Qingdao Fashion Weekly Evolution Theory, from fashion "top flow" to "cloud" blooming

Fashion Week is the standard of almost all international metropolis. Looking at the world, fashion weeks organized by New York, London, Paris, Milan and other cities have become vanes leading the global fashion industry. From a nationwide perspective, Beijing, Shanghai, Shenzhen and other cities also show the fashion and vitality of the city by holding fashion weeks.

The opening ceremony of the 22nd Qingdao Fashion Week.

At 7 pm on August 19, the 22nd Qingdao Fashion Week kicked off at the Eastern Fashion Center. Since the first Qingdao Fashion Week in 2001, this gorgeous fashion ceremony has been held in Qingdao for 22 consecutive sessions. Over the past 22 years, with the rapid economic development, with the overwhelming of Qingdao textile and clothing industry, when the city's fashion week was suspended due to the impact of the epidemic, Qingdao Fashion Week was still held as scheduled and became a golden signboard for Qingdao's fashion industry. Qingdao Fashion Week is also constantly exploring its own positioning, gradually forming the characteristics of "close to the market, close to the industry, and close to the enterprise", and the establishment of "one master, multi -point linkage, the whole city fashion" pattern. The catwalk show, the ground -to -ground online cargo has become a significant label for Qingdao Fashion Week. After 22 years of polishing, Qingdao Fashion Week found a development path to gather internationalization and localization to promote the development of Qingdao textile and clothing industry.

Fashion top flow

Digging excellent clothing designers

For any fashion weeks around the world, the release of the most popular fashion trend at the moment is always the constant theme. Qingdao Fashion Week is also no exception. During the holding of Fashion Week each year, the colorful fashion release show is always the focus of remarkable. When the lights on the stage lit up, the models were wearing the latest fashion and came from the cold pace, making people feel the charm of clothing art.

For a long time, the fashion release show is the highlight of Qingdao Fashion Week. In the early days of Qingdao Fashion Week, it was based on the theme of "new era, new fashion, new fashion", "integration into the international, innovative fashion" and "building international brand channels".

During the 2016 Qingdao Fashion Week, dozens of global well -known fashion designers conducted 31 new fashion fashion fashion releases. During the 2019 Qingdao Fashion Week, more than 40 designers and brand release shows including 3 internationally renowned designers and 2 "Golden Top Awards" designers.

During this year's Qingdao Fashion Week, the supply chain brand and designer brands will organize 30 release shows.

Regardless of the change in the clothing industry, fashion release has always been the theme of Fashion Week. However, what we should see is that for the international fashion capitals such as Paris, London, and New York, Fashion Week can play a role in leading the development of trend development. However, for Qingdao, the factors that are subject to the development of the industry are with London. There is still a large gap between fashion weeks such as Paris and New York.

Although it is impossible to compete with international front -line fashion weeks, Qingdao Fashion Week provides a large number of designers with the stage of display. Yizhenghong and Enma Xiudan and other clothing brands have come out of Qingdao Fashion Week. In the past 22 years, Qingdao Fashion Week has launched more than 200 new clothing brands, which was born and precipitated a group of outstanding young designers, exporting a large number of new design forces for fashion companies in Shandong and the whole country.

The cultivation of original design power is still continuing. In 2022, Qingdao Fashion Week continued to focus on the "emerging power", held the 2022 Qingdao's top ten fashion designer selection contests to build the source of original design.

Close to the market

Help the textile and clothing industry chain revitalization

The holding of Qingdao Fashion Week has benefited from the deep accumulation of Qingdao textile and clothing industry. In recent years, with the rapid development of the clothing industry in Guangdong, Zhejiang and other places, the development of Qingdao textile and apparel industry has not been satisfactory. At present, in addition to breaking through in the field of knitting and children's clothing, Qingdao Textile Industry has little breakthrough in the field of knitting and children's clothing. Traditional woven and cotton textile industrys have left. As of 2021, the scale of pure textile and clothing industry has only 32.2 billion yuan.

Faced with the micro -style of the textile and clothing industry, Qingdao Fashion Week also adjusted its positioning in a timely manner. While released the trend of fashion, it began to be more inclined to serve the development of the service industry.

Such changes are more reflected in the design of Fashion Week. The original design of the Oriental Fashion Center -the 2022 autumn and winter ordering meeting, enhance the exchanges and cooperation of designers, supply chains, and brand vendors, accurately match the needs of buyers, enhance the capacity of group goods, and realize sales transformation through channels. Hold the first nationwide weaving exhibition and the 6th Qingdao Valley Fashion Buyer Festival in the Textile Valley, and combined with the "Gallery Network Red Sinus" to carry out live and cargo to promote procurement negotiation, grab orders, production demand docking and market cooperation.

In order to maximize the market, Qingdao Fashion Week has set up a variety of promotional activities, organizing original brands of the original brand series and marketing activities at Yunshang Shanghai Tian, ​​Hisense Plaza, Vientiane City, Lida Shopping Center, Jinding Plaza, and the Thumbs Plaza. Design product and brand development.

Feng Wei, deputy director of the Qingdao Industry and Information Technology Bureau, introduced that during this year Qingdao Fashion Week was held, it also organized the Oriental Fashion Season, Qingdao Fashion Week Douyin Shopping Festival, original designer autumn and winter ordering meeting, the sixth Qingdao Valley Fashion Fashion Large -scale events such as the buyer's festival, through the method of "buying and buying", combined through online and offline, this superposition effect is very good for promoting industrial development and promoting enterprises to expand the market.

Although the development speed of the textile and apparel industry has slowed down, the Qingdao textile machinery industry is still unique. For this feature, during the 2022 Qingdao Fashion Week, the "Textile Intelligent Manufacturing Entering the Park · Qingdao Station" event was held at the same time, organizational suppliers and some The enterprise conducts special docking and proposes to refine the implementation of textile intelligent equipment and equipment interconnection, intelligent detection, information system, logistics and warehousing and other aspects, helping Qingdao textile clothing and spinning small and medium -sized enterprises to improve quality and efficiency, and transform and upgrade. Bloom on the cloud

Create a new model of "Release Show+Cloud Transaction+Cloud Forum"

In 2020, a sudden new crown pneumonia's epidemic impact on socio -economic development, and some festivals will be suspended. In the case of many cities in similar cities across the country, Qingdao Fashion Week persisted and came out of a new path of "Cloud Fashion Week".

As early as 2021, Qingdao Fashion Week explored a "cloud" road. With the four major sections of the "Cloud · Ceremony", "Cloud · Transaction", "Cloud · Wind", "Cloud · Art", it is committed to creating a new upgraded fashion industry service platform in the post -emergence of the epidemic era.

During the 2022 Qingdao Fashion Week, the Cloud Fashion Week model continued. With the five major sections of "Cloud-SHOW", "Cloud-Purchasing", "Cloud-Talk", "Cloud-Events", "Cloud-LiveStreaming", through the "Oriental Fashion Season · 2022 Qingdao Fashion Zhou Douyin Shopping Festival", exploration will be held. The combination of the "catwalk" style and mass consumption brings a diverse fashion consumption experience of "watch show on the cloud, that is, shows". Through the unique form of "Release Show+Cloud Transaction+Cloud Forum", the brand has gathered in the cloud, puts Fashion Week on the Douyin live broadcast, sells brand clothing online to help the original designer brand and supply chain. Products, get through from display to sales.

This year's Fashion Week will set up the "Oriental Fashion Season · Douyin Shopping Festival" online platform to create a new scene of popular online sales for the original designer brand participating in this fashion week. At that time, there will be 16 designer and supply chain brand line. Published on the live broadcast and realized the full process cloud transaction. This cooperation will gather resources on both sides, which will accelerate the original design brands for commercial transformation, realize the cross -border collision between the fashion industry and the e -commerce platform, and bring the audience to "watch the show on the cloud, that is, the show to buy".

Feng Wei felt deeply about the "Shangyun" of Qingdao Fashion Week. He said: "The largest scale we did before is nothing more than seven or eight hundred. But tens of millions of yuan. After the fashion week was adjusted to the online, the opening ceremony was moved to the online. The online click volume that night reached 5 million, and the transaction volume of three days reached 500 million yuan. This also made us see it. The power to the online. "

It is foreseeable that the road of Qingdao Fashion Week will continue, and it will help the high -quality development of Qingdao's textile and clothing industry, creating a high point for the transformation of Qingdao's fashion creative plan and the transformation of the textile and clothing industry.

Guanhai News/Qingdao Evening News reporter Li Pei Bo

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