Centennial Snow Lotus Blossom Steel Garden Old names Innovation Damn Liangfu Trade Association

On the evening of September 1st, the first show of the China International Service Trade Fair in 2022, the 2022 Beijing Fashion Week show, the "Snow Lotus Fangying Advanced Conference" created by Beijing Snow Lotus Group Co., Ltd. was presented in the Sangang Garden Sanxia Furnace Plaza Essence As the enlightenment and pioneer of the New China cashmere industry, Xuelian once again joined hands with Chinese designer Fang Ying to use the new products of cashmere high cashmere as the media to interpret the brand's adherence and change, and to show the ingenuity and far -reaching posture.

Chen Dapeng, vice chairman of the China Textile Industry Federation and chairman of the China Clothing Association, Gu Weida, Chairman of the Presidium of the 2022 Beijing Fashion Week Organizing Committee, Secretary of the Party Committee of Beijing Fashion Holding Co., Ltd., Chairman Manager Park Xuedong, Lin Yunfeng, president of the China Capital Industry Association, Liu Jiaqiang, president of the China Wool Textile Industry Association, Beijing Development and Reform Commission, Beijing Economic and Information Bureau, Beijing Municipal Bureau of Commerce, Beijing State -owned Assets Supervision and Administration Commission, China Shougang Group, Beijing Fashion Holding Co., Ltd. The company, Beijing Clothing Textile Industry Association, Beijing Xuelian Group Co., Ltd., as well as leaders, guests, brand enterprises representatives, representatives of brand enterprises, representatives of business institutions, and news media attended the conference.

Chen Dapeng (third from right), vice chairman of the China Textile Industry Federation and chairman of the China Clothing Association, Chairman of the Presidium of the 2022 Beijing Fashion Week Organizing Committee, Secretary of the Party Committee of Beijing Fashion Holding Co., Ltd., and Chairman Gu Weida (second from left), Beijing Fashion Holdings Park Xuedong (second from right), deputy secretary and general manager of the limited liability company, Meng Ze (first from left), secretary of the party committee and chairman of Beijing Xuelian Group Co., Ltd., and Gan Xuedong (Deputy Secretary of the Party Committee, Deputy Chairman and General Manager of Beijing Xuelian Group Co., Ltd. ( One on the right) took a photo with Fang Ying (third from left) with the designer of this show.

The China International Services Trade Fair adheres to the permanent slogan of "global service mutual benefit sharing", and is based on the theme of "service cooperation to promote the development of green innovation and welcome the future". It is an important comprehensive international exhibition in the field of service trade. It is also an important platform for expanding service opening cooperation. On this platform that highlights the international competitiveness of "China Service", Xuelian has perfectly demonstrated the new vitality obtained by reshaping the fashion transformation through the brand in recent years.

At the press conference, the soft fabric texture of Snow Lotus cashmere and the high and hard heavy industry style of Shougang collided. Under the exquisite interpretation of many supermodels, the aesthetics of "one rigid, one soft, light, and soft" showed it at this moment. With the best, classical architectural patterns are jumping between Jingwei Neon. The extraordinary charm of traditional culture and modern fashion blended with the perfect fusion of modern fashion, so that every audience present was intoxicated.

Straight shot

This time the Snow Lotus Advanced Customization released 55 design works. By selecting the ancient Chinese architectural decoration as inspiration, the traditional Chinese classic patterns such as Ruyi, Lotus, curly ripples, and window flowers combined with the classic pattern of the snow lotus brand, or elegant and magnificent, or Furry auspiciousness, auspiciousness, auspiciousness, auspiciousness, auspiciousness, auspiciousness, auspiciousness, and auspiciousness, auspiciousness, and auspiciousness, and auspiciousness, and auspiciousness, or auspiciousness, Either Fangxin overflows, or flowers like brilliant, or the original heart is like a pans ... Bloom between the steel architecture with century -old industrial architecture, and the beauty of the beauty of Rou, traditional culture and modern fashion shows an unparalleled comparison. The immersive visual feast expresses the excavation, inheritance and innovation of the old brand of the old -fashioned brand, and transmits cultural self -confidence through Snow Lotus cashmere knitting fashion language.

The curd ribs are inspired by colorful paintings on ancient buildings, with gold and yellow as the main tone, with Yongrong's luxurious purple, green, green and other colors, and then incorporate the handmade embroidery of ingenuity. It shows the beauty of Zhu Huiying; extract and reinstatement of the auspicious pattern elements of the auspicious decorative lotus pattern that is popular for thousands of years, showing the shape and cultural beauty that conform to the current trend, express connotation of the world, the intersection of the four directions, the intersection of heaven and the earth, the growth of all things, the infinitely infinite The beautiful vision of cycle and auspiciousness; the classic Snow Lotus series puts the historical genes of the Snow Lotus brand into art lines and fashionable footniations, and reshape the gentle and restrained brand image of Snow Lotus.

The bustling dream, a glimpse of the beauty of ancient will; drawing thousands of years, tempering cultural treasures. "The work of this conference is inspired by the ancient Chinese architectural patterns carrying the five thousand years of wisdom and civilization in China. These are the essence of traditional cultural essences such as majestic, magnificent, magnificent, and precipitating. During the development, it is an innovative attempt of the old Snow Lotus brand. "Fang Ying, president of the Beijing Fashion Designer Association and the art director of Beijing Snow Lotus Group Co., Ltd., introduced:" Through the extraction and reconstruction of various patterns, combined with the Snow Lotus unique to the Snow Lotus brand The elements are supplemented by the sharp contrast of the warm and cold tone. Through the craftsmanship of jet, printing, tassel and other processes, the soft temperament of clothing and heavy cultural heritage collide with each other. Relying on the heavy cultural heritage of the capital New style. "

Stir up

"Beijing Fashion Week, which follows the strategic positioning of the urban development of the capital and highlights the achievements of the capital's fashion and cultural industry. After one year of lifting the flag, three years of innovation and cultivation, and cultivating in six years. Empowering fashion and fission innovation, injecting new vitality into the construction of the National Cultural Center and the International Consumer Center. "Gu Weida, Secretary of the Party Committee and Chairman of Beijing Fashion Holding Co., Ltd. said:" Since the establishment of Beijing Fashion Week, Xuelian has been in Beijing Fashion Week The closing ceremony shows that in recent years, through continuous deep cultivation, the pace of innovation and development in the cashmere field has become more and more solid. Especially through the cooperation with the famous designer Fang Ying, the design innovation capabilities and market influence of the Xuelian brand have made great progress. . "Meng Ze, secretary of the party committee and chairman of Beijing Xuelian Group Co., Ltd. introduced:" This high -level custom show has realized the deep integration of the beauty of Xuelian craftsmanship and the beauty of the national tide, and also highlights the firm determination and determination of Xuelian in the field of cashmere in the field of cashmere. Perseverance is a strong display of Xuelian's upgrading of brand power, product power and cultural power again. Xuelian will also continue to be based on the capital, rooting industries, and anchoring markets. Starting from the core demands of target customers Good old -fashioned fashion transformation. "

Quality

The brand concept of Xuelian's "quality · trustworthiness" is inherited and demonstrated, and it is inseparable from the persistence and innovation of the old name. In the 1990s, Snow Lotus's cashmere products were once famous as "Guobin Gifts" at home and abroad. During the 2022 Beijing Winter Olympics and Winter Paralympics, Snow lotus "bronze -patterned cashmere knitted blankets" expressed , Become a cold product for important guests at home and abroad at the opening and closing ceremony. This conference not only presents many high -quality cashmere high -definition designs, but also introduces cashmere accessories and gift categories in targeted, allowing high -end quality and fashion styles to integrate one place.

In the future, Xuelian will rely on optimizing industrial layout, adhere to cultural empowerment, continuous technological innovation, upgrade brand services as support, better serve customer needs, and contribute to the promotion of high -quality development and leapfrogging in China's cashmere industry.

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