The Shanghai brand is going global, and the Paris Exhibition of WDCC World Design Capital Conference is held

The first World Design Capital of Shanghai 2022 (WDCC) opened on September 15th. To connect and cooperate in the design industry and brands of Shanghai and Paris.

As a representative of the Shanghai brand that is global, brands such as Baique Antelope, Hui, Shanghai Watch, Leap, Sanshenghua and other brands with outstanding designers from Shanghai, Xu Jiajun, Xu Le, Ma Wenyan and others in the WDCC world design of the UNESCO At the Paris exhibition in the Metropolitan Conference, the "most fashionable, pioneer, and most global" Shanghai temperament is displayed to the world. In life.

Baiquan's frame Yan Huancai gift box combines tradition with modernity, fashion and efficacy, and shows the new brand concept of the Baique Antelope brand "new technology". With white snow and snow lotus metaphors, it changes dazzling light under the sun, and it is also clear and clear, interpreting the product that brings people's bright skin and life.

Back force DESIGN jointly joined hands with the well-known domestic trend brand SANK TOYS to jump into the upper with the Tibetan pattern to create a co-branded shoe of the "Empty Sea-Gui Tibet", break the routine, and expose the free attitude. The federation of feather three -dimensional embroidery patterns is the finishing touch. While becoming the focus of vision, it interprets the reverie of freely soaring in the air.

The Fuxing series of Shanghai Watch Jiuqu Yingyue Watch is to draw the artistic conception of the sea garden, and use gold sculptures to create a deep -handed Yanyu Garden with a sense of architectural sense. A golden carving garden scene with artistic beauty and artistic conception and dynamic and quietness. And the big artist series of tigers entering the wonderful state watch with the well -known artist Cai Yan Jacky TSAI, cracking down on Chinese traditional elements with Western Pop inspiration, vividly restored the tiger in the colorful and strange realm from the mysterious deep forest, creating creation A journey of adventure combining time with natural life.

The theme of the "kaleidoscope" of the leap deconstruction series is the type of cool high -top shoes, which is fashionable and stylish. Many creative elements design, strange kaleidoscope, leaping your unique perspective to see the world.

The design inspiration of the Sansheng Flower Double Anti -Gift Box comes from the story of Shanghai and Paris Twin City. It coincides with the product efficacy of "oxygen and glycotic double resistance". Young forging ahead.

It is reported that this exhibition connects the Shanghai brand and designers into an art journey, so that the beauty of Shanghai Oriental can be promoted, expressed, and transmitted globally.

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Author: Zhang Tianchi

Edit: Bo Xiaobo

Editor in charge: Rongbing

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*Wenhui exclusive manuscript, please indicate the source for reprinting.

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