Leng Qiu: Comment on North American Fengqing Enterprise Reconstruction Project

On August 23, North American Fengqing Home Space Aesthetic Salon was held in Zhouzhuang, the ancient town of Shuixiang. This event focuses on the new positioning, mission, vision and slogan of North American maple love around "wood fixed home" and "space aesthetics" and "aesthetics of life".

Many active participants have such a feeling: this meaningful "aesthetic salon", although unrestrained in form, is like to promote knees, but its content involves a serious corporate revolution, and it can even be called "enterprise enterprise Reconstruction project.

The so -called "corporate reconstruction project" is a corporate cultural concept derived from the "corporate reconstruction", and it is the philosophical thinking and re -understanding of the most fundamental problem of the enterprise.而对于目前的家居企业来说，”企业再造工程“不仅包括对自身产品和价值的重新审视，更应是对整个企业过程进行的再思考和关键性的再设计，从而获得在成本、质量、 More great achievements in service and efficiency. The focus is undoubtedly solving directional problems.

Focusing on these aspects, Zheng Shize, president of North American Fengqing, answered in his speech: First of all, North American Fengqing made self -revolution from brand positioning, mission, vision and slogan. Build a beautiful living space. " Secondly, we will make every effort to shape the values ​​of "beauty and life", integrate aesthetics into products, use products to interpret aesthetics, and create a leisurely private space.

Wang Huan, manager of North American Maple Love Marketing Department, released the new brand identification system (VI) and store space standard specifications (SI) of North American Fengqing at the scene, which specifically show the new newly ushered in North American Fengqing in the 20 -year development of the company. Image.

Zhou Lizhu, representative of the board of directors of North American Fengqing Group, introduced this that after 20 years of development in North America, there are many creative stories and valuable designs behind it, and have cultivated a group of experienced employees. The new image upgrade of North American Fengqing has achieved the effect of today after continuous discussion and brainstorming, giving people the first feeling of freshness, and breaking through the old tradition of the past.

Chen Weijun, the executive director of North American Fengqing Group, also said that the new brand logo launched by Fengqing in North America conveys the connection between people and life and aesthetic space, reflects the people -oriented design standards, and promote beauty to become part of consumer life. Lead everyone to feel the high -quality life brought by aesthetics. As a fixed home life aesthetic service provider, North American Fengqing will continue to promote brand development with innovation. It is expected that users can build a beautiful living space through our new product system, brand, and design.

What's more valuable is that these concepts and its landing scenarios not only indicate the development of North American Fengqing itself, but also enlightened related companies and even the entire industry to explore their own transformation and upgrade path. Many interbank entrepreneurs and industry media have given this high evaluation that North American Fengqing has broaden imagination for the industry.

Of course, the answer to the "enterprise reconstruction project" is not only one. Not long ago, we participated in the relevant activities of the Moganshan brand. Their "defining environmental protection again" was a sensation and shaped a new state of product services. Under the new normal of the economy, the innovation of these companies tells us: embracing changes, practical movement, can create new development legends.

(The author is the founder of "China Environmental Protection Home", a book series of "Legend of China Home Furnishing Leaders", deputy secretary -general of the China Forestry Industry Federation; dedicated to the "industrial culture" product of agriculture, forestry and water "industrial culture" product personality creation services.)

Author: Leng Qiu

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