Sweet Consumption Hot Hefei Yintai Center Luxury Exclusive Delivery Services Order increases by nearly 50%

The sweet consumption of Tanabata's heating has become a keyword of recent urban consumption. On August 4th, the reporter visited and saw that a long team lined up at the door of many luxury counters at the Hefei Yintai Center. According to reports, many brands of Qixi Festival on the venue have been sold to the stock out of stock. The exclusive delivery order of luxury products It has increased by nearly 50%month -on -month ... Consumption for love has become a sweet fireworks in Hefei in early August.

"Dragon Dragon" at the entrance of a number of luxury counters

On August 4th, the reporter visited the shopping malls in Hefei. The early -day warm -up of the Qixi Festival was full of atmosphere. Flowers and love can be seen everywhere in the mall.

At the central center of Hefei, the reporter saw that a long team lined up at the door of many luxury counters on the first floor of the mall, and consumers with brand shopping bags were also seen everywhere. A Mr. Chen, who was lining up at the entrance of the luxury counter, came with male friends. "It's about to be a holiday. I want to buy a bag for my girlfriend as a surprise of festivals. Regarding the choice of Hefei Intime Middle Center, Mr. Chen said: "Hefei only has a luxury counter in this shopping mall. I often see customers line up at the door on weekends or holidays."

(Customers line up at the door of the brand counter)

Last week, the Jiangshicon Boutique Store, which just appeared in the center of Hefei Yintai, was also crowded at this time. It is reported that on the day of opening alone, the transaction volume of the Jiang Shichang couples accounted for 30 % of the total sales. Combined with the current consumption peak of Tanabata, Jiang Shiconton also brought a number of limited edition models in the market during the opening period.

(Jiangsh Constanton Hefei Yintai Center Boutique Store)

The earliest BOSS counters at the Star -xi Limited Model, its Snoopy Tanabata Special BOSS X Peanuts joint series has become the content shared by the fashionable essence of Hefei on the Xiaohongshu, and some of the main money of Coach Tanabata has also been sold out.

(BOSS brand's Snoopy theme Tanabata Special End)

In the beauty industry, Ms. Zhang, a beautiful makeup counter on the first floor of Hefei Yintai Center, told reporters, "Most of the beauty brands have the theme gift box of the Qixi Festival. There are more male customers consumed by Tanabata. They have a relatively limited understanding of beauty. It is more rich, so men often tend to buy a combined gift box. "

On the day before Qixi Festival, there was a beauty brand in Hefei Yintai Center sold thousands of gift boxes 10 minutes on the official APP of Intime Department Store.

Luxury products sending orders increased by nearly 50% month -on -month

From the perspective of consumption, during the Tanabata, in addition to the purchase of the store in person, Intime Department Store's rich personalized shopping method was also "played" by the young people who expressed their love.

The exclusive distribution services launched by Hefei Yintai in recent years have appeared in a "explosion order" state before the Qixi Festival. The data shows that one week before Qixi Festival, the amount of orders for the exclusive distribution service of luxury products in Hefei Yintai Center increased by nearly 50%month -on -month. Customers buying luxury products online can be distributed by the exclusive luxury delivery service team of the mall to the designated location.

Intime Department Store's official APP Meow Street APP is a 2 -hour time -to -time service launched by surrounding users, which is also an emergency plan for the "temporary buddha foot" players this year. After the customer buys goods in Meow Street, the delivery service chooses 2 hours to reach it time, and the mall can give the arranged rider to send it within 2 hours.

According to the relevant person in charge of the mall, the passenger flow of the Qixi Festival is greater than usual every year. On the day of the Qixi Festival this year, the mall will be delayed to 23:59 closed stores, and the business hours will grow in a timely manner, so that customers who have no time to buy gifts during the day.

Tanabata Consumption is the daily consumption fireworks of Hefei citizens, and one of the epitome of Hefei business development. According to data from the Hefei City Bureau of Statistics, in June, the city's limited sales of consumer goods in the city of Hefei were 24.219 billion yuan, an increase of 16.3%; in the first half of the year, the retail sales of consumer goods in the city's limited limit of 110.18 billion yuan, an increase of 1.3%. While citizens' consumption continues to heat up, urban business is also exploring more possibilities for new consumption. As a high -end fashion life landmark in Hefei, Intime Department Store is newly creating the "Intime Life Circle". It will make consumers feel different Intime Department Stores by continuously upgrading and creating special services.

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