One week of fashion selection

Cover reporter Li Xuedan

Langqin Watch launched the "Time Museum" to witness love and companionship with time

Since its establishment in 1832, Langqin watch with ingenious craftsmanship and elegant style of timepieces, accompanied by everyone in different eras to live an elegant attitude. At the 190th anniversary of the birth of the brand, Langqin Watch launched the "Time Museum" user interactive project, solicited and collected the Time Collection of Langqin watch friends, listened to the life story behind the watch, and witnessed love and companionship with time.

The elegant image ambassador of Langqin watches took the lead in participating in the interaction, telling their precious memories with Longines. Since joining hands in 2005, Lin Zhiling has participated in many international equestrian events with Langqin watch, and learned from the entry to the equestrian movement. From appreciation to love, the toughness and courage of the equestrian movement also deeply affected her; and the elegant image ambassador Zhao Liying Share her elegant story with the brand for the first time. At the 2017 brand 185th anniversary celebration event, the two sides joined hands for the first time. The brand's long history and the spirit of centuries of persistence also benefited her a lot.

BOSS announced that the swimming Olympic champion Wang Shun became a new brand spokesperson

The Swimming Olympic Champion Wang Shun will be the new brand spokesperson for BOSS to further strengthen its strong star lineup. As the real champion inside and outside the field, Wang Shun will join the brand renovation journey that BOSS has opened since the beginning of the year.

Sun Yan, managing director of Hugo Boss Group China Group, said: "Wang Shun always adheres to himself and challenges the limit. In the swimming pool, he is bravely struggling and never set up. The connotation, interpretation of 'be your own boss -the brand creed of self -domination', and expect him to bring more inspirational moments to fans all over the world. "

Build a modern sequence UR to open the Chengdu IFS Guojin Center Store

Further expand offline channels and create a differentiated brand experience. The well -known fashion brand UR (Urban Revivo) settled in the Chengdu IFS Guojin Center, bringing more fresh and fashionable potential to the Southwest. The new brand concept store is inspired by the sequence space of the boulder array, and builds a unique modern new order, leading consumers to freely shuttle between time and space art, and appreciates the brand's unique pioneering aesthetics.

Following the opening of Chengdu Hongxing Store, the first concept store in the country in 2016, the UR once again selected the brand concept store to choose Chengdu, continued to cultivate the Southwest market, and fully reflects the brand's determination to expand its business territory and the wider consumer group. The spatial image design of the new concept store is inspired by the prehistoric giant stone array. The space sequence is used as a carrier to connect the past and the future, and builds a pioneering and creative artistic atmosphere for consumers in it. Inside the store, the surrounding rock formations are inspired by the naturally carved antelope valley in North America. The smooth and smart arc texture echoes the same color walls, showing a rich visual level, creating a interesting immersive shopping space.

UR's image stores around the world show different styles, fully combining local characteristics to create pioneer art space, and in the collision of multiculturalism, it brings consumers an endless fashion inspiration.

Lancome's "Empty Bottle Recycling Plan" recycled millions of empty bottles in three years

As one of the actual actions to protect the Earth's home, Lancome officially launched the "Empty Bottle Recycling Plan" in the Chinese market in 2019 to recover the air bottle for consumers. After the empty bottle is sent to the factory, it is prepared to be prepared to be reused. Hundreds of thousands of consumers have participated in the project since the project, and the cumulative recovery of the empty bottle exceeds 10 million! The project covers 100%of Lancome offline stores across the country, launch an empty bottle recycling box in more than 330 stores, and encourages consumers to actively participate in the activities.

As one of the core projects of the Lancome brand global sustainable development plan, sustainable consumption projects are designed to give consumers more sustainable beauty consumption options by providing product replacement cores and recyclable products to reduce waste of resources. Help the environment while protecting the environment.

McCaren and Bentley jointly released creative concept wine bottles

The latest announcement of The Macallan Horizon's single malt Scotch whiskey is the concept wine bottle. The official product will be officially launched in the summer of 2023.传 Concept wine bottle integrates traditional craftsmanship and innovative materials, with both cutting -edge technology and presenting a unique horizontal design.

The concept wine bottle applies six unique materials for upgrading, recycling, or compliance with sustainable standards. These materials are an indispensable part of McCan whiskey and Bentley. These include the copper recycled from the super small pot distillers abandoned in the former distillers of McCaron, the copper recycled by recycling, the aluminum, regenerative wood, recyclable glass recycled during the production process of Bentley Motors, and the carbon neutralized leather purchased locally. Essence Among them, carbon neutralized leather is also applied to the recently released Bentley Murlaine models.

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