Flowers are like new "flowers"!"Romantic Economy" in Nanchang in Qixi Festival heating up

Jiangnan Metropolis News reporter Guo Ning, Gao Yi Dan, and intern Huang Wanlin Photography Report: Today is "Chinese Valentine's Day" -wagenia Festival. In the past few days, Nanchang's major shopping malls have launched various corresponding promotional activities, opening the "Tanabata Model" in advance, and the "romantic economy" has also quickly heated up under the festival atmosphere.

Personalized niche flowers that meet the needs of young people are popular

Brand makeup stores have launched limited packages

According to data from an e -commerce platform, as the Tanabata approaches, the Tanabata gift box, lipstick, necklace, perfume, red wine, etc. have become the most popular Tanabata Festival gifts this year. The "Valentine's Day Gift" has also become a popular search word.

On the morning of August 3, the festive atmosphere was full of festive atmosphere. The reporter saw at the scene that various brands of makeup stores have launched a variety of styles of Qixi Limited Box. The set of perfumes or cosmetics is placed in the box, and most of them are added with flowers and Lafite as decorations. The reporter also found that the pricing of some sets of boxes also means the number of love (such as "520" and "1314"). At the same time, due to the festival atmosphere, the passenger flow in the beauty store has also increased a lot. According to a shop staff in the mall, in recent days, male customers often go to the store to choose lipsticks and perfumes. The Qixi set box is welcomed by many customers.

Sneakers sales are greatly increased

Contrary to the selection of lipsticks such as lipstick in the makeup stores. Recently, most of the female customers who buy sneakers in a sports shoes store in a brand. According to Mr. Huang, a specialty store clerk, introduced that there are more sneakers sold before the Qixi Festival, and customers who buy clothing are basically buying couples.

According to data from an e -commerce platform, the proportion of boys to girls in the same period in 2020 accounted for 71%of gifts for girls, and girls accounted for 29%of girls for boys. But in 2021 and 2022, the proportion of men and girls sent gifts was almost flat. Girls' festive rituals are not only receiving gifts, but also carefully prepared gifts to their other half.

The niche flowers are popular with young people who are popular in the traditional meaning of flowers.

On the morning of August 3rd, in many flower shops in Supu Road, Nanchang, the reporter saw that a variety of flowers were designed with various beautiful shapes. According to a number of clerks, unlike the rose "unique and beautiful" in the previous year's Tanabata market, personalized flowers that are more in line with young people this year have been popular with the needs of young people.

In addition, compared with previous years, new retail has also added a army to seize the "romantic economy" market. The reporter saw at Hema Nanchang Metro Vanke store that the "C position" is a variety of hydrangea with a wide variety of categories, including blue -purple, purple, lace, mixed color, and upgraded stroke, big sea blue, peach powder and other varieties Essence "Personalization is the pursuit of consumers this year. Buying flowers no longer buy random colors, but to choose the variety they like." According to the person in charge of the store, in recent years, traditional Mother's Day and Qixi Festival, the protagonist no longer sing the protagonist no longer It is a popular flower material such as carnations, roses, and lilies. The rich varieties of peony, hydrangea, and heavy petal lilies have become more people's choices.

The reporter saw in a flower shop in Honggutan District that the owner Ms. Cai is packaging the bouquet booking by the client, and the shop is full of flowers that have not been trimmed. "This year, customers booking flowers in advance is later than in previous years." Ms. Cai said that it may be affected by the epidemic. The flowers of flowers have not been more than previous years, and the booking time is later than in previous years. However, she did not worry about sales at all. "Although the order amount is less, it is the peak of the order on the day of the Qixi Festival.

"This year's most popular customers are Armani red roses and Manta roses. Young people are relatively small to buy ordinary red roses. They prefers new niche flowers. The best bouquet currently sells is a 'hug bucket '. "In addition, Ms. Cai told reporters that although there are new tricks every year, the tradition of the meaning of flowers is the same. I love you "such as" romantic meaning packaging.

Editor on duty: Zhou Zhangyun

Duty review: Jinlu Yao

Editor -in -chief: Zhu Xiaohui

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