The price is 14 times!Netizens are angry

Recently, some media exposure. The beast -oriented osmanthus oolong perfume (30ml) and the well -Chuangyou products priced at 29.9 yuan were produced and manufactured by the same foundry, but the price of perfume was 14 Note.

High prices and quality are not matched, and the beast factions are criticized and questioned.

This incident attracted the attention of many netizens, and the topic rushed to Weibo hot search.

Near the Mid -Autumn Festival, the beasts of the Beijing International Trade third phase of the beasts sent the latest osmanthus oolong series of products. The series of popular Tianye Palace Candle Gift Box is priced at 660 yuan, caught up to the big name. In comparison, Zuma Malong Blue Wind Lingxiang Candle is priced at 570 yuan, and Loewe fragrant candles are priced at 650 yuan.

A consumer Ms. Cao bought a bottle of perfume at the beast school and intends to give it to friends as a birthday gift. But the homologous foundry that was unexpectedly discovered made her feel worthless.

"It is also good to watch the packaging and give gifts. Whoever thinks of this is so pit. I don't think the quality is much different from Mingchuang Youpin." She said.

Because the premium is obvious, it is difficult for Ms. Cao to believe that she spent more than a dozen times the price of the beast perfume and famous products from the same production line. E -commerce websites buy the same paragraph. "Too pit, spend big money, bought foundry products."

On the Internet, there are many netizens who have received the flowers of the beasts to spit out. The 5999 yuan rose bouquets are ugly like a vegetable basket. Essence

Some netizens said that the co -branded perfume has a heavy flavor, and the real silk pajamas are off the line in less than a month ... problems abound.

In this regard, netizens quarreled. Some netizens think:

The same manufacturer does not represent the same formula materials;

Originally, it was selling brands. No one said that the price was out of view of the earlier selling flowers; the price was outrageous;

How to pay for the endorsement fee and publicity fee, the premium of the Internet celebrity brand is also normal, but the quality is too bad.

But there are also many netizens vomiting:

The beasts are really ruthless, the premium is 14 times, and the price of luxury products for low -end products;

I bought a perfume in their house, and the fruity wood fragrance is really hard to say;

Media survey found that the beast factions are made by Mansha (Suzhou) Craft Products Co., Ltd., and perfumes are manufactured by Huzhou Yufan Cosmetics Technology Co., Ltd. Essence

The beast faction and Royal Fan did not disclose specific cooperation methods. However, Xu Lin, an OEM foreign trade dealer, revealed that when the brand has a certain premium ability, the use of integrated foundry models can obtain more profits. He used home costumes as an example. The finished product of a pair of real silk eye masks was sold for 79 yuan, and the factory price was lower, and the brand side only needed to be sold to 169 yuan, which was almost doubled.

Fragrance products are even more profitable. As far as perfume is concerned, French commercial television has disclosed that the total cost of a bottle of thousand yuan perfume is less than 100 yuan. The profits are divided by distributors, retailers and manufacturers.

It is reported that the beasts perfume commissioner is Shanghai Yepai E -commerce Co., Ltd. The Tianyancha APP shows that the company was established in April 2012. The legal representative is Xianghai Qi, with a registered capital of 300 million yuan. Shanghai Bluai Electronic Commerce Co., Ltd. wholly -owned holding. Risk information shows that in October 2020, the company had been fined 5,000 yuan by the customs of Shanghai Pudong International Airport due to missed goods and leaks of taxes. In addition, patent information shows that the company has more than 80 patents, all of which are patents, including perfume bottles, perfume boxes, aromatherapy lamps, etc. There are no invention patents and practical new patents.

According to reports, the beasts frequently cooperated with celebrities to open their popularity, and set up weddings for Gao Yuanyuan, Lin Xinru, Angelababy, etc., and signed a number of highly hot stars as spokespersons. From the popular actors Hu Ge, Li Xian, Jing Bairan, to singing idols Luhan and Yi Xi Qianxi, almost whoever fires will ask who to endorse. Last year, the Beast School signed Gong Jun who became popular due to costume drama. In addition, the Beast School also summoned traffic and attention with classic IP co -branded with PRADA, Nike, Cat and Mouse.

Source: Comprehensive Polar News, Red Star News, Qianjiang Evening News, China Economic Weekly, Sina Weibo, Phoenix Network Technology, etc.

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