", it is differently that the number of goods will increase the cost -effectiveness of the shopping. The directional upgrade, the circular economic concept with a low -carbon concept is highly sought after. More and more consumers choose to make complications and simplify it, and even use the "second -hand goods" with more quality and resistance. The circular fashion industry also ushered in development opportunities.

Data show that from 2019 to 2021, the compound annual growth rate of second -hand e -commerce users in my country was 24.4%. Based on this speed, the number of users will reach 530 million people in 2025. Based on the overall calculation of second -hand luxury trading markets and second -hand e -commerce scale, it is expected that by 2025, the scale of circulating fashion industry will exceed 100 billion yuan.

The broad circulation fashion runs through the raw materials, manufacturing, and circulation transactions of the fashion industry. It is a systematic solution for multiple stakeholders to achieve sustainable development of the industry. Among them, the industry -recognized cycle fashion refers to The second -degree circulation and cycle of the consumer side. On September 20th, the first industry white paper with circular fashion as the concept of independent industry- "2022 China Circular Fashion Industry Innovation Research Report" (hereinafter referred to as the "Report") was released. The "Report" focused on fashion items. The circular fashion of the consumption link is defined. The "Report" said that circular fashion is a new consumer concept and lifestyle that is gradually emerging. From the convergence of supply, product processing, and user purchase, three dimensions break the traditional linear industrial model, and practice resources to save intensive use from the consumption flow link. The concept of sustainable development is mainly manifested in the behavior of users who sell, recycle and purchase high -quality fashion items, that is, the new consumer behavior of "buying and selling" and "buying and selling". Wait for luxury goods to extend to the popular trendy shoes and hands in the millennial groups, and then to the "Gen Z -generation" game skin, digital collections and other categories can be carried out.

In fact, the size of the circular fashion industry market is increasing. In addition to the characteristics of high -value preservation, high -current, and high cultural identity in the commodity itself, the blessings and promotion of policies, economy, social, and technical environment are inseparable.

Since 2005, the "Several Opinions of the State Council on Accelerating the Development Economy" has deployed the national development circular economy and provided a clear policy basis for the development of the circular economy. With the release of the "Fourteenth Five -Year Plan" Circle Economic Development Plan, China's circular economy has entered the era of comprehensive layout. In the context of economic favorable development, consumer demand has continued to increase, on the one hand, the contradiction between supply and demand of resources has further intensified, and on the other hand, it also gives the circulating industry development "a bite." The "Report" shows that when environmental problems such as warming up, serious soil and soil loss, and increasing endangered species are intensifying, from the modern economic system, enhanced sustainable development capabilities, climate change, and establish an international image from building a green and low -carbon cycle development. As a matter of consideration, the development of a circular economy is imminent. With the development of the digital revolution, the Internet of Things, big data, cloud computing and other technologies have laid a technological foundation for the application of the circular economy in the business field. All aspects of the industry chain of the circular economy will also be continuously integrated and applied with technology, so that the "Internet of the Internet +Circular Economy "" experience is better and more efficient.

In addition, with the improvement of urbanization levels, the increase in per capita income growth to promote the improvement of consumption level and the conversion of consumption awareness, young people with consumption capacity pay attention to the value preservation characteristics of fashion items and pursue higher quality of life. With the international fashion trend, the measurement of brand quality has changed from "service life" to "aesthetic life", and circular fashion will usher in a period of rapid development in my country.

Returning to the market, the development of the circular fashion industry is strong. Whether it is the American brand Thredup with visual recognition technology and big data as its core advantage, there are FASHIONPHILE, which has exclusive pricing systems and genuine inspection systems. Player. In addition to a batch of circular fashion service platforms that focus on consumer trading links, well -known foreign luxury brands have also entered the game. "Report" shows that the Italian luxury brand Valentino official website launched the second -hand resale project Valentino Vintage.

In China, the development of the circular fashion industry is also in the racing situation of all parties. It is estimated that the market stock of nearly 4 trillion yuan in the second -hand luxury market in my country has not been developed, and the penetration rate is only 1%to 2%. Compared with developed countries, my country's second -hand luxury goods have low product turnover rates, the overall industry has great development potential, and the capital market is optimistic about the development of the future circular fashion market.

Industry experts said that from the perspective of investment and financing data in the past three years, the second -hand luxury trading industry has gradually risen, while domestic and foreign platforms have evolved through self -evolution to give birth to the market for benign competition and allow the circular fashion market to have huge imagination.

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