Beauty skin care science science program "ingredient laboratory" was launched.

With the upgrading of the consumption concept of young people, compared to the marketing advertisements of goods, they are more keen to study the ingredients behind the product and pursue the scientific lifestyle.

On August 19th, Zhihu's science science science science program "Ingredient Lab" was launched. "Ingredient Lab" was a research column of Zhihu's self -made experience ingredients. In response to the topic of beauty skin care, it is a matter of high attention to skin care, crushing the consumer traps on the market for the majority of users, and providing consumer decision -making decisions of beauty skin care products.

Knowing the ingredient party is known as the "hardcore component party" by the industry. Among them, there are many professional practitioners such as medical doctors, formulars, biochemical researchers, etc., covering different segmented industries such as beauty, dailyization, and protection. The first episode of the "Ingredient Lab" was launched on the theme of "Things of Summer Sunscreen", and four excellent respondents invited the topic of beauty and skin care topics, namely a listed company cosmetics research and development engineer and cosmetic formula "" "House House", "Dr. Fat", who used to be an expert in L'Oreal and Nivea, was the "Dr. Jiang" of the R & D experts in Singapore, the R & D expert in L'Oreal China, and the scientist "Formulator Gigi" of the R & D center of L'Oreal Group.

At the beginning of the first episode, Zhihu answered the owner "Formulator Gigi" to explain the necessity of paying attention to sun protection by sharing the left and right face of a American card driver to expose the sun. Different from other beauty and skin care programs, I know that "Ingredient Lab" does not guide specific commodity brands. Instead, it focuses on science popularization of hardcore sunscreen knowledge. It focuses on the analysis of the scientific principles and knowledge of sun protection. Annual sun protection experiments allow users to understand the real information of sun protection.

"Now there is a very stream of species, and some textbooks are also said, that is, the reflection of physical sunscreens or scattering ultraviolet rays, chemical sunscreens absorb ultraviolet rays. Chemistry or physical sunscreen, the principle is to absorb ultraviolet rays. "Knowing that the main" Dr. Fat "was detected in the program to detect the reflected ultraviolet rays in the program. According to the product composition formula and actual effect, use real experiments to compare physical sunscreen with physical sunscreens with real experiments. The sunscreen effect of agent and chemical sunscreen.

In order to truly show the effects of each sunscreen product in different scenarios, the program also invited 10 experiencers to try hundreds of sunscreen products, and conduct different outdoor scene activities such as outdoor sports, swimming, and umbrellas. Let people look for suitable sunscreen products in various scenarios according to their skin.

The knowledge of a large number of professional and excellent content creators is the birthplace of the hardcore component party on the entire network. The skin care science content they created not only becomes the source of information for major content platforms, but also an important endorsement of skin care brands. Knowing that fashion salt investigator "Guangguang is a small sun", with the answer of "how boys choose facial cleanser", it brings more than 2 million sales to the brand. In the question, "What skin care products do you really understand ingredients?" In the following, the respondent "Dr. Jiang loves makeup" analyzes whitening, anti -aging, oil -controlling acne and other products. Sexual products, scientific skin care for consumers, and harvesting nearly 9,000 users.

In Zhihu, the issue of "how to understand the ingredients in skin care products", 9353 followers have been viewed nearly 3.04 million times, "Is it really good for the skin for a long time?" Answer, there are many excellent respondents from biology and beauty skin care. They answered from the perspective of A alcohol composition and the principle of anti -aging.

The topic of each episode of "Ingredient Lab" comes from the high attention question and answer related to the skin care related to the skin care, and condense professional discussions related to beauty skin care. Next, "ingredient laboratory" will also invite more knowledgeable component parties to launch a program about skin care about beauty skin care for staying up late and whitening.

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