For joint customization, "old brand" is rejuvenating "new vitality"

Author:Hubei Daily Time:2022.09.22

On September 21, a fruit tea shop near Beijing Middle Road, Shashi District, Jingzhou City, young consumers customized fruit tea in exchange for "vitality ruby".

In order to increase the popularity of the "Vitality 28" brand among young consumer groups, Hubei Energy Group Co., Ltd. and Jingzhou local tea brand Ru Guo jointly launched the "Vitality Ruby" joint customized fruit tea, and produced 100,000 joint cup sets. And supporting joint paper bag. In just two days, the joint event redeem more than 3600 cups of fruit tea for consumers, and exchanged nearly a thousand brand products for "Vitality 28" brand products. Through progress with the times, upgrading and transformation, and innovation, "old brands" have continuously rejuvenated "new vitality". It is understood that in addition to the traditional home cleaning series products, the "Vitality 28" brand will also launch various products such as toothpaste and mouthwash this year to the first half of next year. The future goal is The group found the benchmarking product. (Photo by Pan Lu Zhang Mengyao)

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