Tmall 618 During the 618th, Intime Department Store ushered in the highest peak of passenger flow in the second quarter

Tmall 618 entered the end of the final period. With the dual blessing of the government's promotion of consumption and marketing activities, Intime Department Store ushered in the highest peak of passenger flow in the second quarter, and the number of courier orders also increased by more than 50%year -on -year, including the mystery of the sea blue, Mercury home textiles, and Mercury home textiles. Multi -brands, including Yintai Department Store, have increased by more than 30%.

618 spans several critical periods such as Children's Day and Dragon Boat Festival, and it is an important period for seasonal conversion. Multiple factors are superimposed and consumer is released. Sales of children's clothing, toys, whitening, sun protection, summer clothes, outdoor travel and other categories are particularly eye -catching. Data show that since the end of May, the sales of sunscreen alone have increased by 34%, and the sales of swimming goggles have increased by 68%. Sandals and children's backpacks have doubled a 120%large increase.

As early as March this year, major brands opened 618 preparations with Yintai Department Store. In addition to the maximum concentrated marketing resources, the brand opening and new product starting positions are also placed in Intime Department Store.

It is reported that during the Shanghai epidemic, the mystery of Hailan, the top brand of Estee Lauder Group, urgently transferred goods from Shanghai Warehouse to Yintai Department Store Haining Dacang. It ensured the stability of sales order through offline department stores and revitalized the business in a special period. During this period, in addition to reaching consumers through the private domain of members such as WeChat community, the function of the small gold coin of the Intime Miao Street APP also played a great role in recalling and awakening of old members. The digital ability of Intime Department Store has become the brand's help in the epidemic test and the rapid recovery of vitality in the 618 major promotion.

As the largest marketing node in the first half of the year, 618 has always been a peak period for the brand to settle in the mall. Hourglass, a makeup brand of Lianlihua, opened the first store in Mainland China into Hangzhou Martial Arts Yintai during the 618 period. YSL entered Wenling Intime City for the first time with the consumption boom to build the first city store. In addition, the new retail cloud store under Intime Department Store also opens in many stores in Baoji, Ningbo, Suizhou, Tiantai and other places.

It is the brand of the A admiration group. 618 this year. For the first time, Xixi tried to make two underwear on the offline of Intime Department Store. During this period, the two sides also opened up digital products, warehousing, and logistics systems. In other words, the products sold at Intime Department Store can be delivered quickly in the brand warehouse. After this underwear was released, it became the first batch of "10,000 items" of the 618th in the short term with Lancome Qingya Soferal Water and Jiao Yushan Umbrella.

Pan Yuming, a retail expert of the China Commercial Federation, believes: "This year's 618 is vital to the industry and directly affects the recovery of business confidence in the second half of the year. Compared with the previous two years, this year's shopping mall and brand response 618 are more positive and harder. Adhering to the dilemma of digital transformation, achieving steady growth, and improving the ability of anti -risk has become an industry consensus. "

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