Free hotels, procurement subsidies ... Guangzhou professional market benefits welcome the peak season of "Gold, Nine Silver Ten"

Text/Yangcheng Evening News all -media reporter Xu Yuetu/Interviewee confessed pictures

Right now, the "Golden Nine Silver Ten" traditional adoption season. Recently, the Yuexiu Sino -Hong Kong Leather City in Guangzhou has held the "Original Power Leather Bags Bag Autumn and Winter Fashion Season" brand ordering meeting, which has attracted buyers and experts from all over the country to purchase shops. According to reports, market passenger flow has basically returned to the level before the epidemic. Through the online and offline combination of "e -commerce+supply chain+self -media+community", China -Hong Kong Leather City seized the consumption stability and replenishment window period, and broke through with "original power" to inject a "strong heart agent" into the professional market. Essence

Recently, Yuexiu China and Hong Kong Leather City, Guangzhou, held a brand ordering meeting of "Original Power Leather Bags Bag Autumn and Winter Fashion Season", which attracted buyers and experts from all over the country to purchase store procurement.

Original design grabbing new consumer groups

Entering China -Hong Kong Leather City, more than 700 merchants in the audience have all been on new autumn and winter new products. All category bags such as leather women's bags, men's bags, canvas bags, trolley cases, and small leather pieces are all available. According to the person in charge of the project, during the autumn and winter fashion season activities, members can enjoy multiple approval benefits at the scene, including procurement subsidies, free luxury hotel accommodation, traffic subsidies, etc. Multiple benefits have attracted buyers and experts from all over the country. According to reports, market passenger flow has basically returned to the level before the epidemic.

In the luggage industry, the lever box industry is the most affected by the epidemic. After more than two years of market adjustment and design breakthroughs, most of the current trolley case markets are dominated by domestic sales, and brands actively develop the domestic market. He Xiaochuan, the person in charge of the lever box brand "Emperor Penguin", told Yangcheng Evening News all -media reporters that the original exported trolley cases were mainly large -sized, while domestic sales were mainly about 20 inches of 'boarding chassis'. "We also found that the middle school of accommodation has become an important consumer group for the trolley case. To this end, we have designed a cute and cute suitcase for this consumer group, which is very popular with students."

The theme activity creates the sound, online and offline drainage transformation

In addition to offline efforts this time, China -Hong Kong Leather City has also conducted multiple deployments online, including the promotion of China -Hong Kong Businessmen's Day in the official flagship store of China -Hong Kong Leather City online. Promotional activities such as reduction, consumption coupons, and lottery rewards have achieved breakthroughs in online transactions and sales of merchants. At the same time, the self -media matrix of the "two micro -shaking small red books" continued to build momentum to accurately diversify public domain traffic for merchants on the venue.

Original design grabbing new consumer groups, accommodation middle schools have become important consumer groups for tiers boxes

According to the person in charge of the project, in the post -epidemic era, the development of multi -channel development has become an industry consensus. How to make good use of online channels to achieve the integration of online traffic and offline entities into the key. At present, China -Hong Kong Leather City's activities are planned to "online and offline linkage, gather momentum to build festivals", and are positioned as "based on Guangzhou, facing the world".

Source | Yangcheng Evening News • Yangcheng School

Responsible editor | Pan Liang

School Delivery | Zhu Xiaoming

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