2022 "Shanghai Global New Products Premiere Season" was launched. In the first eight months, 609 new first stores were added in Shanghai in the first eight months.

From January to August this year, a total of 609 new first stores were added in Shanghai, of which 129 and 114 were increased by 129 and August, respectively, and the first economic toughness was full. As one of the 12th benchmarking activities of Shanghai's 3rd "Fifth Five -Five Shopping Festival", the launching ceremony of the 2022 "Shanghai Global New Products" was held tonight, and the "Shanghai First Economic Activation Index" was announced in 2021, and the score was 87.68 Compared with 2020, Shanghai's first economic active index increased by 0.5 percentage points.

The starting economy is tough: more than 100 first store flagship store grabbing Shanghai

The High -end Jewelry Show of the Goglechi Garden has just ended at the Shanghai Exhibition Center. Since the beginning of this year, Shanghai's first economic development is still "full of toughness". Data from the Municipal Commercial Commission show that from January to August, a total of 609 new first stores were added in this city, of which 129 were increased by 129 in July and August, respectively. And 114.

The 2022 "Shanghai Global New Products Premiere Season" is one month. Shanghai will newly create a new online and offline new product launch feast with innovative interaction and immersion flash, helping the starting economy to restart the new sail. It is reported that the "First Season" includes 7 concentrated starting activities. For example, the upcoming "2023 Spring / Summer Shanghai Fashion Week", with the theme of "Yuan Qixin Nature", will hold various types of landmarks such as Taiping Lake, Bund source in Xintiandi The launching activity of clothing will hold nearly a thousand brands of business ordering exhibitions in commercial art spaces such as Changning International and West Coast Art Center; "Shanghai Fashion Customization Week" will hold high -end fashion customized new product concentrated first launch activities to jointly create an immersive exhibition space space Essence

At the same time, major international and domestic brands revolves around new products, new technologies, new services, and first stores to create N's first season brand theme day activities. The reporter saw at the scene that the first self -developed and incubated functional skin care brand "healing" and the "Xway Unknown Road" of the first self -developed and incubated functional skin care brand. At the event, there were 55 well -known domestic and foreign brands such as L'Oreal, Estee Lauder, Shaflate, Lego, Lin Qingxuan, Meiji, Galan, Old Temple, and Nawa held a centralized first exhibition.

The first exhibition of a group of high -level first stores in Shanghai has also been "on the road." At present, Jiangsh -Constanton's immersive experience space is under preparation. Alaa opened the first Chinese store in China, and the IWC Wan Guoban opened the first concept store in Asia. Brands such as Gucci, Die Family, Paris Family, Alexander Maikun, Baoshong, Bao Manlan Dot, etc. Many brands of L'Oreal will host new products first, of which Armani will launch the world's first exhibition in high -definition perfume, Prada perfume beauty will open the first Chinese store and host new global products. During the event, nearly 200 domestic and foreign brands are expected to hold the first -themed day event, and more than 100 first store flagship stores grab the Shanghai consumer market.

The active index has improved.

Shanghai has released the "First Economic Activation Index of the City" for two consecutive years, and has conducted objective evaluations from competitiveness, growth and influence dimension. The launching ceremony also revealed the "Shanghai First Economic Activation Index" in 2021. The active index is 87.68, of which the competitiveness index is 86.97, the growth force index is 88.03, and the influence index is 88.29. Compared with 2020, Shanghai's first economic active index increased by 0.5 percentage points.

"Among the annual first economic active index, the influence index is the highest, reaching 88.29, which reflects the better influence of the city's first economy." The relevant person in charge of the Municipal Commerce Commission introduced that the results of the survey showed that more than 15%of consumers were launched because of new products. The event and the admiration came to shop. Fashion trends, functional styles, and consumption methods have become important factor to attract consumers.

Continue to cultivate new economic motivations for the starting economic, and the Municipal Commerce Commission has released support policies for the innovation and development of the consumer market. "We will support the innovative formats, models and creative activities with market leadership, and to support companies with outstanding contributions to the growth of the consumer market." Liu Min, deputy director of the Municipal Commerce Commission, introduced that the brand has market leaders and in Shanghai during the year. Open global or Asia -Pacific first stores and flagship stores, and launched an influential new product starting, first show, and first exhibition activities in Shanghai during the year; the city launched the city's four aspects of innovation formats and models, including market leadership Enterprises are expected to be supported. In addition, as one of the first batch of "Shanghai Global New Products Premiere Demonstration Zone" in this city, Xuhui District has also innovated the initiative of the initiative to promote support for the development of the first economic promotion support policy, and strengthen the development of the leading enterprise and commercial brands.

Digital economy empowerment: the "new" experience of the Yuan universe

While the quality and quantity of new products are increased, the extension of the launch economy is also changing. A new product high -definition clothes can be worn on the offline show model, and it can also appear in the image world of the Yuan universe.

At the scene of immersed flashing, the reporter saw several transparent screens. The landmark Mark passed the "Yuan Universe" combination of the "Yuan Universe" to re -engraved the beauty of the scene online, bringing a new AR/VR visual experience with new fashion products. From the spitting dragon to the digital people with different images, from NFT digital collections to the space AR show, multi -type devices bring an immersive cloud shopping exhibition experience to achieve cross -domain and multi -dimensional people coverage. The "Shanghai International Beauty Festival", which was opened before, also innovated the first setting of Higong -yang cosmic beauty collection, and guided 21 well -known beauty brands at home and abroad to centralize new products. The Municipal Commercial Commission stated that Shanghai will closely closely "lead fashion and define the trend". On the one hand, the support policies for innovation and development of the consumer market, innovative activities such as brand first stores and new products, first shows, first exhibitions, etc. Enterprises with outstanding contributions have given appropriate special funding support. On the other hand, they support the districts to combine the "Shanghai Commercial Space Layout Special Plan (2022-2035)" to cultivate the construction of the first economic gathering zone that gathers international and domestic boutiques, which continuously improved and enriched The first economic connotation, continuously creating a unique starting economy, and accelerating the construction of international consumer cities.

Author: Xu Jinghui

Photography: Yuan Jing

Edit: Zhang Tianchi

Editor in charge: Rongbing

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